October 2015 archive

DNS / DNSSEC / DANE / DPRIVE Results at IETF93 Hackathon

This shows the results of the DNS team at the IETF 93 Hackathon in Prague on July 18-19, 2015. It includes links to the public repositories where code may be found.

TDYR 270 – 2015 Freedom on the Net Report

Freedom House released their 2015 Freedom on the Net report yesterday and it paints a disturbing picture of a continued decline in freedom of expression / speech online. Read more at http://freedomhouse.org See also https://www.internetsociety.org/blog/public-policy/2015/10/freedom-internet-where-does-your-country-stand

Putting One Foot In Front Of The Other… And Walking On…

FootprintsToday was one of those days. You know the type I'm talking about.

When the to-do list seems to just keep going and going and going...

When for every one thing you check off, it seems like three more get added...

For every blog post I published or document I created, there was another one that I was reminded that wasn’t done yet.  The email messages came in with new projects and things to add to the list. An IM message reminds me that there was another project still lurking out in the background that needs finishing up.  Another message bringing a request from someone to know when I’ll finally have a chance to do something I should have done four months ago…  the finance department pings me wondering when I’ll finally get to doing expenses…  a calendar reminds me that I still need to book the flights for an upcoming trip… 

The hits kept on coming and coming...

Not just in my work life, but also in my personal life… the guilt of not being able to meet with someone to help on a project that I helped start, but then haven’t been able to do much more with… drama within organizations with which I am involved…  chaos in the lives of those around me who I love dearly… a reminder at dinner time that I need to find substitutes for the curling game I’m not going to be able to play in on Saturday… the lingering feeling that I’m dropping the ball on something else… and then the parent evening tonight… the unfinished email messages...

It was one of those days… 

And then when I take a “break” to look in on social media, I find that world is exploding with amazing news all day today!  So many things I want to write about… to podcast about… heck, just to READ about… 

And the frustration that there are some big pieces of writing that I want to do.  There are things happening all around us that I can see - dancing right in front of me - that I know that I can pull together and connect the dots in ways that would help these things make sense to other people.  The frustration that I know I could help people understand

But yet the pieces sit there… dancing just out of range… taunting me… beckoning… calling me to pull them together and make them whole… 

It was one of those days… 

And as the end of the day approaches there is a sense of frenetic activity… of an unsustainable pace… of burning too many candles at too many ends… of ropes fraying… of the need to do fewer things better… of the need to be more present… 

And I must pause...

… and remind myself that sometimes the most powerful thing you can do is to simply...

… breathe.

To take that moment to pause amidst the chaos… to have a moment in the madness… 



and then to pick yourself up...

put one foot in front of the other… 


… and walk on.

For Immediate Release #6: What could be better than millions of impressions?

Welcome to episode #6 of For Immediate Release. This week’s panel includes Christopher Penn, vice president of Marketing Technology at SHIFT Communications; Laura Thomas, Chief Blogger at Dell’s Direct2Dell; and Martin Waxman, president of Martin Waxman Communications and co-host of Inside PR on the FIR Podcast Network.

On today’s show, we explored these topics:

  • Beginning on November 7, The New York Times will mail 1 million google Cardboard headsets to its subscribers, a joint project of the Times and Google dubbed NYT VR. The goal is to deliver immersive journalism, but also immersive native advertising. The marketing world is abuzz over Virtual Reality. The PR world? Not so much.
  • IBM has introduced the idea of the “citizen analyst,” which Chris recently addressed in a blog post. Like citizen journalists, citizen analysts will use widely available data and analytical tools, often for activist purposes. What do PR practitioners need to do to be prepared for data activism?
  • Snapchat has been in the news — a lot. One marketing agency, Giant Spoon, has used it to produce Snapchat Stories that serve as pitches to prospective clients. Some agencies and brands are producing unique content for Snapchat rather than repurposing existing content. And now Snapchat is introducing branded geofilters, which some think could be a killer tool for marketers.
  • Dan York’s tech report covers Country Top-Level Domains like .ly that could cause problems down the road and Facebook’s decision to make all public posts available for search.
  • How seriously should we take demographic givens that suggest the older you are, the less likely you are to understand and embrace digital media?
  • The role of agencies in content marketing, according to David Berkowitz, is to build trust with clients and then get out of the way of the creatives. That sounds a lot like what PR does, particularly when it comes to building trust.
  • When building trust, a key element is agreeing on the measures of success. Impressions have become the go-to metric for social media in the PR world. There must be a better way to use impressions to convey real, meaningful results.
  • Medium was the channel of choice for both Amazon and The New York Times in a give-and-take following publication of a Times article critical of Amazon’s distribution center practices. Could Medium be the PR wire service of the future?

Links to the source material for this episode are on Delicious.

Special thanks to Jay Moonah for the opening and closing music.

Join us next week for our sixth episode. Joining me on the panel will be Olivier Blanchard, Sharon McIntosh, and Ike Pigott.

About this week’s panel

cspennChristopher Penn works among different fields, professions, and ideas to help people understand each other. He can write code, but he’s not a developer or IT pro. He can design campaign strategies and run ads, but he’s not an advertising professional. Christopher defines himself as a marketing technologist: Digital marketing is Christopher’s laboratory. He is Vice President of Marketing Technology at SHIFT Communications (a national PR firm). He also co-hosts of the Marketing Over Coffee marketing podcast with John Wall. He is a Google Analytics Certified Professional and a Google AdWords Certified Professional. And Christopher has been a practitioner of the martial arts for 20 years now, and currently hold a black belt in ninjutsu under Sensei Mark Davis of the Boston Martial Arts Center.

lptLaura P. Thomas is Chief Blogger for Dell. Laura brings More than 15 years experience in corporate communications and digital marketing roles to her work,  including jobs in public relations, employee communications, branding, community engagement, event management, online commerce, social media and virtual world development. In her role as Dell’s Chief Blogger, Laura is responsible for the development, coordination and execution of strategy and content for Dell’s corporate blog, Direct2Dell. Since taking the Direct2Dell reins, Laura has recorded an 80% increase in time on page at the end of the first year in this role. She also leads the company’s cross-business unit editorial team and engages with marketing, product line, operations and corporate communications colleagues worldwide to enhance the company’s brand.

martinMartin Waxman has over 25 years of experience in creative and business writing, video and audio producing, public relations and journalism and can work with you and your team to help his clients discover, shape and develop their content marketing programs, set up online newsrooms, and identify and build relationships with influencers to amplify their stories via social PR. Based in Toronto, Martin is aa blogger and podcaster. He also speaks on social media trends at events around North America. Martin currently is president of Martin Waxman Communications. He is also the incoming chair of the PRSA Counselors Academy.



The post FIR #6: What could be better than millions of impressions? appeared first on FIR Podcast Network.

TDYR 269 – It Is Hard To Podcast When Sick

TDYR 269 - It Is Hard To Podcast When Sick by Dan York

Watch Live Today – DNSSEC Workshop at ICANN54

ICANN 54 logoDo you want to learn more about DNSSEC in Europe?  Do you want to know about how DANE can add security to TLS?  Curious how DNSSEC and DANE can secure email?

To learn more on all of these topics, you can listen and watch live today (21 Oct 2015) from 9:00 – 15:15 Irish Standard Time (UTC+1).

You can find all the slides and live audio at:


There is a “virtual meeting room” there that will combine the slides, audio and chat.  For live video, you can watch on YouTube at:

The agenda is currently:

0900-0915 – DNSSEC Workshop Introduction, Program, Deployment Around the World – Counts, Counts, Counts

  • Dan York, Internet Society
0915-1045 – Panel Discussion: DNSSEC Activities in the European Region

  • Moderator: Russ Mundy, Parsons
  • Panelists:
    • Ondrej Filip, CZNIC
    • Billy Glynn, Consultant
    • Cristian Hesselman, SIDN
    • Peter Koch, DENIC
    • Vincent Levigneron, AFNIC
    • Peter Janssen, EURid
    • Sara Monteiro, .PT
    • Roland van Rijswijk, Surfnet – Making the Case for Elliptic Curves in DNSSEC
1045-1100 – Break
1100-1215 – Panel Discussion: DNSSEC On The Edge

  • Moderator: Jacques Latour, CIRA
  • Panelists:
    • Joe Abley, Dyn – Registrar Signing Services
    • Ólafur Guðmundsson, CloudFlare – DNSSEC Signing at Scale on the Edge
    • Jacques Latour, CIRA — DNSSEC DS Auto Provisioning (DSAP)
1215-1230 – Great DNS/DNSSEC Quiz

  • Paul Wouters, Fedora
1230-1315 – Lunch Break
1315-1430 – Demonstrations and Presentations: DNSSEC and Applications

  • Moderator: Dan York, Internet Society
  • Panelists:
    • Sara Dickinson, Sinodun — DNSSEC for Legacy Applications
    • Wes Hardaker, Parsons – DNSSEC/DANE Demonstration
    • Richard Lamb, ICANN – Outlook and SMIME/DNSSEC Demonstration
    • Paul Wouters, Fedora – Protocols and Applications to Add an Additional Security Layer
1430-1500 – Presentation: Stimulating DNSSEC Validation for .NL

  • Cristian Hesselman, SIDN/SIDN Labs
1500-1515 – Presentation: DNSSEC – How Can I Help?

  • Russ Mundy, Parsons and Dan York, Internet Society

All the sessions will be recorded so you will be able to go back and listen to what is being discussed today.

And … if you want to get started with DNSSEC and DANE, please visit our Start Here page to find resources that can help!

Nominations Now Open for Public Interest Registry (PIR, Operator of .ORG) Board of Directors (Featured Blog)

Would you be interested in helping guide the future of the Public Interest Registry (PIR), the non-profit operator of the .ORG, .NGO and .ONG domains? If so, the Internet Society is seeking nominations for three positions on the PIR Board of Directors. The nominations deadline is Monday, November 30, 2015. Find out more information about the positions and the required qualifications. More...

Nominations Now Open for Public Interest Registry (PIR, operator of .ORG) Board of Directors (Featured Blog)


For Immediate Release #5: Online advertisers messed up

Welcome to episode #5 of For Immediate Release. This week’s panel includes Shonali Burke, President and CEO of Shonali Burke Consulting, Inc.; Dave Fleet, Senior Vice President at Edelman Digital; and Kami Watson Huyse, CEO at Zoetica Media.

On today’s show, we explored the following topics:

  • Volkswagen has brought a new board member to the company, who most recently applied her expertise to bringing a culture of integrity to Damiler. What impact can she have at the beleaguered VW?
  • The Internet Advertising Bureau has confessed, as ad-blocking continues to expand, that “We messed up” In response, the IABC has introduced a new alternative set of standards called LEAN to improve online advertising. Is it too little too late, and is the solution from advertisers to invest more in earned media?
  • Meanwhile, native advertising continues to be a big deal that may (or may not) elude ad blockers. A new study explores consumer perceptions of native advertising.
  • Facebook is getting ready to release a new app called Notify that will dish up notifications — filtered by users — when publisher partners like The Washington Post publish content directly to Facebook. It’s one more sign of the fracturing of news. Given that PR practitioners spend much of their time earning media coverage, these changes have profound implications for the practice of public relations.
  • Dan York’s tech report covers the Internet Corporation for Assigned Names and Numbers (ICANN) meeting in Dublin this week, a United Nations meeting on the so-called “zero draft” of the World Summit on the Information Society, the Internet of Things, and more.
  • The New York Times has introduced a new component to its newsroom, which will cover the web’s most compelling and fast-moving stories. With PR “newsrooms” churning out little more than clever tweets associated with news and cultural events, is the Times model one agencies and brands should adopt?
  • Ad agencies are giving up on new hires with ad agency experience and are turning instead to “internet kids.” Is it a replicable practice in PR?
  • Flipkart, an Indian e-commerce company, has raised customer hackles by announcing its services will be available by app only — no more website.

Links to the source material for this episode are on Delicious.

Special thanks to Jay Moonah for the opening and closing music.

Join us next week for our sixth episode. Joining me on the panel will be Christopher Penn, Laura Thomas, and Martin Waxman.

About this week’s panel:

shonaliburkeA veteran of small and large PR agencies, Shonali Burke is the award-winning president & CEO of her eponymous social PR consulting firm, Shonali Burke Consulting, Inc., where she and her team(s) help for- and non-profit organizations small and large reach business goals by taking their communications “from corporate codswallop to community cool.” Shonali also serves on the Adjunct Faculty at Johns Hopkins University in its M.A. /Communication program, as well as the Rugers University School of Communication and Information.  Before launching her own consultancy, Shonali worked as Vice President of Digital Media and marketing for MSL Group, and as Vice President of Media and Communications for the ASPCA.

davefleetDave Fleet is Senior Vice President of Edelman Digital for the Canada East region, where he leads the practice with a team of more than 35 communicators who develop and implement innovative digital engagement strategies for brands like kraft, Mondelez, payPal, eBay, TELUS, Intuit, and a host of others. Before joining Edelman, Dave was Vice President and Account Director reponsible for social media at Thornley Fallis Communications. He also co-organized Podcamp Toronto as a volunteer gig. Dave spent several years working in communication jobs for the Government of Ontario.

kamiKami Watson Huyse founded Zoetica Media. She writes an award-winning blog, Zoetica Talks, on the topic of public relations and social media strategy. Kami is a national leader in the use of social media for public relations. She speaks at social media events and conferences all over the country and her work in social media has earned her the SNCR’s 2008 Reputation Management award and IABC’s 2009 Gold Quill of Excellence Award. Kami was a 2010 fellow of the Society for New Communications Research where she pursued a study on how cause marketing in social communities can benefit companies.

She is is also the cofounder and organizer of the Social Media Breakfast Houston.

The post FIR #5: Online advertisers messed up appeared first on FIR Podcast Network.

Watch Live Today – DNSSEC For Everybody: A Beginner’s Guide – ICANN 54

ICANN 54 logoWant to understand what DNSSEC is all about?  Would you like to understand how DNSSEC helps make DNS more secure?  And why DNSSEC is important?

Today (19 October 2015) in just under two hours at 5:30 pm Irish Summer Time (IST – UTC+1) we’ll be streaming the “DNSSEC For Everyone – A Beginner’s Guide” session live out of ICANN 54 in Dublin, Ireland. This is a fun session that takes a humorous view on DNSSEC… and includes a number of people acting out a skit showing how DNS and DNSSEC work! :-)  We throw in some caveman… and I spend some time talking about blue smoke!

Feedback from past sessions is that this all has helped people understand better how this all works – and so we encourage you to watch if you can.  The session is scheduled for 90 minutes, but the first 45 is typically the presentation and then the remainder is a question and answer period.

You can watch the video and slides for the session at:


An audio-only streaming option is also available from the session page on the ICANN 54 web site.

The session begins at 5:30 pm IST in Dublin, which is also 6:30 pm in central Europe and 12:30 pm in US Eastern time.

If you can’t watch the event live, it will be recorded and an archive will be available sometime after ICANN 54 on the session page.

And if you want to get started understanding DNSSEC and DANE, please head on over to our Start Here page to find resources to help you begin!