Chris Abraham, Cindy Crescenzo, and Steve Farnsworth join host Shel Holtz to talk about Breitbart News’ call for a boycott of Kellogg’s after the cereal company pulled its ads, the suggestion that we should stop measuring employee engagement, PR’s ability to propel Virtual Reality into the mainstream, the need for brands and agencies to adapt to a voice-driven world (with Amazon Echo and Google Home becoming new means of searching and engaging), the latest from the fake news front, and much more.
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The post FIR #64: That’s not our shark! appeared first on FIR Podcast Network.

Jim Hawker, co-founder and owner of Threepipe, a London-based PR and digital marketing agency, and experience architect Andrea Vascellari weighed in on the value of the reputations of the S&P 500, pegged at nearly 44 trillion of shareholder value, more than $1 out of every $5; Sony’s patent application for a process to assess the reputation of journalists and their articles; the buzz generated by British grocery upstart Lidl’s “Social Price Drop” campaign; Brian Solis’ post urging companies to go mobile-first; and much more.

• How should communicators react to the disruption social platforms are causing established media?

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The post FIR #63: A Discounted Christmas Lobster appeared first on FIR Podcast Network.

First-time panelist Liz Scherer joined Howard Greenstein and David Spark for a deep dive into fake news. The panel also looked at two new “State of Social Media” reports and Dan York reports on Instagram’s adoption of QR codes and Facebook Live’s apparent roll-out of two-person streaming to non-verified users.
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The post FIR #62: A Real Episode About Fake News appeared first on FIR Podcast Network.