Welcome to episode #6 of For Immediate Release. This week’s panel includes Christopher Penn, vice president of Marketing Technology at SHIFT Communications; Laura Thomas, Chief Blogger at Dell’s Direct2Dell; and Martin Waxman, president of Martin Waxman Communications and co-host of Inside PR on the FIR Podcast Network. This week’s topics include a look at The New York Times’ plans to distribute 1 million Google Cardboard VR headsets and PR’s baffling lack of interest in VR as journalism embraces it; the need for communicators to prepare for activist data analysts; the rise of Snapchat to the point that marketing agencies are using it to pitch clients (we also talked about Snapchat’s new beta feature, geofilters), the possible risks of using Country Top-Level Domains; Facebook’s decision to expand search to all public posts; why PR is optimally positioned for content marketing; an alternative metric to plain old impressions; and whether Medium might be the 21st-century press release platform.
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Welcome to episode #5 of For Immediate Release. This week’s panel includes Shonali Burke, President and CEO of Shonali Burke Consulting, Inc.; Dave Fleet, Senior Vice President at Edelman Digital; and Kami Watson Huyse, CEO at Zoetica Media. This week’s topics include discussions about Volkswagen’s new integrity-focused board member, new online advertising standards the Internet Advertising Bureau hopes will address the reasons ad-blockers are gaining in popularity, consumer perceptions of native advertising, Facebook’s Notify app and its implications for public relations practitioners, how PR agencies and in-house teams might be able to adopt the model of a new New York Times newsroom team dedicated toward building on stories that are going viral, whether PR can embrace a new ad agency trend away from hiring experienced admen and opting instead to hire “internet kids,” and Flipkart’s announcement that it would operate its e-commerce business strictly by app.
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