September 19, 2016 archive

FIR #53: PewDiePie is not happy

We recorded on Talk Like a Pirate Day, so I used a pirate name generator to give each of our panelists a pirate name. Today’s panel features Owner Media Group CEO Chris Brogan (Samson “Commodore Chops” Drinkwater, “The Drunkard of Ghost Lake!”), MarketingProfs Chief Content Officer Ann Handley (Mary “Jolly Brute” Quick, “The Plunderer of Crocodile Islet!”), and Scott Monty (Edwin “Soft Heart” Penwith, “The Jewel of Alligator Bight!”) of Scott Monty Strategies. Our topics included…

  • Twitter — lots and lots of Twitter. The first broadcast of the NFL’s Thursday Night Football on Twitter, a deal with Cheddar to broadcast a live close-of-market video wrap-up, the introduction of Twitter apps for viewing live video on TV screens (no Roku app, sadly), the roll-out of new features (including ways to cram more into your 140 characters) and some features to make your customer service effort more prominent, and the Economist’s view that Twitter’s window for becoming a major player in social media has closed.
  • The shift from big-name celebrity influencers to niche influencers, as characterized by the number of Muslim women sought by influencers to reach Generation M, young, affluent Muslim Millennials.
  • YouTube’s accommodation of advertisers who don’t want their adds attached to videos their customers might find offensive and how it has alienated a lot of YouTube creators. We also discussed the launch of “Community,” which lets YouTube creators engage in real time with their subscribers.
  • MarketingProfs published a story reporting on research about the kinds of subject lines journalists like to see in email pitches from PR people.
  • Ikea has joined the small group of advertisers that touch on unpleasant topics (divorce, in this case).
  • Organic reach may be dead on Facebook, but 97% of the top brands still rely on it.
  • Instagram has introduced comment filtering.
  • Instagram was also the most engaged-with social channel when it came to back-to-school. (And the brands that got the most engagement weren’t the ones that posted the most.)

Connect with our panelists on Twitter at @chrisbrogan, @annhandley, and @scottmonty.

Links to the source material for this episode are on Contentle.

Special thanks to Jay Moonah for the opening and closing music.

About today’s panel:

broganChris Brogan is CEO of Owner Media Group. He’s also the New York Times bestselling author of nine books and counting. His latest is Find Your Writing Voice. Chris has spoken for or consulted with the biggest brands you know, including Disney, Coke, Google, GM, Microsoft, Coldwell Banker, Titleist, Scotts, Humana Health, Cisco, Sony USA, and many more. He has appeared on the Dr. Phil Show, interviewed Richard Branson for a cover story for Success magazine, and even presented to a Princess once. Forbes listed Chris as one of the “Must Follow Marketing Minds of 2014,” plus listed his website as one of the 100 best websites for entrepreneurs. Statsocial rated him the #3 power influencer online.

ann-handleyAnn Handley speaks and writes about how you can rethink the way your business markets. Cited in Forbes as the most influential woman in social media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training and education company with the largest community of marketers in its category. Her book, Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content (Wiley), is a Wall Street Journal bestseller. She is a former monthly columnist for Entrepreneur magazine, a member of the LinkedIn Influencer program , and co-author of the best-selling book on content marketing, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. She currently has 350,000 followers on Twitter and writes about content, marketing and life here at A pioneer in digital marketing, Ann is the co-founder of, which was one of the first sources of interactive marketing news and commentary.

Scott MontyScott Monty is an internationally recognized leader in digital communications, digital transformation, social media and marketing. As principal of Scott Monty Strategies, he counsels brands and agencies on strategy, executive communications, influencer management, the customer experience, and digital initiatives. Scott spent six years at Ford Motor Company, as a strategic advisor on crisis communications, influencer relations, digital customer service, innovative product launches and more. He is a board member of the American Marketing Association and an advisor for RPM Ventures,My Dealer Service, and Crowd Companies. He writes about the changing landscape of business, technology, communications, marketing and leadership at and is the executive editor and co-host of the Sherlock Holmes website and podcast I Hear of Sherlock Everywhere.

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