Just a guy in Vermont trying to connect all the dots...
Dan York
Author's posts
Nov 07
For Immediate Release #60: One Day More
On the eve of the election, Deirdre Breakenridge, Irene Koehler and Donna Papacosta joined the FIR panel to talk about the election’s impact on PR, marketing, and social media, along with a number of other topics. Here’s the rundown…
- Brands can prepare themselves for future assaults based on how political campaigns have engaged in an epic bot war to game online polls and inflate social media traffic.
- Candidates used some channels many brands have ignored in their effort to reach Millennials and GenZ.
- Social media itself is going through some convulsions based on this unique election cycle.
- In one town in Macedonia, teens are influencing the U.S. election — and injecting fake stories into the news that get tremendous reach — by creating Trump-supporting websites that attract clicks that, in turn, produce revenue for the teens.
- Facebook has launched a massive global ad campaign to attract more users to Facebook Live — with all video shot on smartphones using Facebook Live.
- Kickstarter has introduced its own live video channel in an effort to give backers more confidence in the people behind projects.
- Chobani’s founder, an immigrant himself, has supported the hiring of immigrants and refugees, earning him some attacks from the right. Fortunately, his customers have rallied to his defense.
- Dan York’s report includes an appeal for your suggestions about an editorial calendar tool that works across multiple sites.
- Artificial Intelligence and chatbots are going to be huge. Why aren’t PR agencies training their staffs? Why haven’t the professional associations offered any learning opportunities?
- Ditto data, which has become a vital influencer.
- Is Twitter finally dealing with its troll problem?
Connect with our panelists on Twitter at @dbreakenridge, @irenekoehler, and @donnapapacosta.
Links to the source material for this episode are on Contentle.
Special thanks to Jay Moonah for the opening and closing music.
About today’s panel:
Deirdre Breakenridge has been in PR and marketing for more than 25 years helping senior executives in mid-to-large organizations communicate to their stakeholders. She’s currently CEO of Pure Performance Communications, which she started in 2011. Pure Performance specializes in integrated marketing strategy, training, and workshops. Before that, she was president of Mangol Marketing, and was an adjunct professor at NYU. She co-authored Putting the Public Back in Public Relations with Brian Solis – and appeared with Brian in an FIR interview about the book back in 2009. She also wrote Social Media and Public Relations: Eight New Practices for the PR Professional.
An experienced social media strategist, Irene Koehler is passionate about helping small businesses and entrepreneurs unlock the marketing potential of online tools and technology. Most executives and business owners know they should be active online, but are overwhelmed and under-resourced, and not looking for a one-size-fits-all solution. Focused on each client’s unique needs and objectives, Irene’s strength lies in her ability to create and execute a customized strategy to drive business results and growth. In addition to client work, Irene teaches social media marketing courses at University of California at Berkeley, San Francisco State University, California State University.
Donna Papacosta is a writer, speaker, podcaster and consultant, operating Trafalgar Communications in Toronto. In addition to leading workshops on social media and communications topics, Donna teaches Digital Communications Strategy and Social Media at the University of Toronto School of Continuing Studies. In 2005 Donna launched Trafcom News, one of the first business podcasts in Canada. Since then she has expanded her expertise in both social media and multimedia, and helps people integrate these tools into their communications. She is the co-author, with Steve Lubetkin, of the recently launched book, The Business of Podcasting, and the author of The Podcast Scripting Book. A dual U.S.-Canadian citizen, Donna holds a Masters degree in Public Administration from New York University and a Certificate in Magazine Journalism from Ryerson University.The post FIR #60: One Day More appeared first on FIR Podcast Network.
Nov 06
Drone video of Monadnock Region shows why we love to live here
Do you want to understand why we love living in Keene, New Hampshire, and the surrounding "Monadnock Region"? This video taken from a drone shows the beauty of our area (and it also really makes me want to buy a drone with a video camera!)
Kudos to the folks at the Monadnock Shopper News for creating this beautiful video.
P.S. Our area is called the "Monadnock Region" because our tallest mountain is named Mount Monadnock.
Nov 05
A Crazy Day of Curling (Across Generations)
Today was a CRAZY day of curling! It began at 9:00am when our 7-year-old took to the ice at Petersham Curling Club (PCC) for her first day as a member of the "Little Rocks" youth program (ages 7-12). It ended with me going on the ice back at PCC at 8:15pm to play in the Mixed League (men and women) until after 10:00pm.
In between those times, our 14-year-old daughter was up in the Toronto, Canada, area playing with her team against 15 other highly competitive Canadian and US teams. Her team had two games - 11:00am and 5:00pm - and wound up winning both of them... but with extremely tense and nail-biting endings!
I think I gained a good bit of white hair today... and that was just from watching the website and getting updates sent by messages from one of the parents up there in Canada!
It was a great day! From the boundless energy and enthusiasm of our 7yo, to our daughter's team winning their two games... to my team squeaking out a narrow win (it came down to the final stone!).
A crazy day... but a good one!
Nov 04
What would you like to see in a “State of DNSSEC Deployment 2016” report?
What information would you like to see in a “State of DNSSEC Deployment 2016” report? We’ve begun work on such a report with the idea of capturing all the various DNSSEC statistics at a specific moment in time. Pulling them all together into one document – one place where we can see it all. The goal is so that we can have a baseline to understand where we are across all aspects of DNSSEC. And then next year we can write a 2017 report that compares the progress from now until then.
I’ve put together a proposed outline for the report in a Github repo at:
I would welcome any and all feedback over the next few days. You can leave it here as a comment on the blog post. Or use social media to send a reply or leave a comment. Or open an issue on that Github repo. Or simply send me an email at york@isoc.org.
We’ve already started work and are aiming to have this ready in early December. Any guidance now on points you think we should add (or remove) would be appreciated.
Thanks in advance!
Nov 04
DNSSEC Activities at ICANN 57 in Hyderabad on 4-7 November 2016 (Featured Blog)
Friday marks the beginning of the ICANN 57 meeting in Hyderabad, India. As per usual there will be a range of activities related to DNSSEC or DANE. Two of the sessions will be streamed live and will be recorded for later viewing. Here is what is happening. All times below are India Standard Time (IST), which is UTC+05:30. Please do join us for a great set of sessions about how we can work together to make the DNS more secure and trusted! More...
Nov 03
DNSSEC and DANE Activities at ICANN 57 in Hyderabad, India, November 4-7, 2016
Friday marks the beginning of the ICANN 57 meeting in Hyderabad, India. As per usual there will be a range of activities related to DNSSEC or DANE. Two of the sessions will be streamed live and will be recorded for later viewing. Here is what is happening.
All times below are India Standard Time (IST), which is UTC+05:30. (Yes, it is a half-hour off from other timezones.)
DNSSEC For Everybody: A Beginner’s Guide – 4 Nov
On Friday, November 4, 2016, we’ll have our “DNSSEC For Everybody: A Beginner’s Guide” session that will include our usual skit where a bunch of engineers act out how DNS and DNSSEC work! Yes, it’s a good bit of fun and people have told us it has helped tremendously.
- 17:00-18:30 – Hall 2
- More info: https://icann572016.sched.org/event/8cyu/dnssec-for-everybody-a-beginners-guide
- WATCH LIVE: https://participate.icann.org/hyd57-hall2
Please come with your questions and prepare to learn all about DNSSEC!
DNSSEC Implementers Gathering – 6 Nov
On Sunday, November 6, we’ll have our informal “DNSSEC Implementers Gathering” bringing together people who have implemented DNSSEC or DANE in some way for a time to share information, have conversation and light snacks. Invitations have gone out to various DNSSEC mailing lists – if you are interested in attending please send a message to me at york@isoc.org. We thank Afilias for their generous sponsorship of this gathering at ICANN 57!
DNSSEC Workshop – 7 Nov
Our big 6-hour workshop will take place on Monday, November 7, from 09:00 – 15:00 in Room G.03/G.04. Lunch will be included. Thank you to our lunch sponsors: Afilias, CIRA, Dyn and SIDN.
The very full agenda includes:
- DNSSEC Workshop Introduction, Program, Deployment Around the World – Counts, Counts, Counts
- Panel: DNSSEC Activities in the Asia Pacific Region
- Aggressive Use of NSEC/NSEC3
- Panel: Root Key Rollover Discussion – Recursive Resolver Software Readiness
- Demonstration: DNS Operator Interface for DNSSEC
- Research Infrastructure for Internet Naming, Identification, and the DNS
- The Great DNSSEC/DNS Quiz
- Demonstration: Windows Server DNSSEC Functionality
- Demonstration: DNSSEC-S/MIME-DANE Package for Microsoft Outlook
- Secure Mailserver Using DNSSEC/TLSA
- DNSSEC – How Can I Help?
It should be an outstanding session!
- 09:00 – 15:00, Room G.03/G.04
- WATCH LIVE: https://participate.icann.org/hyd57-G3
- More info and slides are available from these URLs (ICANN’s online schedule system breaks it up into sections based on breaks and lunch):
As neither I nor Russ Mundy were able to travel to Hyderabad, I want to personally thank Wes Hardaker and Jacques Latour for stepping in to help with some of the emceeing and other meeting facilitation duties.
Please do join us for a great set of sessions about how we can work together to make the DNS more secure and trusted!
If you would like more information about DNSSEC or DANE, please visit our Start Here page to begin.
Nov 02
NIST Publishes New Guide: “DNS-Based Email Security” about DANE and DNSSEC
How can we make email more secure and trusted? How can we encrypt all email between mail servers? And how can we use DANE and DNSSEC to provide that added layer of security?
Today the U.S. National Cybersecurity Center of Excellence (NCCoE) and the National Institute of Standards and Technology released a “draft practice guide” exploring those exact questions. Titled “Domain Name Systems-Based Electronic Mail Security (NIST Special Publication 1800-6)” the document offers guidance to enterprises and others into “how commercially available technologies can meet an organization’s needs to improve email security and defend against email-based attacks such as phishing and man-in-the-middle types of attacks.” Specifically it gets into how DNSSEC and DANE can be used to authenticate server addresses and the Transport Layer Security (TLS) certificates used for confidentiality.
As NIST states on their web page, the goal of the project around this publication is:
- Encrypt emails between mail servers
- Allow individual email users to digitally sign and/or encrypt email messages
- Allow email users to identify valid email senders as well as send digitally signed messages and validate signatures of received messages
You can download the guide or sections of it from that web page.
NIST is seeking public comments on this new guide from today through December 19, 2016.
It’s great to see NIST publishing this document and we hope everyone reading this post will take a look and spread the word.
And if you are interested in getting started with DNSSEC and DANE, please visit our Start Here page to find resources to help.
Nov 01
In September, Singapore and Senegal Signed Their .SN and .SG with DNSSEC
Congratulations to the teams in both Singapore and Senegal for signing their country-code top-level domains (ccTLDs) with DNSSEC back in September. According to Rick Lamb’s list of DNSSEC-signed TLDs, Singapore’s signature for the .SG domain was added to the root of DNS on September 22, and Senegal’s signature for .SN was added on September 30. [1]
This means that as of those dates, second-level domains under .SG and .SN could start receiving the added layer of security and trust possible with DNSSEC. In Singapore SGNIC started actively encouraging people to sign their domains. In Africa, ICANN’s Yaovi Atohoun wrote about how Senegal is the third African ccTLD to sign with DNSSEC this year.
I also added both countries to our weekly DNSSEC Deployment Maps so people can see them there. (And here’s a test of your geography: where are Senegal and Singapore?)
This is all great news as the world continues to add a layer of trust to answers from DNS by using DNSSEC. Congrats again to the teams in both countries!
If you would like to get started with DNSSEC, please visit our Start Here page to begin.
[1] To be precise, what happened is that the “Delegation Signer” or “DS” records for each TLD were added to the root of DNS. The DS record is a fingerprint of the DNSKEY used to sign the domain. It is included in the parent zone to create a “global chain of trust” from the root of DNS on down.
