Category: For Immediate Release

For Immediate Release #109: CEOs Torturing English

Neville Hobson joined Shel Holtz for the October edition of the monthly Hobson & Holtz Report. This month’s topics:

  • Shel and Neville in November 2014, at Runnymede, site of the signing of the Magna Carta

    Three distinguished PhDs propose a Magna Carta for Artificial Intelligence. Too soon?

  • Research establishes a connection between CEOs who mangle English during analyst calls and falling share prices.
  • What can PR agencies and associations do to build a reputation of trust in the wake of the Bell Pottinger scandal?
  • New data points reinforce the importance of companies taking positions on social and political issues. Most importantly, Edelman’s 2017 Earned Brand study found that 30% of consumers are “belief-driven” buyers.
  • In the UK, political activists are using an app to influence party conference votes.
  • Two crises — one from Facebook and one from Unilever’s Dove brand — were both completely avoidable.
  • Dan York’s tech report covers a women’s boycott of Twitter pushed people to give the Twitter alternative, Mastodon, a try; podcast app Castbox has a new in-audio search function.

Connect with Neville on Twitter at @jangles.

Check out Neville’s Small Data Forum Podcast (available at a new website).

Special thanks to Jay Moonah for the opening and closing music.

About Neville Hobson:

Neville Hobson was co-host of The Hobson & Holtz Report for over 10 years. For over 15 years, Neville has been a voice of experience and influence when it comes to speaking about digital technologies, disruptive change in workplaces and marketplaces, relevant trends to pay close attention to, and what it all means for your business. His experiences embrace deep understanding and subject-matter expertise in contemporary business issues that include social, digital and cognitive technologies, connecting that with a career in traditional public relations, marketing communication, employee compensation and benefits communication, and investor relations. Based in the Thames Valley some 30 miles west of London, Neville works either from his home office or from a client’s location; or from wherever he has a good network connection.

Links from this episode:

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For Immediate Release #108: Communicators’ Steep Technology Adoption Curve

Kami Huyse and Lee Odden joined host Shel Holtz for conversations about these topics:

  • The challenges of fake news and trolling during a crisis
  • The financial firm behind the “Fearless Girl” Wall Street sculpture will pay $5 million for allegedly underpaying women and minorities
  • Cause marketing is on advertisers’ minds as new research reveals the rise of the belief-driven buyer
  • Research finds communicators are slow to adopt new technology (and still mostly rely on email to communicate)
  • Business blogging leads to more website visitors (and other good outcomes)
  • Dan York reports on another data breach (this time it’s Disqus); Yahoo’s data breach, which affects all 3 billion accounts; AOL’s decision to shut down AIM; and Tim O’Reilly’s new book, “WTF: What’s the Future and Why It’s Up to Us.”

Connect with our guests via Twitter at @KamiChat and @LeeOdden.

Kami’s new podcast, which she co-hosts with Madalyn Sklar, is Communities That Convert.

Open positions at Lee’s company, TopRank Marketing, are listed on TopRank’s website.

Links to content addressed during the show appear at the end of this post.

Special thanks to Jay Moonah for the opening and closing music.

About today’s guest co-hosts:

Kami Huyse is the founder of Zoetica Media. She writes an award-winning blog, Zoetica Talks, on the topic of public relations and social media strategy. Kami is a national leader in the use of social media for public relations. She speaks at social media events and conferences all over the country and her work in social media has earned her the SNCR’s 2008 Reputation Management award and IABC’s 2009 Gold Quill of Excellence Award. Kami was a 2010 fellow of the Society for New Communications Research where she pursued a study on how cause marketing in social communities can benefit companies. She is also the co-founder and organizer of the Social Media Breakfast Houston and serves on the board of CiviliNation.

Cited by the Wall Street Journal, The Economist and Forbes for his marketing expertise, Lee Odden is the CEO of TopRank Marketing, an internationally respected digital marketing agency that provides consulting for some of the most successful companies in the world. Lee’s evangelism for an integrated approach to search, social media, influencer and content marketing has extended over 100 events in 12 different countries. He blogs at marketingblog.com and is the author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. Lee is least known for founding “Marketers with Beards” the most infamous Facebook group dedicated to marketers with beards.

Links from this episode:

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For Immediate Release #107: Words and Music

Deirdre Breakenridge and Elizabeth Sosnow joined host Shel Holtz for conversations about these topics:

  • Twitter is doubling the character count for a tweet from 140 to 280. Not surprisingly, opinions vary on whether this is a good idea.
  • Rather than touting the benefits Artificial Intelligence can bring to their products and services, companies are simply saying, “We’ve got AI!” The AI-washing needs to stop.
  • Citibank has a music strategy for its latest ad campaign. Does the focus on music mean words are on the wane?
  • Most communicators still haven’t heard of blockchain, but there are those who are already having to navigate its complicated world.
  • A study finds that publishers who pivoted to video have suffered massive declines in page views. Wasn’t everything supposed to be pivoting to video?
  • Dan York reports on developments in the world of live streaming video along with an update on the WordPress editor, Gutenberg.

Connect with our guests via Twitter at @debreakenridge and @ElizabethSosnow.

Beginning with this episode, we will post links to content addressed during the show directly in the show notes. They appear at the end of the post.

Special thanks to Jay Moonah for the opening and closing music.

FIR is recorded with Zencastr.

About today’s guest co-hosts:

Deirdre Breakenridge is the CEO of Pure Performance Communications. A 25+ year veteran in PR and marketing, she is the author of six business books with her newest book, Answers for Modern Communicators to be published by Routledge in the fall 2017. Her other recent titles include, Social Media and Public Relations: Eight New Practices for the PR Professional,” “Putting the Public Back in Public Relations,” and “PR 2.0, New Media, New Tools, New Audiences.” Breakenridge speaks nationally and internationally on the topics of PR, marketing, branding and social media. She is an adjunct professor at UMASS at Amherst, and an online instructor for Rutgers University. She is also a LinkedIn video instructor with three PR courses published in 2015 and 2016 and two more marketing courses to be published in 2017. Breakenridge hosts the podcast show, Women Worldwide and is a blogger at PR Expanded. She was named by Traackr as one of the top Social Media Engagers in 2014, awarded the Best 50 Women in Business by NJBIZ in 2015, and recognized on the Richtopia 250 Most Influential Women Leaders in the World List in 2016 and 2017.

Since 1996, Elizabeth Sosnow has been part of the management team responsible for the Bliss Integrated Communication‘s overall operations and strategic direction. As Managing Partner and co-owner, she creates and oversees integrated marketing strategy and execution for large professional and financial services accounts. Elizabeth directs the firm’s digital activities, helping major clients and colleagues assess and maximize audience engagement via evolving communications tools. She oversees the firm’s award-winning company blog, The Blend, and has her own vlog, Marketing Espresso Shots. Elizabeth is the past Chair of the Digital Practice for Worldcom’s Global Board of Directors and previously held that position for the Americas region Board of Directors. Her own guest blog posts have appeared in Convince and Convert, PR Daily, Content Marketing Institute, and Communications Conversations, among many others. She was recently named one of “50 Game Changers of PR” by PR News.

Links for this episode:

Links from Dan York’s report:

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For Immediate Release #106: Toot Your Own Horn

Melissa Agnes and Dave Fleet joined host Shel Holtz for conversations about these topics:

  • The FTC reached a settlement with social media influencers who failed to disclose their relationship with the brand that paid them, sending a signal that the regulator will no longer confine its actions to the brands.
  • Some content creators have seen their advertising revenues plummet in the wake of YouTube’s use of Artificial Intelligence to prevent advertising from being injected into potentially offensive content. Most of them aren’t producing offensive content.
  • The New York Yankees’ response to a young girl in the stands who injured by a line-drive foul ball was terrible.
  • Brands have been communicating their efforts to assist in relief efforts after Hurricanes Harvey, Irma, and Maria. One PR commentator thinks they should just keep their mouths closed.
  • Equifax doesn’t seem capable of taking a single right step in its post-breach communication. Now, the U.S. Securities and Exchange Commission has disclosed a breach of its own with a lengthy, bureaucratic statement. Is the public being desensitized to data breaches that can harm them?

Connect with our guests via Twitter at @Melissa_Agnes and @DaveFleet.

Links to the source material for this episode are on Contentle.

Special thanks to Jay Moonah for the opening and closing music.

FIR is recorded with Zencastr.

About today’s guest co-hosts:

Melissa Agnes is a founding partner of Agnes+Day, a crisis intelligence firm. In her role, Melissa is a crisis management consultant and keynote speaker, has developed an international reputation for crisis management, planning and training by helping large global brands prevent and manage a wide range of corporate issues and crises. Her client list includes government agencies, cities and municipalities, healthcare organizations, energy companies, global non-profits, financial organizations, the public and private sectors and many others. Melissa is an international and sought-after keynote speaker and guest lecturer.

Dave Fleet is Executive Vice President and National Practice Lead, Digital, in Edelman‘s Toronto office. An award-winning communications professional with both public and private-sector experience, Dave is responsible for developing and implementing digital engagement strategies for some of the world’s best-known brands across consumer, corporate, technology, corporate and public affairs verticals. Before joining Edelman, Dave launched and built the digital communications practice at Thornley Fallis. Before that, he spent five years working in the public sector in progressive strategic communications positions. In 2008, Dave was presented with the Amethyst Award, the highest award available to Ontario public service staff.

The post FIR #106: Toot Your Own Horn appeared first on FIR Podcast Network.

For Immediate Release #105: Center Stage for Credible Sources

Neville and Shel got together for the September edition of The Hobson & Holtz Report to talk about these topics:

  • The self-inflicted downfall of the UK PR agency, Bell Pottinger (and kudos to the PRCA for putting teeth in its ethics code)
  • How various fields will be affected by speech recognition (including PR and communications)
  • Mitch Joel’s open letter to the advertising industry: Let’s not mess up ads for voice
  • The proliferation of fake scientific journals (and what it means for the PR industry)
  • The Pew Research Center has identified five “types” of people who search for facts and information, with implications for content marketing
  • Are Americanisms killing British English (and does it matter)?
  • In his Tech Report, Dan York explains why “Gutenberg,” the WordPress editor, may take longer than expected to appear. Dan also talks about the launch of the new Internet Society website.

Connect with Neville on Twitter at @jangles.

Links to the source material for this episode are on Contentle.

Special thanks to Jay Moonah for the opening and closing music.

About Neville Hobson:

Neville Hobson was co-host of The Hobson & Holtz Report for over 10 years. For over 15 years, Neville has been a voice of experience and influence when it comes to speaking about digital technologies, disruptive change in workplaces and marketplaces, relevant trends to pay close attention to, and what it all means for your business. His experiences embrace deep understanding and subject-matter expertise in contemporary business issues that include social, digital and cognitive technologies, connecting that with a career in traditional public relations, marketing communication, employee, compensation and benefits communication, and investor relations. Based in the Thames Valley some 30 miles west of London, Neville works either from his home office, or from a client’s location; or from wherever he has a good network connection.

The post FIR #105: Center Stage for Credible Sources appeared first on FIR Podcast Network.

For Immediate Release #104: Two Versions of Three H’s

Paul Barton and Sean Williams joined host Shel Holtz for conversations about these topics:

  • Paul recalls how PetSmart, where he worked at the time, reacted to the Sept. 11 terrorist attacks.
  • Since 9/11, have companies gotten any better at communicating with employees during crises or emergencies?
  • Its acquisition of Rockwell Collins gives United Technologies an opportunity to do well what many other companies don’t: communicate with employees the change they’ll experience as a result of the merger.
  • Equifax has done a terrible job of communicating its data break even if it has checked off all the boxes. (And we haven’t heard a thing about how they’re communicating to employees.)
  • Executives and HR managers agree that a strong culture is important. Leaders think they already have one. HR managers aren’t so sure.
  • All collaboration is communication, but not all communication is collaboration. Yet too many collaboration tools are being used as if they’re for more general communication.
  • Tech correspondent Dan York has a question for listeners: What are you using for editorial calendars for WordPress sites?
  • A listener asks if it’s possible to set up a Facebook Live session exclusively for people who pay to watch it.

Connect with our guests via Twitter at @PaulBartonABC and @CommAMMO.

Links to the source material for this episode are on Contentle.

Special thanks to Jay Moonah for the opening and closing music.

About today’s guest co-hosts:

Paul Barton, ABC, is business communications consultant who combines fresh thinking with decades of experience. Before beginning his solo practice as Principal Consultant at Paul Barton Communications and Phoenix Public Speaking, he had a successful 20-year career leading internal communications at six fast-growing Fortune 500 companies in multiple industries. Those experiences led him to write the book Maximizing Internal Communication. Paul is a long-time and accredited member of the International Association of Business Communicators (IABC), and he is a frequent workshop presenter on internal communication, crisis communication, and public speaking. Paul also is a “serial adjunct-preneur,” teaching courses in business communication and public speaking at several colleges in the Phoenix area. When not working, you can find Paul enjoying life with his family and playing guitar.

Sean Williams is Vice President and Practice Lead, Education and Internal Communications, at True Digital Communications. Before joining True Digital, Sean was the owner of Communication AMMO, Inc. Williams has held executive communication posts at National City Bank, KeyCorp and The Goodyear Tire & Rubber Company. He also provides managerial communication training through Face2Face Communication, which he acquired from Joe Williams Communications in 2015. Earlier in his career, Williams was senior consultant for Williams, where he expanded the strategic planning, research, and consulting practices, and led and refined the Face2Face program with companies including First Energy Corp., KeyCorp, the Federal Reserve Bank of Cleveland, Merck, Millennium Pharmaceuticals, Prudential and Lucent, training literally thousands of managers in the innovative and highly rated program. He also is an adjunct professor of Public Relations at Kent State University, and has created graduate classes in PR Measurement/ROI and social media measurement for Kent and another university.

The post FIR #104: Two Versions of Three H’s appeared first on FIR Podcast Network.

For Immediate Release #103: #Happy #Birthday, #Hashtag

Marshall Kirkpatrick and Augie Ray joined host Shel Holtz for conversations about these topics:

  • The hashtag just celebrated its 10th birthday. Is it a curiosity or an important feature of the digital environment?
  • A study finds people who get business communication featuring emojis don’t think positive things about the person who sent it. Is there a place for emojis in business communication?
  • Microsoft-based VR headsets are about to hit the market at lower price points than the competition, potentially propelling Virtual Reality into the mainstream…or not.
  • Facebook Page reach has declined 20% in 2017. Why are we still talking about this?
  • Influencer marketing may be an oversold magic bullet. But there’s a subtle distinction between influencer marketing and influencer engagement.
  • In his Tech Report, Dan York discussed the impending change of the WordPress editor to a new “block-style” editor called “Gutenberg.”

Connect with our guests via Twitter at @MarshallK and @AugieRay.

Links to the source material for this episode are on Contentle.

Special thanks to Jay Moonah for the opening and closing music.

FIR is recorded using Zencastr.

About today’s guest co-hosts:

After a successful career blazing trails in new media as one of the top tech bloggers in the world (first-hired writer at TechCrunch, co-editor of ReadWriteWeb), Marshall Kirkpatrick led the Little Bird team building software for enterprise marketers to do research, real-time market intelligence and marketing amplification. The tool for influencer marketing, content marketing, and research was recently by Sprinklr, the full-service social media management system, where Marshall now serves as product director for Influencer Marketing and Research.

Augie Ray is a Research Director covering customer experience for marketing leaders at Gartner. He has had a diverse career, including leading a digital experiential agency, directing social business at USAA and managing a global customer experience team at American Express. In his present role, Augie researches and advises clients on topics such as Voice of Customer, customer journey mapping, customer experience strategy and virtual reality.

The post FIR #103: #Happy #Birthday, #Hashtag appeared first on FIR Podcast Network.

For Immediate Release Podcast Eposide #102: Does VR Candy Taste as Good

Scott Monty and Laura Pevehouse joined host Shel Holtz for conversations about these topics:

  • Social media is being employed by victims of flooding from Hurricane Harvey; many are sending out distress calls via Twitter because they can’t get through to emergency services on the phone.
  • Candy companies are trying to find ways to make up for lost impulse sales as the number of cash registers declines.
  • We’ve heard it before, but eMarketer insists it’s for real this time: Teens are abandoning Facebook for Snapchat and Instagram (and maybe iMessage).
  • Sonos, the Internet-of-Things speaker company, says existing customers won’t get the option to opt out of a new privacy policy; if you don’t agree, your sound systems could stop working.
  • We’re visual creatures, so audio search may not take off the way some think it will.
  • Are all those differences between generations just so much nonsense? And is there really any such thing as a “digital native”?
  • Dan York covers a creepy side of Facebook, a concerning case where the US Dept of Justice is requesting significant user info from Dreamhost, a website hosting provider; in China, anonymity is basically dead as of October 1; on a positive note, efforts are underway from Mozilla and Google to build open datasets of voice samples that can used to develop new voice applications.

Connect with our guests via Twitter at @ScottMonty and @LPVhouse.

Scott’s Sherlock Holmes podcasts:

Links to the source material for this episode are on Contentle.

Special thanks to Jay Moonah for the opening and closing music.

FIR is recorded using Zencastr.

About today’s guest co-hosts:

Scott Monty is an internationally recognized leader in digital communications, digital transformation, social media and marketing. As partner in Brain+Trust Partners, he counsels brands and agencies on strategy, executive communications, influencer management, the customer experience, and digital initiatives. Scott spent six years at Ford Motor Company, as a strategic advisor on crisis communications, influencer relations, digital customer service, innovative product launches and more. He is a board member of the American Marketing Association and an advisor for RPM VenturesMy Dealer Service, and Crowd Companies. He writes about the changing landscape of business, technology, communications, marketing, and leadership at ScottMonty.com and is the executive editor and co-host of the Sherlock Holmes website and podcast I Hear of Sherlock Everywhere.

Laura Pevehouse is Chief Blogger for Direct2Dell. Laura brings 16 years of experience in corporate communications and digital marketing roles to her work,  including jobs in public relations, employee communications, branding, community engagement, event management, online commerce, social media and virtual world development. In her role as Dell’s Chief Blogger, Laura is responsible for the development, coordination, and execution of strategy and content for Dell’s corporate blog, Direct2Dell. Since taking the Direct2Dell reins, Laura has recorded an 80% increase in time on-page at the end of the first year in this role. She also leads the company’s cross-business unit editorial team and engages with marketing, product line, operations and corporate communications colleagues worldwide to enhance the company’s brand.

The post FIR #102: Does VR Candy Taste As Good? appeared first on FIR Podcast Network.

For Immediate Release #101: Is Amazon Spark the Missing Social Media Link?

Nora Ganim Barnes and Michael Harry Klein joined host Shel Holtz for conversations about these topics:

  • A brand’s response to a consumer suggestion on Facebook struck the consumer who made the suggestion as harsh.
  • Business was front-and-center in the political news last week with CEO’s abandoning U.S. President Donald Trump’s Manufacturing Advisory Council, prominent artists leaving the White House Arts panel, and nonprofits canceling plans for events at Trump’s Mar a Lago resort.
  • How is Twitter still alive?
  • Amazon has launched a new social network called Amazon Spark. So far, it’s only for Prime members and only on the iPhone. Will this shoppable feed attract users and how will it affect Facebook, retail, and other existing enterprises?
  • A company set up two fake Instagram accounts, bought fake followers, and paid for fake comments and likes. Those accounts were paid as influencers by brands. What does this say about the state of influencer marketing?
  • Dan York reports on a new evolution of the Facebook News Feed, recording podcasts using Wire, the end of typing, and the ethics of CloudFlare kicking a white supremacist website off the Internet.

Connect with our guests via Twitter at @norabarnes and @mklein818.

Nora’s research:

Links to the source material for this episode are on Contentle.

Special thanks to Jay Moonah for the opening and closing music.

FIR is recorded using Zencastr.

About today’s guest co-hosts:

Nora Ganim Barnes earned a Ph.D. from the University of Connecticut and is a Chancellor Professor of Marketing and Director of the Center for Marketing Research at the University of Massachusetts Dartmouth. Nora has worked as a marketing consultant for many national and international firms. Business Week, CNN, Inc. Magazine, Computer World, Washington Post, NY Times, LA Times, Wall Street Journal and Fox News have covered her work on social media adoption. She is a popular keynoter and conference speaker and was invited to speak at the 2010 International Consumer Electronics Show on social media adoption in higher education. She has published over 125 articles in academic and professional journals and proceedings, has contributed chapters to books, and has been awarded numerous research grants. She is the only person in the history of University of Massachusetts Dartmouth to receive both the Teacher Of The Year and Scholar Of The Year awards.

Mike Klein helps businesses identify business challenges that focused communication can tackle. Then, by developing specialized strategies, delivering targeted writing and messaging, and identifying internal influencers, he works with these organizations to address their challenges. Mike comes come from a background in political consulting and advertising, combined with an MBA from London Business School and 15 years of experience working inside some of the world’s leading organizations – like Shell, Cargill, easyJet, Maersk and VEON.

The post FIR #101: Is Amazon Spark the Missing Social Media Link? appeared first on FIR Podcast Network.

For Immediate Release #100: Locked and Loaded

In the August installment of The Hobson & Holtz Report, Neville and Shel talked about these topics:

  • The Society for New Communication Research has launched an initiative to assess options for the communications industry to address fake news.
  • An Artificial Intelligence bot can detect plagiarism (85% of the time).
  • Supporters of US President Donald Trump are amplifying their tweets through a little-known Twitter feature that lets you create and name a Direct Message group.
  • And let’s talk about that twice-daily folder the president gets filled with only positive coverage about him.
  • Agencies are cropping up that focus exclusively on Generation Z.
  • The Westin hotel in Buffalo, NY, is putting an Amazon Echo in every room. As Alexa for a toothbrush (for example) and a robot named Chip will deliver it.
  • Dan York talks about SoundCloud’s reprieve, the new Instagram feature that lets you add somebody else to your livestream (and how communicators might use it), the widespread availability of Facebook Video Covers, and Watch, Facebook’s move into video shows.

Connect with Neville at @jangles. Listen to his podcast, The Small Data Forum.

Links to the source material for this episode are on Contentle.

Special thanks to Jay Moonah for the opening and closing music.

About Neville Hobson:

Neville Hobson was co-host of The Hobson & Holtz Report for over 10 years. For over 15 years, Neville has been a voice of experience and influence when it comes to speaking about digital technologies, disruptive change in workplaces and marketplaces, relevant trends to pay close attention to, and what it all means for your business. His experiences embrace deep understanding and subject-matter expertise in contemporary business issues that include social, digital and cognitive technologies, connecting that with a career in traditional public relations, marketing communication, employee, compensation and benefits communication, and investor relations. Based in the Thames Valley some 30 miles west of London, Neville works either from his home office, or from a client’s location; or from wherever he has a good network connection.

The post FIR #100: Locked and Loaded appeared first on FIR Podcast Network.