Category: For Immediate Release

For Immediate Release #99: Let’s Invite the Regulators In

Sherrilynne Starkie and Christopher Barger joined host Shel Holtz for conversations about these topics:

  • A federal district judge has ruled that a Loudon County, Virginia public official cannot block social media users from accessing the posts on her Facebook Page, which she set up to share information from her government role and to solicit feedback.
  • In Canada, one passenger ultimately called 911 after spending six hours on the tarmac with no air conditioning during one of the hottest days of the year. Do these publicized passenger service crises have any real consequences for the airlines?
  • 70% of Americans say they would not apply for a job at a company that is getting bad press.
  • A couple who trashed a wedding photographer online — and encouraged followers to do the same — ordered to pay $1 million in damages. When does legitimate criticism cross the line?
  • The Pokémon Go Fest was a disaster, leading some event-goers to file a lawsuit and Niantic to postpone upcoming events in Europe. Hosting an experience means meeting participants’ expectations.
  • The short tenure of Anthony Scaramucci as the White House Director of Communications underscores a real problem in the business world: people hired to manage communications who have no communications experience.
  • In his Tech Report, Dan York discusses the news out of Facebook that site loading speed will be a ranking factor for the NewsFeed.

Connect with our guests via Twitter at @sherrilynne and @cbarger.

Details on the five-hour Automotive and Transportation Lab featuring Christopher Barger, Tim Hayden, and Scott Monty at Content Marketing World 2017.

Links to the source material for this episode are on Contentle.

Special thanks to Jay Moonah for the opening and closing music.

FIR is recorded using Zencastr.

About today’s guest co-hosts:

Christopher Barger is a partner at Brain+Trust Partners, an executive consultancy helping leaders manage an evolving marketplace with common sense and strategic guidance. He was previously Senior Vice President of Global Programs at Voce Communications, a Porter Novelli company, helping clients around the world develop and execute social media strategies. Christopher has been in the Porter Novelli family since 2011, arriving after nearly seven years of leading social media programs at Fortune 50 companies, and has a decade and a half’s experience building corporate communications strategies. Before joining PN, Christopher was director of global social media at General Motors, building the company’s social media program and leading its presence across multiple social networks. Christopher also previously managed social media initiatives and corporate communications for IBM, serving from 2005-2007 as that company’s first “Blogger-in-Chief” and playing the pivotal role in the development of IBM’s social media program. Christopher is the author of the book “The Social Media Strategist” (McGraw Hill, 2012).

For more than 20 years, Sherrilynne Starkie has been providing communications consulting and services to blue-chip organizations in Britain, Canada and the United States. She focuses on helping clients leverage digital and social media to achieve organizational objectives.  As President at Thornley Fallis, Sherrilynne is responsible for the profitable operation of the communications business including client strategy overview, business development, HR, quality assurance, marketing and team development. She is a blogger, an occasional contributor and is very active on social media. Recently, she’s been a speaker at the IABC World Conference, SXSWi, WTC and the UA Canada National Conference.  She is an active volunteer with IABC Ottawa has volunteered with many other organizations.

The post FIR #99: Let’s Invite the Regulators In appeared first on FIR Podcast Network.

FIR #98: We Really Hate Those Toilet Paper Bears

Jen Phillips and Doug Haslam joined host Shel Holtz for conversations about these topics:

  • Twitter lost $116 million and 1 million U.S. users in its last quarter. Can a $99 subscription service help it rebound?
  • The top-rated social network in the American Customer Satisfaction Index’s e-business report was Google+. Yes, really. Google+.
  • Procter & Gamble cut somewhere between $100 and $140 million in digital advertising spending and didn’t notice any impact on sales.
  • Volkswagen has taken some extraordinary steps to rebuild the confidence of employees in the company and its culture in the wake of its emissions scandal.
  • A study from MWWPR finds that one-third of Americans are brand activists — or “CorpSumers” — who determine what they’ll buy, whom they’ll do business with, and whom they’ll work for based on the company’s demonstration of its values.
  • Augmented Reality could change the way we make decisions and lead to a fundamental shift in the retail experience. And it’ll probably connect nicely to smart audio.
  • Dan York reports on Adobe’s announcement that it will put the final nail in Flash’s coffin, Russia’s impending ban on VPNs, news that the Indian government will track social media posts to ensure they are collecting enough taxes, and PRX’s “Podcast Garage” in Boston enabling more people to create podcasts.

Connect with our guests via Twitter at @dough and @jenzings.

Doug’s Pan-Mass Challenge page is at https://bit.ly/pmcdoug.

Links to the source material for this episode are on Contentle.

Special thanks to Jay Moonah for the opening and closing music.

FIR is recorded using Zencastr.

About today’s guest co-hosts:

Doug Haslam’s  career has spanned a variety of disciplines within the communications field: radio technology, editorial production, public relations, marketing, social media and digital. Currently a senior consultant with Stone Temple Consulting, Doug began with public radio, producing news and thoughtful sports programs, moving into technology public relations, and currently to social media and content strategy for brands of all sizes and industries. Doug’s love of media has come full circle, as his most recent positions have seen him taking full advantage of his content creation skills, managing social media and brand publishing programs for a wide variety of clients.

Jennifer Zingsheim Phillips is the principal at 4L Strategies, consulting and providing content development for a variety of industries. She has worked in communications and public affairs for 20 years. Her background includes work in electoral politics, government, lobbying, and public affairs PR work.

The post FIR #98: We Really Hate Those Toilet Paper Bears appeared first on FIR Podcast Network.

For Immediate Release #97: Welcome to Manhood, Ma’am

Shonali Burke and Olivier Blanchard joined host Shel Holtz for conversations about these topics:

  • Gillette’s practice of mailing a razor to young men turning 18 to welcome them to manhood occasionally winds up sending the package to women and older men. Their responses on social media aren’t hurting the company a bit.
  • Marketers are embracing chatbots, a trend that will only continue to grow and evolve as AI and smart audio become more common.
  • Unconscious bias in the workplace can have an impact on productivity and innovation, among other things. If it’s unconscious, what can be done to stop it?
  • Millennials have made sustainability and the environment their top issue, but oil companies still need to hire them. Is advertising to make them look cool enough?
  • Political provocateur Ann Coulter erupted into a Twitter tirade when the seat she had paid for was given to another passenger. Delta gave back as good as it got. Should companies engage in these kinds of circumstances?

Connect with our guest via Twitter at @shonali and @OABlanchard.

Links to the source material for this episode are on Contentle.

Special thanks to Jay Moonah for the opening and closing music.

FIR is recorded using Zencastr.

About today’s guest co-hosts:

Olivier Blanchard is a French-born, American-based Brand Management and Digital Marketing consultant, the author of two best-selling books, and an acclaimed keynote speaker. As a Senior Analyst with Futurum Research, Olivier helps organizations better understand the crucial ole that emerging technologies like Cloud computing, Big Data, Virtualization, Augmented Reality, Smart Automation, IoT and AI will play their industries and markets over the next 10 to 20 years. Though based in the US, his geographic range extends beyond North America to Europe, Latin America, the Middle East and Asia. Olivier is the author of the best-selling #1 social business desk reference for digital managers and business executives: Social Media ROI: Managing and Measuring Social Media Efforts In Your Organization (Que/Pearson). Olivier is also a sought-after subject-matter expert and corporate trainer.

A veteran of small and large PR agencies, Shonali Burke is the award-winning president & CEO of her eponymous social PR consulting firm, Shonali Burke Consulting, Inc., where she and her team(s) help for- and non-profit organizations small and large reach business goals by taking their communications “from corporate codswallop to community cool.” Shonali also serves on the Adjunct Faculty at Johns Hopkins University in its M.A. /Communication program, as well as the Rutgers University School of Communication and Information.  Before launching her own consultancy, Shonali worked as Vice President of Digital Media and marketing for MSL Group, and as Vice President of Media and Communications for the ASPCA.

The post FIR #97: Welcome to Manhood, Ma’am appeared first on FIR Podcast Network.

For Immediate Release #96: The Crisis That Keeps On Giving

In the July installment of The Hobson & Holtz Report, Neville and Shel talked about these topics:

  • A 15-year-old participating in a Work Experience program took over the Twitter account of the beleaguered Southern Rail in the U.K. The response was undoubtedly a welcome break for Southern Rail’s social media team, but what did it ultimately accomplish?
  • The online publication Quartz experiments with display-type ads in the text of stories that let users ask an Artificial Intelligence-based chatbot named Hugo for more information about just the stuff you’re interested in.
  • Will Artificial Intelligence eventually take over the creative side of content marketing?
  • Takata’s air bag crisis is in its second decade, leading ultimately to the once-mighty company’s bankruptcy. The tale is filled with intrigue and drama.
  • The limitations and restrictions of social media channels have led brands and publishers to employ sneaky workarounds to game the systems.
  • One company has put a price on the cost of a recent ransomware attack, but the underlying reasons companies were vulnerable to the attack in the first place means there’s work for communicators to do.
  • Dan York’s Tech Report looks at Microsoft’s new LinkedIn app for Windows 10, issues with the Skype app rollouts for iOS and Android and the changes those issues prompted, and why some publishers are abandoning Snapchat for Instagram.

Connect with Neville at @jangles. Listen to his podcast, The Small Data Forum.

Links to the source material for this episode are on Contentle.

Special thanks to Jay Moonah for the opening and closing music.

FIR is recorded using Zencastr.

About Neville Hobson:

Neville Hobson was co-host of The Hobson & Holtz Report for over 10 years. For over 15 years, Neville has been a voice of experience and influence when it comes to speaking about digital technologies, disruptive change in workplaces and marketplaces, relevant trends to pay close attention to, and what it all means for your business. His experiences embrace deep understanding and subject-matter expertise in contemporary business issues that include social, digital and cognitive technologies, connecting that with a career in traditional public relations, marketing communication, employee, compensation and benefits communication, and investor relations. Based in the Thames Valley some 30 miles west of London, Neville works either from his home office, or from a client’s location; or from wherever he has a good network connection.

The post FIR #96: The Crisis That Keeps On Giving appeared first on FIR Podcast Network.

FIR #75: The Quality of Your Intent

Note: This episode continues our experiment with a streamlined format: two guest co-hosts instead of three panelists and fewer stories. We were able to shave even more time off the show this week and will aim for further slimming next week. Please let us know how you like the format — and the length — by sending an email to fircomments@gmail.com

Doug Haslam and Augie Ray join Shel Holtz for this week’s episode, which covered these stories…

  • An Accenture report found that loyalty programs aren’t working, with millions of reward points lingering unused while consumers have different criteria for what makes them loyal.
  • Listener Tim Watt asked about our discussion in episode #73 about Volkswagen overcoming its emissions crisis to become the world’s top automaker. We discuss whether it would have mattered had the crisis been characterized as a public health issue rather than an environmental one.
  • PewDie Pie was dropped as a paid influencer for Disney and Google dropped him from its premium ad program after he shared anti-Semitic videos. It’s a challenge for brands hold influencers accountable for their content; it’s also impossible to distinguish real rogue Twitter accounts created by disgruntled government employees from fake ones. Meanwhile, several media outlets nearly fell for a fake press release claiming McDonald’s was trying to acquire Chipotle, and a movie company launched a fake news campaign to promote a new film. With so much fakery everywhere, will consumers start distrusting everything they see?
  • Dan York reports on social media passwords.
  • The 2017 Edelman Trust Barometer calls for companies to put employees first, but new data from Gallup suggests most organizations aren’t heeding that advice.

Connect with guest co-hosts on Twitter at @dough and @augieray.

Links to the source material for this episode are on Contentle.

Special thanks to Jay Moonah for the opening and closing music.

FIR was recorded using Zencastr.

About today’s guest co-hosts:

Doug Haslam’s  career has spanned a variety of disciplines within the communications field: radio technology, editorial production, public relations, marketing, social media and digital. Currently a senior consultant with Stone Temple Consulting, Doug began with public radio, producing news and thoughtful sports programs, moving into technology public relations, and currently to social media and content strategy for brands of all sizes and industries. Doug’s love of media has come full circle, as his most recent positions have seen him taking full advantage of his content creation skills, managing social media and brand publishing programs for a wide variety of clients.

Augie Ray is a Research Director covering customer experience for marketing leaders at Gartner. He has had a diverse career, including leading a digital experiential agency, directing social business at USAA and managing a global customer experience team at American Express. In his present role, Augie researches and advises clients on topics such as Voice of Customer, customer journey mapping, customer experience strategy and virtual reality.

The post FIR #75: The Quality of Your Intent appeared first on FIR Podcast Network.

For Immediate Release #74: Influencer Marketing or Influencer Relationships?

Note: This episode continues our experiment with a streamlined format: two guest co-hosts instead of three panelists and fewer stories. We were able to shave even more time off the show this week and will aim for further slimming next week. Please let us know how you like the format — and the length — by sending an email to fircomments@gmail.com

Shonali Burke and Angus Nelson join Shel Holtz for this week’s episode, which covered these stories…

  • A report from TopRank Marketing, Traackr, and Brian Solis presents some influencer marketing data and recommends evolving the practice for one-shot, quick-hit marketing efforts to longer-term influencer relationship building.
  • One story Angus shared predicts the future of work will be all about freelancers and companies tapping into vastly distributed talent pools. Another opines that Human Resources will be pivotal in the future to ensure companies take advantage of the uniquely human elements of their employees. Are these ideas mutually exclusive?
  • Dan York reports on a new report out of the Pew Internet Center about algorithms.
  • The primary benefit of Artifical Intelligence is to make predictions — something that has been expensive — abundant and cheap. The value of people is in exercising judgment. This will represent a massive shift in the nature of work that people do. Are organizations taking adequate steps to prepare employees and other stakeholders for this change?
  • Ryan Holiday created the roadmap for effective unethical marketing practices. Now he’s worried that the alt-right has adopted his playbook. CEOs who are quick to condemn laws and policies may be playing right into their hands.

Connect with guest co-hosts on Twitter at @shonali and @angusnelson.

Links to the source material for this episode are on Contentle.

Special thanks to Jay Moonah for the opening and closing music.

FIR was recorded using Zencastr.

About today’s guest co-hosts:

A veteran of small and large PR agencies, Shonali Burke is the award-winning president & CEO of her eponymous social PR consulting firm, Shonali Burke Consulting, Inc., where she and her team(s) help for- and non-profit organizations small and large reach business goals by taking their communications “from corporate codswallop to community cool.” Shonali also serves on the Adjunct Faculty at Johns Hopkins University in its M.A. /Communication program, as well as the Rugers University School of Communication and Information.  Before launching her own consultancy, Shonali worked as Vice President of Digital Media and marketing for MSL Group, and as Vice President of Media and Communications for the ASPCA.

Angus Nelson is the “people guy” at Brain+Trust Partners, an engaging consultant, facilitator, speaker, and executive coach. Former head of Member Success at Crowd Companies, he and Jeremiah Owyang founded an innovation community of Fortune 1000 companies – his focus on the p2p economy and future of work. He’s spoken at corporate headquarters for Walmart, Whole Foods, Coke, Adobe, Hallmark and Swisscom. His podcast, “Up In Your Business”, was recognized as a Top 20 Business Podcast on Inc.com. He’s been featured in Inc.com, Aol.com, Huffington Post, VentureBeat, and SocialFresh.com. Later this year, Morgan James will release his book, “Empowering Work” addressing the gigification of corporate roles, freelance economy,  and the needy for emotional intelligence in the future of work.

The post FIR #74: Influencer Marketing or Influencer Relationships? appeared first on FIR Podcast Network.

For Immediate Release #73: One crisis after another

Note: This episode is the first of several that experiments with a streamlined format: two guest co-hosts instead of three panelists and fewer stories. The goal is to slim FIR down to a more listenable length. This first effort shaved more than 30 minutes off the usual length and next week we hope to reduce even more. Please let us know how you like the format — and the length by sending an email to fircomments@gmail.com

Christopher Carfi and Serena Ehrlich join Shel Holtz for this week’s episode, which covered these stories…

  • At least three Super Bowl commercials were forthright in addressing issues that are controversial in the early days of the Trump Administration and the increasingly polarized political atmosphere
  • President Trump was referenced in 32 of the S&P 500 quarterly earnings calls in January, 20% more than  President Obama was in 2009. Do Investor Relations professionals need to factor the president into their planning?
  • Not too long ago, some columnists and analysts predicted Volkswagen might not survive its emissions-fraud scandal. Today, they are the world’s top automaker. How did crisis communication help save the company?
  • Dan York reports on a new report from the International Red Cross about using messaging apps in humanitarian crises and Snapchat’s introduction of Snapcodes that let users open your company website
  • Hundreds of thousands of people deleted Uber’s app from their phones during the three days the #DeleteUber hashtag trended. What did Uber do wrong?

Connect with guest co-hosts on Twitter at @ccarfi and @serena.

Links to the source material for this episode are on Contentle.

Special thanks to Jay Moonah for the opening and closing music.

FIR is usually recorded using Zencastr.

About today’s panel:

Christopher Carfi is GoDaddy’s Director of Content Marketing, and leads the team responsible for GoDaddy’s global content marketing strategy and its execution. A veteran of both startups and the enterprise, Chris also has a deep track record in developing customer community and evangelist programs for brands such as Adobe, H&R Block and Aruba Networks while holding executive positions at Ant’s Eye View and Edelman Digital, and he was co-founder and CEO at Cerado. He currently lives in the Bay Area with his family. Chris holds a degree in Computer Science from Northwestern University and an MBA from Carnegie Mellon University.

Serena Ehrlich, Director of Social and Evolving Media, provides guidance for internal and external content creation and distribution services, ranging from PR programming to mobile marketing to social media updates. Throughout her career Ehrlich has worked to provide guidance on investor relations, public relations and overall consumer behavior relations trends. Before rejoining Business Wire in 2013, Ehrlich designed and implemented successful local, national and international social, influencer, mobile and traditional marketing campaigns for brands including Kraft, Kohls, Avon, Mattel, Mogreet and more. A ’91 graduate of Brandeis University with a B.A. in History, Ehrlich was named one of the 2013 Top 25 Women in Mobile to Watch by Mobile Marketer.

The post FIR #73: One crisis after another appeared first on FIR Podcast Network.

For Immediate Release #72: Corporations Take Sides

Kelly Hoey, Andrea Weckerle, and Lynette Young were on the panel this week, reacting to the non-stop torrent of news from the White House and how business has responded, along with other communication-focused update, including…

  • The range of corporate reactions to the presidential order implementing a temporary ban on immigration from seven predominantly Muslim countries
  • Samsung’s Galaxy Note 7 press conference, which some believe raised the bar for corporate apologies
  • The Public Relations Society of America’s statement on “alternative facts” and a call for public relations professionals to uphold the standards articulated in PRSA’s code of ethics
  • David Murray’s assertion that public relations professionals are in the unusual position, if we play our cards right, of being the most credible people with the best ability to wield influence
  • Another view from Bill Sledzik that PR needs to turn the corner from advocacy to “responsible advocacy,” putting public interest and social responsibility ahead of, or at least on par with, client interest
  • Snapchat’s announcement about how it intends to minimize fake news in its Discover section
  • The new surge of rogue Twitter accounts in the wake of the Administration’s restrictions on agencies speaking with the public and the new trust issues they raise
  • The use of Trump attacks as a marketing hook by everyone from PRSA to Dippin’ Dots
  • A survey of B2B marketers found original research the most effective form of content marketing
  • Nearly 20% of all online media consumed is influencer content; does this make content marketing more imperative for companies?

Connect with our panelists on Twitter at @jkhoey, @aweckerle, and @lynetteradio.

Links to the source material for this episode are on Contentle.

Special thanks to Jay Moonah for the opening and closing music.

FIR is usually recorded using Zencastr.

About today’s panel:

Author and investor Kelly Hoey is a networking expert whose new book Build Your Dream Network is to be released in January 2017 by Tarcher Perigee. Kelly has reinvented her career from corporate lawyer to influencer, author and investor. In addition to her portfolio of angel investments (Levo League, Hullabalu, Smigin, CloudPeeps, flowthings.io), she is a LP in Laconia Capital Group. Kelly advises several emerging company initiatives (NZTE and CTA) and is an adjunct professor at LIM College in New York City. In addition to her professional pursuits, Kelly is the Chief Tech Ambassador for the YWCA of NYC’s Girls Geek Club. As a connector, and networking expert, Kelly has been lauded from Forbes (“1 of 5 Women Changing the World of VC/Entrepreneurship”) to Fast Company (“25 Smartest Women On Twitter”). She has a column on Inc.com, blogs on myturnstone.com (as well as Medium and jkellyhoey.co) and tweets frequently. Kelly has appeared as an investor panelist on CNBC’s Power Pitch and is the host of the BroadMic podcast.

Andrea Weckerle founded and leads CiviliNation, a nonprofit organization taking a stand against online harassment, character assassination and violence. Its focus is on advancing the full capability of individuals to communicate and engage in cyberspace in a responsible and accountable way. She is the author of the book Civility in the Digital Age: How Companies and People Can Triumph over Haters, Trolls, Bullies, and Other Jerks. In addition to a JD, she holds an MA in Public Relations/Conflict Analysis and Resolution.

Lynette Young is co-founder and Director of Marketing ClaimWizard, a software-as-a-service workflow management system for the public adjuster industry. She is a marketing technology strategist and published author with focus on digital marketing and implementation services. With over 25 years in technology, 17 of those years in digital marketing, she is well positioned as a “full-stack marketer” giving her a distinct advantage in today’s fast-paced business and environment. Over her professional career, Lynette has worked with clients of all sizes ranging from Google, Twitter, Harlequin Publishing, and American Airlines to HVAC installers, an email marketing service provider, local appliance retailers, other agencies, corporate franchises, and public adjusting firms. Lynette heads up the ClaimWizard digital marketing products and team. She maintains her speaking, mind-mapping, and podcasting activities at Purple Stripe Productions.

The post FIR #72: Corporations Take Sides appeared first on FIR Podcast Network.

For Immediate Release #71: The Historic Decline in Trust

Steve Crescenzo, Steve Lubetkin, and Jen McClure joined host Shel Holtz to discuss a range of topics with an overarching connecting theme: trust and its decline. This week’s stories include…

  • Sean Spicer, the White House Press Secretary, held his first press briefing, which violated “the top two tenets of being a good PR person,” according to one analysis.
  • It turns out a little negative buzz can have a big impact on how people perceive a brand despite great advertising and marketing.
  • The 2017 Edelman Trust Barometer is out and the numbers are not good.
  • Dan  York reports on the new video capabilities and advertising opportunities in the new JetPack update for WordPress, along with a feature that didn’t even make the announcement: The ability to publish 360-degree videos.
  • The New York Times has released an internal report on what it needs to do to continue adapting to the digital news world (and it includes more direct involvement of readers).
  • Unilever released a study on advertising stereotypes. The results are fascinating, but so is the fact that Unilever researched the issue in the first place.
  • Why (you may ask) is it intriguing that Unilver surveyed the population on gender stereotypes in advertising? It makes sense when you hear about a study that found online sentiment is better for companies that talk about their own CSR activities.
  • A school district fired a staff member for a tweet that should have gotten her a promotion.

Connect with our panelists on Twitter at @crescenzo, @podcaststeve, and @jenmclure_JEM.

Links to the source material for this episode are on Contentle.

Special thanks to Jay Moonah for the opening and closing music.

FIR is usually recorded using Zencastr.

About today’s panel:

Steve Crescenzo  started Crescenzo Communications 15 years ago after leaving his post as Editorial Director and VP of New Product Development at Ragan Communications. I should point out that Steve does a lot of great communication work, but his wife Cindy runs Crescenzo Communications. Both Steve and Cindy do presentations, internal communication audits, and internal communication consulting. Steve and Cindy both present frequently, together and solo, at a number of communication conferences at events, and Steve has been recognized as the top speaker at IABC’s world conference a number of times.

Steve Lubetkin is the managing partner of The Lubetkin Media Companies LLC, an award-winning producer of documentary and news-style audio and video programming, digital photography, and websites. In 2012, he was named one of the Philadelphia Business Journal’s “Social Media Stars,” for podcasting. He is co-author, with Donna Papacosta, of the book, “The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional”. He is Accredited in Public Relations (APR) by the Public Relations Society of America and is a member of PRSA’s prestigious College of Fellows. He currently serves as vice president, technology operations, for the IABC Philadelphia Chapter.

Jen McClure is CEO of JEM Consulting & Advisory Services. Prior to founding JEM, Jen was Vice President of Digital & Social Media and the head of the Digital Center of Excellence at Thomson Reuters. In 2005, Ms. McClure founded the Society for New Communications Research, a nonprofit research and education foundation and think tank and was President of the Board of Directors from 2005-2016, when the organization merged with The Conference Board. She now chairs the Advisory Board of the new organization.

The post FIR #71: The Historic Decline in Trust appeared first on FIR Podcast Network.

For Immediate Release #70: Capitalizing on Insults

Chris Christensen and Jen Phillips joined host Shel Holtz to discuss these topics:

  • Most employees don’t know what makes their company different from the competition — and can’t explain it to customers
  • U.S. travelers make 140 different website visits (on average) before booking a trip. Do you know your customers’ path before they make a decision on your product or service?
  • Some companies have turned insults and attacks by the President-elect into badges of honor — and merchandise for sale.
  • Getting people to share your content isn’t as big a deal as some marketers think. What does it take to amplify your content (and what should we be measuring)?
  • Tech correspondent Dan York follows up on the Amazon Echo ecosystem and reports on China’s notice to app developers, Facebook’s fake news filter rolling out in Germany, a change to then notification on Facebook that a post has been edited,
  • The panel also discusses the Amazon Alexa’s dominance at CES (while VR struggled to capture marketers’ attention)
  • Jen found an Alexa-like product in development aimed at seniors
  • A study found investors pay attention to company tweets, and there’s a difference between how the react to good and bad news
  • The Washington Post has introduced a newsletter that summarizes reader comments. There’s a business model there for brands and agencies.

Connect with our panelists on Twitter at @chris2x and @jenzings.

Links to the source material for this episode are on Contentle.

Special thanks to Jay Moonah for the opening and closing music.

FIR is usually recorded using Zencastr.

About today’s panel:

Chris Christensen is the CEO at BloggerBridge.com, a website that helps connect companies with relevant bloggers, writers, podcasters, videographers, and other content creators. He’s also the host of the Amateur Traveler Podcast, which he’s been producing almost as long as this show, since June 2005. Chris is also a coder; he was a director of Engineering for TripAdvisor, Executive VP of Engineering and Operations for LiveWorld, and a manager at Apple, designing and programming server solutions.

Jennifer Zingsheim Phillips is the principal at 4L Strategies, consulting and providing content development for a variety of industries. She has worked in communications and public affairs for 20 years. Her background includes work in electoral politics, government, lobbying, and public affairs PR work.

The post FIR #70: Capitalizing on insults appeared first on FIR Podcast Network.