As the economy cooks, inflation ratchets up, and interest rates rise, some companies are faced with laying off staff. As we have moved to remote and hybrid work, how those layoffs are handled is changing. But is it ever a good idea to lay someone off over Zoom or Teams? And if so, are there good and bad ways to go about it?
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The post FIR #265: Fired Over Zoom appeared first on FIR Podcast Network.

From the title of this episode, you might think we were talking about company sources going on background when speaking to a reporter. (Quick advice: Don’t. Either be on the record or don’t talk to a journalist.) But that’s not what this episode is about. Instead, we’re talking about Zoom backgrounds (or Teams, or Skype, or Webex, or Google Meet, or whatever). With flexible work the order of the day in many organizations, is it time to give serious consideration to what people see behind you in a call? There’s a book (that’s right, an entire book) on the subject. We cover it in 15 minutes.
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The post FIR #264: On Background appeared first on FIR Podcast Network.

In the monthly long-form episode for June, Neville and Shel consider a Google employee’s claim that the company’s AI has become sentient, the reactions the claim has provoked, and what it might mean for business communicators. Also in this episode:

• Is being in the office really the only way for employees who don’t normally work together to encounter one another?
• The tangled truth about NFTs and copyright
• Now that the metaverse is gaining momentum, it’s time to consider how to market and communicate there
• Should you spend any more time developing your personal brand?
• The state of PR is changing

In his tech report, Dan York talks about countries that want to change the Internet from a “permissionless” place to one where you have to pay for access to users.
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The post FIR #263: It’s Alive! (AI, That Is. Or Is It?) appeared first on FIR Podcast Network.

In the tech industry, there’s a trend: Rescinding offer letters as a cost-cutting measure. In this short episode of “For Immediate Release,” Neville and Shel explore the PR and internal comms repercussions of these moves.
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The post FIR #262: You’re Hired! Or Not… appeared first on FIR Podcast Network.

As it faced a unionization effort, Tesla contracted with a PR agency (where one of its communication directors once worked in an executive capacity) to spy on employees, including those in a semi-private Facebook group, an activity one academic found unethical. While there is nothing wrong with a company monitoring employees’ online activities, there are lines that should not be crossed. Was one of those lines crossed in this case?
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The post FIR #261: Crossing the Line When Surveilling Employees on Social Media appeared first on FIR Podcast Network.

We all know that leaders should strive for authenticity. What does that mean, exactly? It’s easy to say authenticity is being who you are, but when you’re meeting with a department that is struggling to succeed, are you the person who rocks out at concerts? The one who coos little nothings in the ear of your significant other? There’s more to authenticity than just being genuine. Communicators need to understand the nuances since most leaders don’t have the time for a graduate-level course on the subject.
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The post FIR #260: Grappling With Authenticity appeared first on FIR Podcast Network.

A new mid-year Trust Barometer is out from Edelman, and the news is excellent for most things Western (and bad for all things autocratic). Who in the West didn’t fare well? Companies that have opted to continue doing business in Russia.
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The post FIR #259: Trust Rises in Companies That Left Russia appeared first on FIR Podcast Network.

Communicators worldwide covet a seat at the leadership table (wherever that mythical table may be). But if executives don’t even want you to brief them on issues that matter to them, that seat will never materialize. In this FIR podcast short, Neville and Shel discuss how to give an effective executive briefing — and get one step closer to that seat.
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The post FIR #258: How to Brief an Executive appeared first on FIR Podcast Network.

For the past several years, momentum has been building as more and more organizations — recognizing public expectations that they take steps to address social and environmental issues in the wake of declining trust in other institutions — articulate strong positions on issues ranging from climate change to transgender rights. Then came the leak of the U.S. Supreme Court’s abortion decision, indicating the Court will overturn 50 years of precedent with Roe v. Wade. The response from the corporate world has been tepid. In this monthly long-form episode, Neville and Shel look at the few organizations that have spoken out and how some are taking internal measures rather than public-facing positions, while most remain silent.

As if that’s not enough heavy discussion, we also spend time looking at the culpability of social media that provide access to live-streamed footage of hatred-motivated mass shootings, from Christchurch to Buffalo.

Also in this episode:

• A Facebook executive has released an 8,000-word analysis of the metaverse, arguing that Meta can’t own it, and nor can anyone else
• The hybrid work model that many companies have adopted in the wake of the COVID-19 pandemic means an end to many employees being forced to participate in mandatory “fun” activities. Is that a good thing?
• New research finds that employees are experiencing notification fatigue, and it’s worse than Zoom fatigue or email fatigue
• There’s a correlation between a CEO’s reputation and that of the brands in their companies
• Dan York’s report focuses on TikTok, including a spate of new features and a look at some of the video-sharing app’s plans

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The post FIR #257: Purpose Vs. Polarization appeared first on FIR Podcast Network.

The COVID-19 pandemic created a host of new communication pressures on company leaders, so they, in turn, leaned on their communicators, who evidently came through for them in a big way. The result: increased influence in the C-suite, according to a Gartner survey. Neville and Shel have questions.
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The post FIR #256: Comms Influence in the C-Suite appeared first on FIR Podcast Network.