April 18, 2022 archive

FIR #246: Who Wants to Live Forever?

In the April edition of The Hobson and Holtz Report, Neville and Shel discuss these stories:

  • The advertising industry weighs in on an Ogilvy policy banning influencers from photoshopping their images
  • A metaverse company plans to offer a form of immortality with its “Live Forever” mode
  • Coca-Cola is offering a limited-edition drink that tastes like pixels and includes a Fortnite code
  • Corporate America seemed bound for a more purposeful existence. Has it all fallen by the wayside?
  • Elon Musk believes in unfettered free speech, a key reason he wants to buy Twitter. Is it a good thing?
  • Research reveals consumers care more about how a company donates than how much

Dan York’s Tech Report covers how the Russian war against Ukraine is splintering the Internet (along with other tech-related fallout from the invasion); Wikipedia’s decision to stop accepting cryptocurrency donations; how much Jack Dorsey’s first tweet — initially purchased as an NFT for $48 million — attracted in an auction; the state of the Ethereum merge; TikTok’s rollout of AR capabilities; Spotify’s rebranding of its Clubhouse clone; and more.


The next monthly, long-form episode of FIR will drop on Monday, May 23, 2022. FIR “shorts” — episodes under 15 minutes — will be available several times each week.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly or request the credentials in our Facebook group or send an email to fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Neville’s “asides” blog, Outbox, is available, as well.

Links from this episode:

Links from Dan York’s Tech Report

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