Welcome to episode #5 of For Immediate Release. This week’s panel includes Shonali Burke, President and CEO of Shonali Burke Consulting, Inc.; Dave Fleet, Senior Vice President at Edelman Digital; and Kami Watson Huyse, CEO at Zoetica Media. This week’s topics include discussions about Volkswagen’s new integrity-focused board member, new online advertising standards the Internet Advertising Bureau hopes will address the reasons ad-blockers are gaining in popularity, consumer perceptions of native advertising, Facebook’s Notify app and its implications for public relations practitioners, how PR agencies and in-house teams might be able to adopt the model of a new New York Times newsroom team dedicated toward building on stories that are going viral, whether PR can embrace a new ad agency trend away from hiring experienced admen and opting instead to hire “internet kids,” and Flipkart’s announcement that it would operate its e-commerce business strictly by app.
Continue Reading →
The post FIR #5: Online advertisers messed up appeared first on FIR Podcast Network.