November 8, 2015 archive

For Immediate Release #8: Doesn’t Integrated Marketing Include Public Relations?

Welcome to episode #8 of For Immediate Release. This week’s panel includes Howard Greenstein, chief operating officer and co-founder of DomainSkate; Francine Hardaway, cofounder of Stealthmode Partners; and Mark Story, communication counsel and social media lead for the National Cancer Institute.

On this week’s show, we shared our views on the follow topics:

  • A joint study from the PR Council and the Association of National Advertisers found that CMOs believe brand narrative and social strategies — including content marketing, brand journalism, and social media — all belong under the jurisdiction of marketing or advertising departments. PR? That’s for crisis management and executive communication.
  • The possibility of an startup from outside their industries suddenly presenting them with significant competition is the number one thing keeping CEOs awake at night. Call it the uber-ization of business.
  • Can spotlighting employees in a company’s social media accounts help make employees happier?
  • Reports indicate Facebook will introduce Notify this week. The app will deliver updates when new content is published by Facebook partners. What red flags does Notify wave?
  • Chief Digital Officers aren’t, for the most part, officers, and it’s not likely the position will exist for the long-term.
  • One of the panelists in a canceled SxSW panel wrote that she had raised the security issue several times before event organizers took the actions we reported in episode 7 of FIR. What went wrong? And what can people do about being harassed online?
  • UNICEF swapped ads for a call to action in an effort to defeat ad-blocking. What else can companies do to get their advertising into online publications without having them blocked at the browser?

Links to the source material for this episode are on Delicious.

Special thanks to Jay Moonah for the opening and closing music.

Join us next week for our sixth episode. Joining me on the panel will be Nora Ganim Barnes, Peter Himler, and Ron Ploof.

About this week’s panel

howardHoward Greenstein is a marketing technology strategist, working with companies to form strategies for online communities, social networking, blogs, an d other media. He helped found the Social Media Club, which he served as CEO and executive director. Currently Howard is chief operating officer at DomainSkate, which helps companies protect themselves from brand fraud and cybercrimes. And he is an adjunct lecturer at Columbia University.

francineFrancine Hardaway  PhD is the co-founder of Stealthmode Partners, an accelerator for early stage entrepreneurs. A three-time entrepreneur herself, she has been a PR professional since 1980. Her last PR company, Hardaway Marketing Services, was acquired by Intel in 1996, and after a year inside Intel, she emerged to advise, coach, and fund startups in the internet space in partnership with Ed Nusbaum. Dr. Hardaway has written for Huffington Post, Fast Company and Medium, and is a contributing writer to the Phoenix Business Journal, where she has won two journalism awards for best column. She has also taught “Business and Future of Journalism” and “Digital Media Entrepreneurship” classes as ASU’s Cronkite School of Journalism.

markMark Story is a one-time contributor to FIR. Mark currently works as communication counsel and social media lead for the National Cancer Institute, and he was director of International Corporate Affairs for the Alibaba Group in Hong Kong, and the first-ever director of New Media for the Securities and Exchange Commission. Mark also put in time on the agency side as a senior VP for Fleishman-Hillard and a vice president at APCO Worldwide. Mark is also the author of the book, “Starting Your Career as a Social Media Manager,” which was published in 2012.

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