February 2017 archive

Note: This episode continues our experiment with a streamlined format: two guest co-hosts instead of three panelists and fewer stories. We were able to shave even more time off the show this week and will aim for further slimming next week. Please let us know how you like the format — and the length — by sending an email to fircomments@gmail.com. 

Doug Haslam and Augie Ray join Shel Holtz for this week’s episode, which covered these stories…

• An Accenture report found that loyalty programs aren’t working, with millions of reward points lingering unused while consumers have different criteria for what makes them loyal.
• Listener Tim Watt asked about our discussion in episode #73 about Volkswagen overcoming its emissions crisis to become the world’s top automaker. We discuss whether it would have mattered had the crisis been characterized as a public health issue rather than an environmental one.
• PewDie Pie was dropped as a paid influencer for Disney and Google dropped him from its premium ad program after he shared anti-Semitic videos. It’s a challenge for brands hold influencers accountable for their content; it’s also impossible to distinguish real rogue Twitter accounts created by disgruntled government employees from fake ones. Meanwhile, several media outlets nearly fell for a fake press release claiming McDonald’s was trying to acquire Chipotle, and a movie company launched a fake news campaign to promote a new film. With so much fakery everywhere, will consumers start distrusting everything they see?
• Dan York reports on social media passwords.
• The 2017 Edelman Trust Barometer calls for companies to put employees first, but new data from Gallup suggests most organizations aren’t heeding that advice.

Connect with guest co-hosts on Twitter at @dough and @augieray.

Links to the source material for this episode are on Contentle.

Special thanks to Jay Moonah for the opening and closing music.

FIR was recorded using Zencastr.

About today’s guest co-hosts:

Doug Haslam’s  career has spanned a variety of disciplines within the communications field: radio technology, editorial production, public relations, marketing, social media and digital. Currently a senior consultant with Stone Temple Consulting, Doug began with public radio, producing news and thoughtful sports programs, moving into technology public relations, and currently to social media and content strategy for brands of all sizes and industries. Doug’s love of media has come full circle, as his most recent positions have seen him taking full advantage of his content creation skills, managing social media and brand publishing programs for a wide variety of clients.

Augie Ray is a Research Director covering customer experience for marketing leaders at Gartner. He has had a diverse career, including leading a digital experiential agency, directing social business at USAA and managing a global customer experience team at American Express. In his present role, Augie researches and advises clients on topics such as Voice of Customer, customer journey mapping, customer experience strategy and virtual reality.

The post FIR #75: The Quality of Your Intent appeared first on FIR Podcast Network.

Note: This episode continues our experiment with a streamlined format: two guest co-hosts instead of three panelists and fewer stories. We were able to shave even more time off the show this week and will aim for further slimming next week. Please let us know how you like the format — and the length — by sending an email to fircomments@gmail.com. 

Shonali Burke and Angus Nelson join Shel Holtz for this week’s episode, which covered these stories…

• A report from TopRank Marketing, Traackr, and Brian Solis presents some influencer marketing data and recommends evolving the practice for one-shot, quick-hit marketing efforts to longer-term influencer relationship building.
• One story Angus shared predicts the future of work will be all about freelancers and companies tapping into vastly distributed talent pools. Another opines that Human Resources will be pivotal in the future to ensure companies take advantage of the uniquely human elements of their employees. Are these ideas mutually exclusive?
• Dan York reports on a new report out of the Pew Internet Center about algorithms.
• The primary benefit of Artifical Intelligence is to make predictions — something that has been expensive — abundant and cheap. The value of people is in exercising judgment. This will represent a massive shift in the nature of work that people do. Are organizations taking adequate steps to prepare employees and other stakeholders for this change?
• Ryan Holiday created the roadmap for effective unethical marketing practices. Now he’s worried that the alt-right has adopted his playbook. CEOs who are quick to condemn laws and policies may be playing right into their hands.

Connect with guest co-hosts on Twitter at @shonali and @angusnelson.

Links to the source material for this episode are on Contentle.

Special thanks to Jay Moonah for the opening and closing music.

FIR was recorded using Zencastr.

About today’s guest co-hosts:

A veteran of small and large PR agencies, Shonali Burke is the award-winning president & CEO of her eponymous social PR consulting firm, Shonali Burke Consulting, Inc., where she and her team(s) help for- and non-profit organizations small and large reach business goals by taking their communications “from corporate codswallop to community cool.” Shonali also serves on the Adjunct Faculty at Johns Hopkins University in its M.A. /Communication program, as well as the Rugers University School of Communication and Information.  Before launching her own consultancy, Shonali worked as Vice President of Digital Media and marketing for MSL Group, and as Vice President of Media and Communications for the ASPCA.

Angus Nelson is the “people guy” at Brain+Trust Partners, an engaging consultant, facilitator, speaker, and executive coach. Former head of Member Success at Crowd Companies, he and Jeremiah Owyang founded an innovation community of Fortune 1000 companies – his focus on the p2p economy and future of work. He’s spoken at corporate headquarters for Walmart, Whole Foods, Coke, Adobe, Hallmark and Swisscom. His podcast, “Up In Your Business”, was recognized as a Top 20 Business Podcast on Inc.com. He’s been featured in Inc.com, Aol.com, Huffington Post, VentureBeat, and SocialFresh.com. Later this year, Morgan James will release his book, “Empowering Work” addressing the gigification of corporate roles, freelance economy,  and the needy for emotional intelligence in the future of work.

The post FIR #74: Influencer Marketing or Influencer Relationships? appeared first on FIR Podcast Network.

Note: This episode is the first of several that experiments with a streamlined format: two guest co-hosts instead of three panelists and fewer stories. The goal is to slim FIR down to a more listenable length. This first effort shaved more than 30 minutes off the usual length and next week we hope to reduce even more. Please let us know how you like the format — and the length by sending an email to fircomments@gmail.com. 

Christopher Carfi and Serena Ehrlich join Shel Holtz for this week’s episode, which covered these stories…

• At least three Super Bowl commercials were forthright in addressing issues that are controversial in the early days of the Trump Administration and the increasingly polarized political atmosphere
• President Trump was referenced in 32 of the S&P 500 quarterly earnings calls in January, 20% more than  President Obama was in 2009. Do Investor Relations professionals need to factor the president into their planning?
• Not too long ago, some columnists and analysts predicted Volkswagen might not survive its emissions-fraud scandal. Today, they are the world’s top automaker. How did crisis communication help save the company?
• Dan York reports on a new report from the International Red Cross about using messaging apps in humanitarian crises and Snapchat’s introduction of Snapcodes that let users open your company website
• Hundreds of thousands of people deleted Uber’s app from their phones during the three days the #DeleteUber hashtag trended. What did Uber do wrong?

Connect with guest co-hosts on Twitter at @ccarfi and @serena.

Links to the source material for this episode are on Contentle.

Special thanks to Jay Moonah for the opening and closing music.

FIR is usually recorded using Zencastr.

About today’s panel:

Christopher Carfi is GoDaddy’s Director of Content Marketing, and leads the team responsible for GoDaddy’s global content marketing strategy and its execution. A veteran of both startups and the enterprise, Chris also has a deep track record in developing customer community and evangelist programs for brands such as Adobe, H&R Block and Aruba Networks while holding executive positions at Ant’s Eye View and Edelman Digital, and he was co-founder and CEO at Cerado. He currently lives in the Bay Area with his family. Chris holds a degree in Computer Science from Northwestern University and an MBA from Carnegie Mellon University.

Serena Ehrlich, Director of Social and Evolving Media, provides guidance for internal and external content creation and distribution services, ranging from PR programming to mobile marketing to social media updates. Throughout her career Ehrlich has worked to provide guidance on investor relations, public relations and overall consumer behavior relations trends. Before rejoining Business Wire in 2013, Ehrlich designed and implemented successful local, national and international social, influencer, mobile and traditional marketing campaigns for brands including Kraft, Kohls, Avon, Mattel, Mogreet and more. A ’91 graduate of Brandeis University with a B.A. in History, Ehrlich was named one of the 2013 Top 25 Women in Mobile to Watch by Mobile Marketer.

The post FIR #73: One crisis after another appeared first on FIR Podcast Network.