November 30, 2015 archive

For Immediate Release #11: Succeeding (or not bothering) with Periscope

Welcome to episode #11 of For Immediate Release. This week’s panel includes Chris Brogan, CEO of Owner Media Group, speaker, and bestselling author; Chris Christensen, CEO of BloggerBridge.com and host of The Amateur Traveler podcast; and Christine Perkett, CEO of PerkettPR and SeeDepth, an analytics tool for measuring the effectiveness of public relations.

In this episode, we covered these topics:

  • “Growth-hacking” content strategies as one of the major trends that will rewrite the PR playbook. (Others include deeper customer insights and the need to analyze multiple data sources, measurement and metrics, and social purpose and brand activism.)
  • How brands are using Periscope despite its uncertainties, what they like about it, and why perhaps some of them shouldn’t be rushing to adopt it. (Hint: It’s a lot like older tools we don’t use much anymore.)
  • Has print’s demise been overhyped? Book sales are rising as e-book sales decline. What does this mean for the use of print in organizational communications?
  • A report suggests TechCrunch isn’t making good on its promise to produce articles to winners of its SiriusXM radio show, Pitch-Off. There are ethical implications for journalists offering articles in exchange for anything, and even more when they don’t deliver on their promises.
  • Aer Lingus has given social media responsibilities to an employee who is suing the company. What does this say about how carefully organizations consider to whom they’re handing their microphones?
  • There’s no question the lines are blurring between PR, marketing, advertising, SEO, and content marketing. This doesn’t spell the end for public relations, but it does suggest the direction of PR’s evolution.
  • Dan York reports on the latest hack of customer data and companies’ need to have a plan in place to address it when it happens to you, a Facebook post from Jeremiah Owyang that suggests Facebook is taking over pretty much everything people want to do online, and a new WordPress interface and Mac app (and whether we need to embrace tools like this to prevent walled gardens from killing the free and open web).
  • The panel launched into a discussion about Dan’s last item — do walled gardens like Facebook spell doom for the free and open web?
  • Small companies are using audio to build the brands. Podcasts are great, but is there value in sharing music playlists?

Connect with this week’s panelists on Twitter at @missusP, @chris2x, and @chrisbrogan.

Links to the source material for this episode are on Delicious.

Special thanks to Jay Moonah for the opening and closing music.

Join us next week for our 11th episode. Joining host Shel Holtz are Deirdre Breakenridge, CEO of Pure Performance Communications; Eric Schwartzman, co-host of FIR B2B and founder of Comply Socially; and (fanfare, please), returning to FIR for the first time since his departure from podcasting in October, Neville Hobson, co-founder of For Immediate Release, 10-year-plus co-host of The Hobson & Holtz Report, and London-based independent communication consultant.

About this week’s panel

broganChris Brogan is CEO of Owner Media Group, which provides business systems for personal leadership. He is also a professional speaker and the New York Times bestselling author of eight books and counting, including his forthcoming book, Insider: Strategies and Secrets for Business Growth in the Age of Distractions. Forbes listed Chris as one of the Must Follow Marketing Minds of 2014, plus listed his website as one of the 100 best websites for entrepreneurs. Statsocial rated Chris the #3 power influencer online.

christensenChris Christensen is the CEO at BloggerBridge.com, a website that helps connect companies with relevant bloggers, writers, podcasters, videographers, and other content creators. He’s also the host of the Amateur Traveler Podcast, which he’s been producing almost as long as this show, since June 2005. Chris is also a coder; he was a director of Engineering for TripAdvisor, Executive VP of Engineering and Operations for LiveWorld, and a manager at Apple, designing and programming server solutions.

perkettChristine Perkett founded PerkettPR in 1998 and SeeDepth, a PR analytics platform, in 2013. She has been named one of the ‘Top 25 Authorities Moving PR Forward’ in a recent industry study, and is routinely recognized as one of the most social media-savvy CEOs – currently ranked as one of the 100 Most Powerful Women on Twitter (by Hubspot), a “Top Influential Woman in Tech on Twitter” (by Google’s Don Dodge, alongside such greats as Marissa Mayer, WSJ’s Kara Swisher, Huffington Post’s Arianna Huffington, and others), and featured two consecutive years in BusinessWeek’s Social Media Special Report (keeping company of notable CEOs from Zappos, Virgin, Digg, HDNet, Mint and more). Christine was also awarded “Best Communications, IR or PR Executive” by the American Business Awards.

 

The post FIR #11: Succeeding (or not bothering) with Periscope appeared first on FIR Podcast Network.

Call for Participation – DNSSEC Workshop at ICANN 55 in Marrakech, Morocco (Featured Blog)

Do you have an idea for a new way to use DNSSEC or DANE to make the Internet more secure? Have you recently installed DNSSEC and have a great case study you can share of lessons learned? Do you have a new tool or service that makes DNSSEC or DANE easier to use or deploy? Do you have suggestions for how to improve DNSSEC? Or new ways to automate or simplify the user experience? If you do, and if you will be attending ICANN 55 in Marrakech, Morocco (or can get there), we are now seeking proposals for the ICANN 55 DNSSEC Workshop that will take place on Wednesday, 9 March 2016. More...

Call for Participation – DNSSEC Workshop at ICANN 55 in Marrakech, Morocco (Featured Blog)

More...

Got a DNSSEC or DANE Story or Tool To Share? Submit a Proposal For ICANN 55 DNSSEC Workshop

ICANN 55 logoDo you have an idea for a new way to use DNSSEC or DANE to make the Internet more secure?  Have you recently installed DNSSEC and have a great case study you can share of lessons learned?  Do you have a new tool or service that makes DNSSEC or DANE easier to use or deploy?

If you do, and if you will be attending ICANN 55 in Marrakech, Morocco (or can get there), we are now seeking proposals for the ICANN 55 DNSSEC Workshop that will take place on Wednesday, 9 March 2016.  Anyone is welcome to send in a brief (1-2 sentences) description of what you would like to talk about to:

dnssec-marrakech@isoc.org

The deadline is Monday, 14 December 2015.

Any ideas related to DNSSEC or DANE are welcome.  To provide some suggestions, the full Call for Presentations is included below with a list of different ideas.  You can also view the agenda of the recent ICANN 54 DNSSEC Workshop in October in Dublin to get a sense of what we talk about at these events.

These DNSSEC Workshops are great ways to bring ideas to the wider DNSSEC community.  All sessions are recorded as well so that people get a chance to view them later.

If you are doing anything interesting with DNSSEC or DANE, I’d strongly encourage you to submit a proposal!

The full call for participation is below…


 

The DNSSEC Deployment Initiative and the Internet Society Deploy360 Programme, in cooperation with the ICANN Security and Stability Advisory Committee (SSAC), are planning a DNSSEC Workshop at the ICANN 55 meeting on 09 March 2016 in Marrakech, Morocco.  The DNSSEC Workshop has been a part of ICANN meetings for several years and has provided a forum for both experienced and new people to meet, present and discuss current and future DNSSEC deployments.  For reference, the most recent session was held at the ICANN meeting in Dublin, Ireland on 21 October 2015. The presentations and transcripts are available at: https://meetings.icann.org/en/dublin54/schedule/wed-dnssec.

At ICANN 55 we are particularly interested in live demonstrations of uses of DNSSEC or DANE.  Examples might include:

* Email clients and servers using DNSSEC, OPENPGPKEY, or S/MIME for secure email.
* Tools for automating the generation of DNSSEC/DANE records.
* Services for monitoring or managing DNSSEC signing or validation.
* Tools or services for using DNSSEC/DANE along with other existing protocols and
services such as SSH, XMPP, SMTP, S/MIME or PGP/GPG.
* Innovative uses of APIs to do something new and different using DNSSEC/DANE.
* S/MIME and Microsoft Outlook integration with active directory.

Our interest is to provide current examples of the state of development and to show real-world examples of how DNSSEC and DANE related innovation can be used to increase the overall security of the Internet.

We are open to presentations and demonstrations related to any topic associated with DNSSEC and DANE.

If you are interested in participating, please send a brief (1-2 sentence) description of your proposed presentation to dnssec-marrakech@isoc.org by **Monday, 14 December 2015**

Examples of the types of topics we are seeking include:

1.  DNSSEC activities in Africa

For this panel we are seeking participation from those who have been involved in DNSSEC deployment in Africa and also from those who have not deployed DNSSEC but who have a keen interest in the challenges and benefits of deployment.  In particular, we will consider the following questions:  Are you interested in reporting on DNSSEC validation of your ISPs? What can DNSSEC do for you? What doesn’t it do?  What are the internal tradeoffs to implementing DNSSEC? What did you learn in your deployment of DNSSEC?  We are interested in presentations from both people involved with the signing of domains and people involved with the deployment of DNSSEC-validating DNS resolvers.

2.  Potential impacts of Root Key Rollover

Given many concerns about the need to do a Root Key Rollover, we would like to bring together a panel of people who can talk about what the potential impacts may be to ISPs, equipment providers and end users, and also what can be done to potentially mitigate those issues. In particular, we are seeking participation from vendors, ISPs, and the community that will be affected by distribution of new root keys.  We would like to be able to offer suggestions out of this panel to the wider technical community.  If you have a specific concern about the Root Key Rollover, or believe you have a method or solution to help address impacts, we would like to hear from you.

3.  Implementing DNSSEC validation at Internet Service Providers (ISPs)

Internet Service Providers (ISPs) play a critical role by enabling DNSSEC validation for the caching DNS resolvers used by their customers.  We have now seen massive rollouts of DNSSEC validation within large North American ISPs and at ISPs around the world.  We are interested in presentations on topics such as:
* Can you describe your experiences with negative Trust Anchors and operational realities?
* What does an ISP need to do to prepare its network for implementing DNSSEC validation?
* How does an ISP need to prepare its support staff and technical staff for the rollout of DNSSEC validation?
* What measurements are available about the degree of DNSSEC validation currently deployed?
* What tools are available to help an ISP deploy DNSSEC validation?
* What are the practical server-sizing impacts of enabling DNSSEC validation on ISP DNS Resolvers (ex. cost, memory, CPU, bandwidth, technical support, etc.)?

4. The operational realities of running DNSSEC

Now that DNSSEC has become an operational norm for many registries, registrars, and ISPs, what have we learned about how we manage DNSSEC? What is the best practice around key rollovers? How often do you review your disaster recovery procedures? Is there operational familiarity within your customer support teams? What operational statistics have we gathered about DNSSEC? Are there experiences being documented in the form of best practices, or something similar, for transfer of signed zones?

5.  DANE and DNSSEC application automation

For DNSSEC to reach massive deployment levels it is clear that a higher level of automation is required than is currently available. There also is strong interest for DANE usage within web transactions as well as for securing email and Voice-over-IP (VoIP). We are seeking presentations  on topics such as:
* What tools, systems and services are available to help automate DNSSEC key management?
* Can you provide an analysis of current tools/services and identify gaps?
* Where are the best opportunities for automation within DNSSEC signing and validation processes?
* What are the costs and benefits of different approaches to automation?
* What are some of the new and innovative uses of DANE and other DNSSEC applications in new areas or industries?
* What tools and services are now available that can support DANE usage?
* How soon could DANE and other DNSSEC applications become a deployable reality?
* How can the industry use DANE and other DNSSEC applications as a mechanism for creating a more secure Internet?

We would be particularly interested in any live demonstrations of DNSSEC / DANE application automation and services.  For example, a demonstration of the actual process of setting up a site with a certificate stored in a TLSA record that correctly validates would be welcome.  Demonstrations of new tools that make the setup of DNSSEC or DANE more automated would also be welcome.

6.  When unexpected DNSSEC events occur

What have we learned from some of the operational outages that we have seen over the past 18 months? Are there lessons that we can pass on to those just about to implement DNSSEC? How do you manage dissemination of information about the outage? What have you learned about communications planning? Do you have a route to ISPs and registrars? How do you liaise with your CERT community?

7.  DNSSEC and DANE in the enterprise

Enterprises can play a critical role in both providing DNSSEC validation to their internal networks and also through signing of the domains owned by the enterprise. We are seeking presentations from enterprises that have implemented DNSSEC on validation and/or signing processes and can address questions such as:
* What are the benefits to enterprises of rolling out DNSSEC validation? And how do they do so?
* What are the challenges to deployment for these organizations and how could DANE and other DNSSEC applications address those challenges?
* How should an enterprise best prepare its IT staff and network to implement DNSSEC?
* What tools and systems are available to assist enterprises in the deployment of DNSSEC?
* How can the DANE protocol be used within an enterprise to bring a higher level of security to transactions using SSL/TLS certificates?

8. Hardware Security Modules (HSMs) use cases and innovation

We are interested in demonstrations of HSMs, presentations of HSM-related innovations and real world use cases of HSMs and key management.

In addition, we welcome suggestions for additional topics.

If you are interested in participating, please send a brief (1-2 sentence) description of your proposed presentation to dnssec-marrakech@isoc.org by **Monday, 14 December 2015**

We hope that you can join us.

Thank you,

Julie Hedlund

On behalf of the DNSSEC Workshop Program Committee:
Mark Elkins, DNS/ZACR
Cath Goulding, Nominet UK
Jean Robert Hountomey, AfricaCERT
Jacques Latour, .CA
Xiaodong Lee, CNNIC
Luciano Minuchin, NIC.AR
Russ Mundy, Parsons
Ondřej Surý, CZ.NIC
Yoshiro Yoneya, JPRS
Dan York, Internet Society

Call for Participation — ICANN DNSSEC Workshop at ICANN 55 in Marrakech, Morocco

ICANN 55 logoThe DNSSEC Deployment Initiative and the Internet Society Deploy360 Programme, in cooperation with the ICANN Security and Stability Advisory Committee (SSAC), are planning a DNSSEC Workshop at the ICANN 55 meeting on 09 March 2016 in Marrakech, Morocco.  The DNSSEC Workshop has been a part of ICANN meetings for several years and has provided a forum for both experienced and new people to meet, present and discuss current and future DNSSEC deployments.  For reference, the most recent session was held at the ICANN meeting in Dublin, Ireland on 21 October 2015. The presentations and transcripts are available at: https://meetings.icann.org/en/dublin54/schedule/wed-dnssec.

At ICANN 55 we are particularly interested in live demonstrations of uses of DNSSEC or DANE.  Examples might include:

* Email clients and servers using DNSSEC, OPENPGPKEY, or S/MIME for secure email.
* Tools for automating the generation of DNSSEC/DANE records.
* Services for monitoring or managing DNSSEC signing or validation.
* Tools or services for using DNSSEC/DANE along with other existing protocols and
services such as SSH, XMPP, SMTP, S/MIME or PGP/GPG.
* Innovative uses of APIs to do something new and different using DNSSEC/DANE.
* S/MIME and Microsoft Outlook integration with active directory.

Our interest is to provide current examples of the state of development and to show real-world examples of how DNSSEC and DANE related innovation can be used to increase the overall security of the Internet.

We are open to presentations and demonstrations related to any topic associated with DNSSEC and DANE.

If you are interested in participating, please send a brief (1-2 sentence) description of your proposed presentation to dnssec-marrakech@isoc.org by **Monday, 14 December 2015**

Examples of the types of topics we are seeking include:

1.  DNSSEC activities in Africa

For this panel we are seeking participation from those who have been involved in DNSSEC deployment in Africa and also from those who have not deployed DNSSEC but who have a keen interest in the challenges and benefits of deployment.  In particular, we will consider the following questions:  Are you interested in reporting on DNSSEC validation of your ISPs? What can DNSSEC do for you? What doesn’t it do?  What are the internal tradeoffs to implementing DNSSEC? What did you learn in your deployment of DNSSEC?  We are interested in presentations from both people involved with the signing of domains and people involved with the deployment of DNSSEC-validating DNS resolvers.

2.  Potential impacts of Root Key Rollover

Given many concerns about the need to do a Root Key Rollover, we would like to bring together a panel of people who can talk about what the potential impacts may be to ISPs, equipment providers and end users, and also what can be done to potentially mitigate those issues. In particular, we are seeking participation from vendors, ISPs, and the community that will be affected by distribution of new root keys.  We would like to be able to offer suggestions out of this panel to the wider technical community.  If you have a specific concern about the Root Key Rollover, or believe you have a method or solution to help address impacts, we would like to hear from you.

3.  Implementing DNSSEC validation at Internet Service Providers (ISPs)

Internet Service Providers (ISPs) play a critical role by enabling DNSSEC validation for the caching DNS resolvers used by their customers.  We have now seen massive rollouts of DNSSEC validation within large North American ISPs and at ISPs around the world.  We are interested in presentations on topics such as:
* Can you describe your experiences with negative Trust Anchors and operational realities?
* What does an ISP need to do to prepare its network for implementing DNSSEC validation?
* How does an ISP need to prepare its support staff and technical staff for the rollout of DNSSEC validation?
* What measurements are available about the degree of DNSSEC validation currently deployed?
* What tools are available to help an ISP deploy DNSSEC validation?
* What are the practical server-sizing impacts of enabling DNSSEC validation on ISP DNS Resolvers (ex. cost, memory, CPU, bandwidth, technical support, etc.)?

4. The operational realities of running DNSSEC

Now that DNSSEC has become an operational norm for many registries, registrars, and ISPs, what have we learned about how we manage DNSSEC? What is the best practice around key rollovers? How often do you review your disaster recovery procedures? Is there operational familiarity within your customer support teams? What operational statistics have we gathered about DNSSEC? Are there experiences being documented in the form of best practices, or something similar, for transfer of signed zones?

5.  DANE and DNSSEC application automation

For DNSSEC to reach massive deployment levels it is clear that a higher level of automation is required than is currently available. There also is strong interest for DANE usage within web transactions as well as for securing email and Voice-over-IP (VoIP). We are seeking presentations  on topics such as:
* What tools, systems and services are available to help automate DNSSEC key management?
* Can you provide an analysis of current tools/services and identify gaps?
* Where are the best opportunities for automation within DNSSEC signing and validation processes?
* What are the costs and benefits of different approaches to automation?
* What are some of the new and innovative uses of DANE and other DNSSEC applications in new areas or industries?
* What tools and services are now available that can support DANE usage?
* How soon could DANE and other DNSSEC applications become a deployable reality?
* How can the industry use DANE and other DNSSEC applications as a mechanism for creating a more secure Internet?

We would be particularly interested in any live demonstrations of DNSSEC / DANE application automation and services.  For example, a demonstration of the actual process of setting up a site with a certificate stored in a TLSA record that correctly validates would be welcome.  Demonstrations of new tools that make the setup of DNSSEC or DANE more automated would also be welcome.

6.  When unexpected DNSSEC events occur

What have we learned from some of the operational outages that we have seen over the past 18 months? Are there lessons that we can pass on to those just about to implement DNSSEC? How do you manage dissemination of information about the outage? What have you learned about communications planning? Do you have a route to ISPs and registrars? How do you liaise with your CERT community?

7.  DNSSEC and DANE in the enterprise

Enterprises can play a critical role in both providing DNSSEC validation to their internal networks and also through signing of the domains owned by the enterprise. We are seeking presentations from enterprises that have implemented DNSSEC on validation and/or signing processes and can address questions such as:
* What are the benefits to enterprises of rolling out DNSSEC validation? And how do they do so?
* What are the challenges to deployment for these organizations and how could DANE and other DNSSEC applications address those challenges?
* How should an enterprise best prepare its IT staff and network to implement DNSSEC?
* What tools and systems are available to assist enterprises in the deployment of DNSSEC?
* How can the DANE protocol be used within an enterprise to bring a higher level of security to transactions using SSL/TLS certificates?

8. Hardware Security Modules (HSMs) use cases and innovation

We are interested in demonstrations of HSMs, presentations of HSM-related innovations and real world use cases of HSMs and key management.

In addition, we welcome suggestions for additional topics.

If you are interested in participating, please send a brief (1-2 sentence) description of your proposed presentation to dnssec-marrakech@isoc.org by **Monday, 14 December 2015**

We hope that you can join us.

Thank you,

Julie Hedlund

On behalf of the DNSSEC Workshop Program Committee:
Mark Elkins, DNS/ZACR
Cath Goulding, Nominet UK
Jean Robert Hountomey, AfricaCERT
Jacques Latour, .CA
Xiaodong Lee, CNNIC
Luciano Minuchin, NIC.AR
Russ Mundy, Parsons
Ondřej Surý, CZ.NIC
Yoshiro Yoneya, JPRS
Dan York, Internet Society

TDYR 277 – New WordPress Admin Interface and Mac App

TDYR 277 - New WordPress Admin Interface and Mac App by Dan York

Cyber Monday: Save 50% on “Migrating Apps to IPv6”

 

oreilly-cybermonday-2015Today you have a great opportunity to buy “Migrating Applications to IPv6” and hundreds of other ebooks and videos from O’Reilly and associated publishers at a discount of 50% off or more. Simply go to:

http://oreil.ly/Cyber-Monday

and start shopping! Or you can go directly to the book’s page at O’Reilly at:

http://shop.oreilly.com/product/0636920020974.do

As I’ve mentioned in the past, buying direct from O’Reilly offers multiple excellent benefits, including:

  • DRM-free – no stupidity with license restrictions.
  • Free lifetime access
  • Multiple formats (ex. ePUB, PDF, Kindle, etc.)
  • Free updates
  • Sync with Dropbox and other similar services

… and more!  All you do is enter “CYBER15” as the promotion code when checking out.  The deal expires on Tuesday, December 1, 2015 at 05:00 US Pacific Time. Do note that this sale is for ebooks and not for the print versions of the books.

IPv6 deployment is accelerating – make sure that your applications and networks are ready for the IPv6 Internet!

P.S. My “Seven Deadliest Unified Communications Attacks” book is also on sale as an ebook at O’Reilly’s site… if you are interested in voice-over-IP (VoIP) security, please do check that book out, too.