Employee engagement was a constant theme in this week’s conversation with iCology founder Chuck Gose, internal communication measurement thought leader Angela Sinickas, and BBVA’s global head of employee communication, Peter Vogt. (Don’t worry; if you’re not involved with employee communication, there’s plenty to sink your teeth into in this episode for you, too.) Our topics included…
- A Harvard Business Review article suggests there’s a dark side to engagement.
- Internal communication departments are not adopting mobile solutions.
- There’s your corporate brand, your product brand, and your employer brand. Is that enough, or do you also need a talent brand?
- Can employer branding improve your internal communications?
- The best places to work seem to get engagement right.
- Millennials increasingly drive employee culture, particularly as they move into management.
- Company missions aren’t resonating with employees, according to Gallup.
- Starbucks’ “Upstanders” program was suggested by an employee during a town hall meeting.
- Dan York’s tech report focuses on messaging.
Connect with our panelists on Twitter at @chuckgose, @sinickasa, and @plvchicago.
Links to the source material for this episode are on Contentle.
Special thanks to Jay Moonah for the opening and closing music.
About today’s panel:
Chuck Gose is the founder of ICology, a resource dedicated to “interesting people doing interesting things in the world of internal communications.” As part of iCology, Chuck hosts the ICology podcast, which features practitioners and experts sharing their advice and insights. As the Corporate Communication Practice Leader and Sales Director at BroadSign, Chuck knows software isn’t the end-all solution and takes a very hands-on approach with clients to ensure they develop a solid digital internal communication strategy. Chuck works directly with clients to ensure any new technology maximizes its impact through consultation and a solid strategy.
Angela Sinickas is the founder of Sinickas Communications, which has worked with companies, organizations and governments in 32 countries on six continents. Her clients include 25% of the Forbes Top 100 largest global companies. Before starting her own consulting firm, she held positions from editor to vice president in for-profit and government organizations, and worked as a senior consultant and practice leader at Hewitt and Mercer. She is author of a manual, How to Measure Your Communication Programs (now in its third edition),and chapters in several books. Her 50+ articles in professional journals can be found on her website,www.sinicom.com. Her work has been recognized with 20 international-level Gold Quill Awards from IABC, plus her firm was named IABC Boutique Agency of the Year in 2015. She holds a BS degree in Journalism from the University of Illinois at Urbana-Champaign and an MS in Leadership from Northeastern University.
Peter Vogt is helping drive BBVA’s cultural transformation through the creation of its Employee Value Proposition, defining an end to end employee experience, and driving an exceptional conversation with our people everywhere. There’s nothing better than creating a company of 138,000 brand advocates who truly believe in the power of the company’s purpose. Before joining BBVA (and moving to Madrid), Vogt was CEO of Keystone Richmond Communications, based in San Francisco. He was also vice president of Employment Brand for Visa and senior director of Employee Brand Strategy for eBay (where he progressed through several employee-focused positions). Peter was Internal Communications Director at Microsoft and the Asia Pacific Communication Practice Leader for Watson Wyatt.
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