Dan York

Today’s panel features social media and communications consultant Richard Binhammer, Zoetica Media CEO Kami Huyse, and Little Bird co-founder and board chairman Marshall Kirkpatrick. Our topics included…

• The “Social Contract with Patients” published by Allergan’s CEO that outlined the company’s commitment to restrict price increases for its drugs; the post also referred to those who boost their drug prices “outliers” who threaten the ecosystem.
• eMarketer’s projection that Snapchat will earn almost $1 billion in ad revenue next year and how communicators should start taking advantage of the service
• Ford Motor Company’s move into businesses other than making cars for individuals to buy (because they’ve seen the writing on the wall for individual car ownership) and what it means for communicators when the vehicles people ride in become moving entertainment systems
• The state of influencer marketing
• Why the presidential candidates aren’t making use of some of the newer social media channels
• The sorry state of social media engagement (and whether Google rewards high social share counts)
• Dan York talks about the misunderstanding that has become a political issue over the U.S. “giving up control of the Internet” (it’s not)

Connect with our panelists on Twitter at @rbinhammer, @KamiChat, and @marshallk.

Links to the source material for this episode are on Contentle.

Special thanks to Jay Moonah for the opening and closing music.

About today’s panel:

Richard Binhammer is one of the first adopters of social media for business. In 2006, he became active in social media by engaging with bloggers who were using their new-found influence to impact brands and corporate reputations. From these beginnings of monitoring blogs through simple web searches, he became an early adopter of Twitter, Facebook, Google+ and Pinterest, leading to strategic adoption of social networks for business purposes. He currently consults on social media strategies, skills assessments/training programs and corporate communications efforts. From 2006-2012, he was a widely acclaimed corporate leader in experimenting, adopting, analyzing and deploying social media as a tool to help business be social and do better business. As director on Dell’s Social Media and Community team, he was also responsible for communications, social relations and training while continuing to be active in Dell’s social media outreach and overall adoption across the company. Before Dell, he worked with several communications consulting agencies in St. Louis and New York and worked in Canada as a political aide to senior cabinet ministers.

Kami Huyse founded Zoetica Media. She writes an award-winning blog, Zoetica Talks, on the topic of public relations and social media strategy. Kami is a national leader in the use of social media for public relations. She speaks at social media events and conferences all over the country and her work in social media has earned her the SNCR’s 2008 Reputation Management award and IABC’s 2009 Gold Quill of Excellence Award. Kami was a 2010 fellow of the Society for New Communications Research where she pursued a study on how cause marketing in social communities can benefit companies. She is also the co-founder and organizer of the Social Media Breakfast Houston.

After a successful career blazing trails in new media as one of the top tech bloggers in the world (first hired writer at TechCrunch, co-editor of ReadWriteWeb), Marshall Kirkpatrick now leads the Little Bird team building software for enterprise marketers to do research, real-time market intelligence and marketing amplification. It’s for influencer marketing, content marketing, and research.

The post FIR #52: All About Influence appeared first on FIR Podcast Network.

Today’s panel features Jen McClure, who founded the Society for New Communication research; business blogging pioneer Lionel Menchaca; and PR agency president Sherrilynne Starkie. Our topics included…

• Whether the Epi-Pen crisis would ever have happened without social media and how companies now need to think about “business as usual”
• The value of some kinds of hashtags (or lack thereof)
• AT&T’s self-righteous post reacting to Google’s fiber decision
• Mattel’s Barbie is now a paid Instagram influencer
• How times have changed! Four out of five journalists rely on social engagement
• Kimberly-Clark’s hit YouTube series based on a 17th-century vampire novel
• A consortium of tech companies is exploring ethics for Artifical Intelligence, which is bound to be used by communicators sooner than you may think
• Dan York’s report look at two Facebook announcements: Messenger now lets you share video while you’re texting and Facebook says your site must be mobile-friendly or your ads will suffer

Connect with our panelists on Twitter at @jenmcclure_JEM, @lionelgeek, and @sherrilynne.

Links to the source material for this episode are on Contentle.

Special thanks to Jay Moonah for the opening and closing music.

About today’s panel:

Jen McClure is CEO of JEM Consulting & Advisory Services. Prior to founding JEM, Jen was Vice President of Digital & Social Media and the head of the Digital Center of Excellence at Thomson Reuters. In 2005, Ms. McClure founded the Society for New Communications Research, a nonprofit research and education foundation and think tank and was President of the Board of Directors from 2005-2016, when the organization merged with The Conference Board. She now chairs the Advisory Board of the new organization.

Lionel Menchaca serves as director of Corporate & Strategy for W2O Group. In this role, he helps clients of all sizes to develop content and engagement strategies so they can connect directly with customers. He’s worked extensively on social media training for organizations and on helping organizations build and launch employee advocacy programs. He also works with teams of developers to build tools companies need to manage an increasingly complex flow of content. Before W2O, Lionel worked at Dell for 18 years and was the founder and chief blogger of Direct2Dell, Dell’s main corporate blog. Over the last 7 years, Lionel authored hundreds of posts on behalf of Dell. He helped expand it into several continues to extend Dell’s global presence. Before the blog, Lionel was one of the main architects behind Dell’s blog monitoring process begun in April 2006. He was Dell’s first full time employee paid to handle social media efforts.

For more than 20 years, Sherrilynne Starkie has been providing communications consulting and services to blue-chip organizations in Britain, Canada and the United States. She focuses on helping clients leverage digital and social media to achieve organizational objectives.  As President at Thornley Fallis, Sherrilynne is responsible for the profitable operation of the communications business including client strategy overview, business development, HR, quality assurance, marketing and team development. She is a blogger, an occasional contributor and is very active on social media. Recently, she’s been a speaker at the IABC World Conference, SXSWi, WTC and the UA Canada National Conference.  She is an active volunteer with IABC Ottawa has volunteered with many other organizations.

The post FIR #51: A real plastic influencer appeared first on FIR Podcast Network.