Kami Huyse and Lee Odden joined host Shel Holtz for conversations about the challenges of fake news and trolling during a crisis, the issues that arise when your public actions and your corporate behaviors don’t align, cause marketing and the rise of the “belief-driven buyer,” the slow adoption of technology by communicators, and the continuing benefits of business blogging. Dan York reports on another data breach (this time it’s Disqus); Yahoo’s data breach, which affects all 3 billion accounts; AOL’s decision to shut down AIM; and Tim O’Reilly’s new book, “WTF: What’s the Future and Why It’s Up to Us.”
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The post FIR #108: Communicators’ Steep Technology Adoption Curve appeared first on FIR Podcast Network.

Deirdre Breakenridge and Elizabeth Sosnow joined host Shel Holtz to talk about Twitter doubling its character count, companies engaging in “AI-washing,” whether words are on the wane as marketers rely more and more on music, the increasing number of communicators navigating the world of blockchain, and whether the pivot to video may have been a mistake. Dan York reports on developments in live video streaming.
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The post FIR #107: Words and Music appeared first on FIR Podcast Network.

Melissa Agnes and Dave Fleet joined host Shel Holtz for conversations about the FTC’s settlement with social media influencers who failed to disclose their relationship with the brand that paid them, sending a signal that the regulator will no longer confine its actions to the brands; content creators who have seen their advertising revenues plummet in the wake of YouTube’s use of Artificial Intelligence to prevent advertising from being injected into potentially offensive content (most of them aren’t producing offensive content); the New York Yankees’ terrible response to a young girl in the stands who injured by a line-drive foul ball; whether brands should communicate their efforts to assist in relief efforts after Hurricanes Harvey, Irma, and Maria; and a new data breach — this time at the U.S. Securities and Exchange Commission, and whether the public is being desensitized to the issue.
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The post FIR #106: Toot Your Own Horn appeared first on FIR Podcast Network.

Neville and Shel got together for the September edition of The Hobson & Holtz Report to talk about the self-inflicted downfall of the UK PR agency, Bell Pottinger (and kudos to the PRCA for putting teeth in its ethics code); how various fields will be affected by speech recognition (including PR and communications); itch Joel’s plea to the advertising industry to not mess up ads for voice; the proliferation of fake scientific journals (and what it means for the PR industry); Pew research that identifies five “types” of people who search for facts and information, with implications for content marketing; and the killing of British English by Americanisms (and whether it matters). In his Tech Report, Dan York explains why “Gutenberg,” the WordPress editor, may take longer than expected to appear. Dan also talks about the launch of the new Internet Society website.
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The post FIR #105: Center Stage for Credible Sources appeared first on FIR Podcast Network.