October 19, 2015 archive

For Immediate Release #5: Online advertisers messed up

Welcome to episode #5 of For Immediate Release. This week’s panel includes Shonali Burke, President and CEO of Shonali Burke Consulting, Inc.; Dave Fleet, Senior Vice President at Edelman Digital; and Kami Watson Huyse, CEO at Zoetica Media.

On today’s show, we explored the following topics:

  • Volkswagen has brought a new board member to the company, who most recently applied her expertise to bringing a culture of integrity to Damiler. What impact can she have at the beleaguered VW?
  • The Internet Advertising Bureau has confessed, as ad-blocking continues to expand, that “We messed up” In response, the IABC has introduced a new alternative set of standards called LEAN to improve online advertising. Is it too little too late, and is the solution from advertisers to invest more in earned media?
  • Meanwhile, native advertising continues to be a big deal that may (or may not) elude ad blockers. A new study explores consumer perceptions of native advertising.
  • Facebook is getting ready to release a new app called Notify that will dish up notifications — filtered by users — when publisher partners like The Washington Post publish content directly to Facebook. It’s one more sign of the fracturing of news. Given that PR practitioners spend much of their time earning media coverage, these changes have profound implications for the practice of public relations.
  • Dan York’s tech report covers the Internet Corporation for Assigned Names and Numbers (ICANN) meeting in Dublin this week, a United Nations meeting on the so-called “zero draft” of the World Summit on the Information Society, the Internet of Things, and more.
  • The New York Times has introduced a new component to its newsroom, which will cover the web’s most compelling and fast-moving stories. With PR “newsrooms” churning out little more than clever tweets associated with news and cultural events, is the Times model one agencies and brands should adopt?
  • Ad agencies are giving up on new hires with ad agency experience and are turning instead to “internet kids.” Is it a replicable practice in PR?
  • Flipkart, an Indian e-commerce company, has raised customer hackles by announcing its services will be available by app only — no more website.

Links to the source material for this episode are on Delicious.

Special thanks to Jay Moonah for the opening and closing music.

Join us next week for our sixth episode. Joining me on the panel will be Christopher Penn, Laura Thomas, and Martin Waxman.

About this week’s panel:

shonaliburkeA veteran of small and large PR agencies, Shonali Burke is the award-winning president & CEO of her eponymous social PR consulting firm, Shonali Burke Consulting, Inc., where she and her team(s) help for- and non-profit organizations small and large reach business goals by taking their communications “from corporate codswallop to community cool.” Shonali also serves on the Adjunct Faculty at Johns Hopkins University in its M.A. /Communication program, as well as the Rugers University School of Communication and Information.  Before launching her own consultancy, Shonali worked as Vice President of Digital Media and marketing for MSL Group, and as Vice President of Media and Communications for the ASPCA.

davefleetDave Fleet is Senior Vice President of Edelman Digital for the Canada East region, where he leads the practice with a team of more than 35 communicators who develop and implement innovative digital engagement strategies for brands like kraft, Mondelez, payPal, eBay, TELUS, Intuit, and a host of others. Before joining Edelman, Dave was Vice President and Account Director reponsible for social media at Thornley Fallis Communications. He also co-organized Podcamp Toronto as a volunteer gig. Dave spent several years working in communication jobs for the Government of Ontario.

kamiKami Watson Huyse founded Zoetica Media. She writes an award-winning blog, Zoetica Talks, on the topic of public relations and social media strategy. Kami is a national leader in the use of social media for public relations. She speaks at social media events and conferences all over the country and her work in social media has earned her the SNCR’s 2008 Reputation Management award and IABC’s 2009 Gold Quill of Excellence Award. Kami was a 2010 fellow of the Society for New Communications Research where she pursued a study on how cause marketing in social communities can benefit companies.

She is is also the cofounder and organizer of the Social Media Breakfast Houston.

The post FIR #5: Online advertisers messed up appeared first on FIR Podcast Network.

Watch Live Today – DNSSEC For Everybody: A Beginner’s Guide – ICANN 54

ICANN 54 logoWant to understand what DNSSEC is all about?  Would you like to understand how DNSSEC helps make DNS more secure?  And why DNSSEC is important?

Today (19 October 2015) in just under two hours at 5:30 pm Irish Summer Time (IST – UTC+1) we’ll be streaming the “DNSSEC For Everyone – A Beginner’s Guide” session live out of ICANN 54 in Dublin, Ireland. This is a fun session that takes a humorous view on DNSSEC… and includes a number of people acting out a skit showing how DNS and DNSSEC work! :-)  We throw in some caveman… and I spend some time talking about blue smoke!

Feedback from past sessions is that this all has helped people understand better how this all works – and so we encourage you to watch if you can.  The session is scheduled for 90 minutes, but the first 45 is typically the presentation and then the remainder is a question and answer period.

You can watch the video and slides for the session at:


An audio-only streaming option is also available from the session page on the ICANN 54 web site.

The session begins at 5:30 pm IST in Dublin, which is also 6:30 pm in central Europe and 12:30 pm in US Eastern time.

If you can’t watch the event live, it will be recorded and an archive will be available sometime after ICANN 54 on the session page.

And if you want to get started understanding DNSSEC and DANE, please head on over to our Start Here page to find resources to help you begin!