October 2017 archive

TDYR 335 – Loving Me Some MindNode

I’ve been a longtime user of “mind mapping” software to capture thoughts, brainstorm, take notes, organize plans and more. Lately I have found myself really enjoying using MindNode on my Macs and iOS devices. In this episode I talk about why I like using MindNode so much...

TDYR 334 – Chat Fiction, Chat Stories: Love it? Read it? Don’t know about it?

This morning my mind was a bit blown learning about the whole world of “chat fiction” or “chat stories” - stories told in the form of chat message exchanges. If you are not under 25, you probably don’t know about them... but they are there! In this episode I talk about chat fiction and ask a number of questions about the tools, statistics and more. I would love to hear from any listeners who have done anything with chat fiction....

For Immediate Release #109: CEOs Torturing English

Neville Hobson joined Shel Holtz for the October edition of the monthly Hobson & Holtz Report. This month’s topics:

  • Shel and Neville in November 2014, at Runnymede, site of the signing of the Magna Carta

    Three distinguished PhDs propose a Magna Carta for Artificial Intelligence. Too soon?

  • Research establishes a connection between CEOs who mangle English during analyst calls and falling share prices.
  • What can PR agencies and associations do to build a reputation of trust in the wake of the Bell Pottinger scandal?
  • New data points reinforce the importance of companies taking positions on social and political issues. Most importantly, Edelman’s 2017 Earned Brand study found that 30% of consumers are “belief-driven” buyers.
  • In the UK, political activists are using an app to influence party conference votes.
  • Two crises — one from Facebook and one from Unilever’s Dove brand — were both completely avoidable.
  • Dan York’s tech report covers a women’s boycott of Twitter pushed people to give the Twitter alternative, Mastodon, a try; podcast app Castbox has a new in-audio search function.

Connect with Neville on Twitter at @jangles.

Check out Neville’s Small Data Forum Podcast (available at a new website).

Special thanks to Jay Moonah for the opening and closing music.

About Neville Hobson:

Neville Hobson was co-host of The Hobson & Holtz Report for over 10 years. For over 15 years, Neville has been a voice of experience and influence when it comes to speaking about digital technologies, disruptive change in workplaces and marketplaces, relevant trends to pay close attention to, and what it all means for your business. His experiences embrace deep understanding and subject-matter expertise in contemporary business issues that include social, digital and cognitive technologies, connecting that with a career in traditional public relations, marketing communication, employee compensation and benefits communication, and investor relations. Based in the Thames Valley some 30 miles west of London, Neville works either from his home office or from a client’s location; or from wherever he has a good network connection.

Links from this episode:

The post FIR #109: CEOs Torturing English appeared first on FIR Podcast Network.

New Policy Brief published on Community Networks and Access to Spectrum

Yesterday we published a new policy brief: Spectrum Approaches for Community Networks

Access to affordable and available spectrum is critical for Community Networks. Policy makers can play a key role in ensuring adequate access to spectrum. The policy brief examines the various ways that Community Networks can gain access to spectrum, including:

  • the use of unlicensed spectrum,
  • sharing licensed spectrum, and
  • innovative licensing.

Network operators also play a key role in helping Community Networks. The policy brief outlines recommendations for operators which include:

  • access to backhaul infrastructure at fair rates,
  • equipment and training partnerships, and
  • the sharing of infrastructure as well as spectrum.

Please read our press release for more information about this new paper.  Also visit our World Telecommunications Development Conference (WTDC) 2017 page for more about what our team is doing there in Buenos Aires this week.

The post New Policy Brief published on Community Networks and Access to Spectrum appeared first on Internet Society.

For Immediate Release #108: Communicators’ Steep Technology Adoption Curve

Kami Huyse and Lee Odden joined host Shel Holtz for conversations about these topics:

  • The challenges of fake news and trolling during a crisis
  • The financial firm behind the “Fearless Girl” Wall Street sculpture will pay $5 million for allegedly underpaying women and minorities
  • Cause marketing is on advertisers’ minds as new research reveals the rise of the belief-driven buyer
  • Research finds communicators are slow to adopt new technology (and still mostly rely on email to communicate)
  • Business blogging leads to more website visitors (and other good outcomes)
  • Dan York reports on another data breach (this time it’s Disqus); Yahoo’s data breach, which affects all 3 billion accounts; AOL’s decision to shut down AIM; and Tim O’Reilly’s new book, “WTF: What’s the Future and Why It’s Up to Us.”

Connect with our guests via Twitter at @KamiChat and @LeeOdden.

Kami’s new podcast, which she co-hosts with Madalyn Sklar, is Communities That Convert.

Open positions at Lee’s company, TopRank Marketing, are listed on TopRank’s website.

Links to content addressed during the show appear at the end of this post.

Special thanks to Jay Moonah for the opening and closing music.

About today’s guest co-hosts:

Kami Huyse is the founder of Zoetica Media. She writes an award-winning blog, Zoetica Talks, on the topic of public relations and social media strategy. Kami is a national leader in the use of social media for public relations. She speaks at social media events and conferences all over the country and her work in social media has earned her the SNCR’s 2008 Reputation Management award and IABC’s 2009 Gold Quill of Excellence Award. Kami was a 2010 fellow of the Society for New Communications Research where she pursued a study on how cause marketing in social communities can benefit companies. She is also the co-founder and organizer of the Social Media Breakfast Houston and serves on the board of CiviliNation.

Cited by the Wall Street Journal, The Economist and Forbes for his marketing expertise, Lee Odden is the CEO of TopRank Marketing, an internationally respected digital marketing agency that provides consulting for some of the most successful companies in the world. Lee’s evangelism for an integrated approach to search, social media, influencer and content marketing has extended over 100 events in 12 different countries. He blogs at marketingblog.com and is the author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. Lee is least known for founding “Marketers with Beards” the most infamous Facebook group dedicated to marketers with beards.

Links from this episode:

The post FIR #108: Communicators’ Steep Technology Adoption Curve appeared first on FIR Podcast Network.

Learn to Curl at Petersham Curling Club: Oct 7, 14, 21 and 28

If you live in the Monadnock region and want to try out the sport of curling, the closest curling club is the Petersham Curling Club in Petersham, Massachusetts. It is about a 45 minute drive down Route 32 from Keene, NH.  This year “PCC” will be offering “Learn To Curl” sessions at the following times:

  • Saturday, October 7, at 10:00am and 6:00pm
  • Saturday, October 14, at 10:00am
  • Saturday, October 21, at 10:00am
  • Saturday, October 28, at 10:00am

As noted in their Facebook post about this:

Each session lasts about 2-3 hrs. and includes basics such as delivery, sweeping, the etiquette of curling and strategy of the game. Kids older than 5 yrs. are very welcome! The fee is $40 per person and this fee will be applied to a membership if you decide to join. Sign up early, as there are limited time slots available — email tpaul.mm@aol.com

I (Dan York) normally curl out of PCC and find it a great place and great community. I’d strongly encourage everyone to check it out. If we are to build up interest in curling in the Monadnock region, the Petersham Curling Club is a great place for people to get started!

Learn to Curl at Petersham Curling Club: Oct 7, 14, 21 and 28

If you live in the Monadnock region and want to try out the sport of curling, the closest curling club is the Petersham Curling Club in Petersham, Massachusetts. It is about a 45 minute drive down Route 32 from Keene, NH.  This year “PCC” will be offering “Learn To Curl” sessions at the following times:

  • Saturday, October 7, at 10:00am and 6:00pm
  • Saturday, October 14, at 10:00am
  • Saturday, October 21, at 10:00am
  • Saturday, October 28, at 10:00am

As noted in their Facebook post about this:

Each session lasts about 2-3 hrs. and includes basics such as delivery, sweeping, the etiquette of curling and strategy of the game. Kids older than 5 yrs. are very welcome! The fee is $40 per person and this fee will be applied to a membership if you decide to join. Sign up early, as there are limited time slots available — email tpaul.mm@aol.com

I (Dan York) normally curl out of PCC and find it a great place and great community. I’d strongly encourage everyone to check it out. If we are to build up interest in curling in the Monadnock region, the Petersham Curling Club is a great place for people to get started!

For Immediate Release #107: Words and Music

Deirdre Breakenridge and Elizabeth Sosnow joined host Shel Holtz for conversations about these topics:

  • Twitter is doubling the character count for a tweet from 140 to 280. Not surprisingly, opinions vary on whether this is a good idea.
  • Rather than touting the benefits Artificial Intelligence can bring to their products and services, companies are simply saying, “We’ve got AI!” The AI-washing needs to stop.
  • Citibank has a music strategy for its latest ad campaign. Does the focus on music mean words are on the wane?
  • Most communicators still haven’t heard of blockchain, but there are those who are already having to navigate its complicated world.
  • A study finds that publishers who pivoted to video have suffered massive declines in page views. Wasn’t everything supposed to be pivoting to video?
  • Dan York reports on developments in the world of live streaming video along with an update on the WordPress editor, Gutenberg.

Connect with our guests via Twitter at @debreakenridge and @ElizabethSosnow.

Beginning with this episode, we will post links to content addressed during the show directly in the show notes. They appear at the end of the post.

Special thanks to Jay Moonah for the opening and closing music.

FIR is recorded with Zencastr.

About today’s guest co-hosts:

Deirdre Breakenridge is the CEO of Pure Performance Communications. A 25+ year veteran in PR and marketing, she is the author of six business books with her newest book, Answers for Modern Communicators to be published by Routledge in the fall 2017. Her other recent titles include, Social Media and Public Relations: Eight New Practices for the PR Professional,” “Putting the Public Back in Public Relations,” and “PR 2.0, New Media, New Tools, New Audiences.” Breakenridge speaks nationally and internationally on the topics of PR, marketing, branding and social media. She is an adjunct professor at UMASS at Amherst, and an online instructor for Rutgers University. She is also a LinkedIn video instructor with three PR courses published in 2015 and 2016 and two more marketing courses to be published in 2017. Breakenridge hosts the podcast show, Women Worldwide and is a blogger at PR Expanded. She was named by Traackr as one of the top Social Media Engagers in 2014, awarded the Best 50 Women in Business by NJBIZ in 2015, and recognized on the Richtopia 250 Most Influential Women Leaders in the World List in 2016 and 2017.

Since 1996, Elizabeth Sosnow has been part of the management team responsible for the Bliss Integrated Communication‘s overall operations and strategic direction. As Managing Partner and co-owner, she creates and oversees integrated marketing strategy and execution for large professional and financial services accounts. Elizabeth directs the firm’s digital activities, helping major clients and colleagues assess and maximize audience engagement via evolving communications tools. She oversees the firm’s award-winning company blog, The Blend, and has her own vlog, Marketing Espresso Shots. Elizabeth is the past Chair of the Digital Practice for Worldcom’s Global Board of Directors and previously held that position for the Americas region Board of Directors. Her own guest blog posts have appeared in Convince and Convert, PR Daily, Content Marketing Institute, and Communications Conversations, among many others. She was recently named one of “50 Game Changers of PR” by PR News.

Links for this episode:

Links from Dan York’s report:

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