Shonali Burke and Angus Nelson join Shel Holtz for this week’s episode, which covered influencer marketing (and whether we should be evolving the practice into longer-term influencer relationship management); whether the future of work is a vastly distributed freelance talent pool, employees whose human qualities are nurtured by Human resources, or both; the steps companies aren’t yet taking to prepare the workforce for Artificial Intelligence; and CEOs who may be playing into the hands of the alt-right, which has been adopting the playbook for unethical marketing practices. Dan York reports on a new Pew Internet Center report on algorithms.
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The post FIR #74: Influencer Marketing or Influencer Relationships? appeared first on FIR Podcast Network.

Christopher Carfi and Serena Ehrlich join Shel Holtz for this week’s episode, which covered these stories…

• At least three Super Bowl commercials were forthright in addressing issues that are controversial in the early days of the Trump Administration and the increasingly polarized political atmosphere
• President Trump was referenced in 32 of the S&P 500 quarterly earnings calls in January, 20% more than  President Obama was in 2009. Do Investor Relations professionals need to factor the president into their planning?
• Not too long ago, some columnists and analysts predicted Volkswagen might not survive its emissions-fraud scandal. Today, they are the world’s top automaker. How did crisis communication help save the company?
• Dan York reports on a new report from the International Red Cross about using messaging apps in humanitarian crises and Snapchat’s introduction of Snapcodes that let users open your company website
• Snapchat’s announcement about how it intends to minimize fake news in its Discover section
• Hundreds of thousands of people deleted Uber’s app from their phones during the three days the #DeleteUber hashtag trended. What did Uber do wrong?

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Kelly Hoey, Andrea Weckerle, and Lynette Young were on the panel this week, reacting to the non-stop torrent of news from the White House and how business has responded, along with other communication-focused update, including the range of corporate reactions to the presidential order implementing a temporary ban on immigration from seven predominantly Muslim countries. We also discussed Samsung’s Galaxy Note 7 press conference, which some believe raised the bar for corporate apologies; the Public Relations Society of America’s statement on “alternative facts” and a call for public relations professionals to uphold the standards articulated in PRSA’s code of ethics; David Murray’s assertion that public relations professionals are in the unusual position, if we play our cards right, of being the most credible people with the best ability to wield influence; and much more.

• Another view from Bill Sledzik that PR needs to turn the corner from advocacy to “responsible advocacy,” putting public interest and social responsibility ahead of, or at least on par with, client interest

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The post FIR #72: Corporations Take Sides appeared first on FIR Podcast Network.

Steve Crescenzo, Steve Lubetkin, and Jen McClure joined host Shel Holtz to discuss a range of topics with an overarching connecting theme: trust and its decline, including a deep dive into the recently-released 2017 Edelman Trust Barometer.
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The post FIR #71: The Historic Decline in Trust appeared first on FIR Podcast Network.