Jim Hawker, co-founder and owner of Threepipe, a London-based PR and digital marketing agency, and experience architect Andrea Vascellari weighed in on the value of the reputations of the S&P 500, pegged at nearly 44 trillion of shareholder value, more than $1 out of every $5; Sony’s patent application for a process to assess the reputation of journalists and their articles; the buzz generated by British grocery upstart Lidl’s “Social Price Drop” campaign; Brian Solis’ post urging companies to go mobile-first; and much more.

• How should communicators react to the disruption social platforms are causing established media?

Continue Reading →

The post FIR #63: A Discounted Christmas Lobster appeared first on FIR Podcast Network.

First-time panelist Liz Scherer joined Howard Greenstein and David Spark for a deep dive into fake news. The panel also looked at two new “State of Social Media” reports and Dan York reports on Instagram’s adoption of QR codes and Facebook Live’s apparent roll-out of two-person streaming to non-verified users.
Continue Reading →

The post FIR #62: A Real Episode About Fake News appeared first on FIR Podcast Network.

There’s a lot that communicators and marketers can take away from the 2016 U.S. presidential election — about data and data analytics, about traditional campaigning vs. bottom-up campaigns, about planning for one outcome and having to deal with another. This week’s FIR panel — Christine Perkett, Augie Ray, and Lynette Young — unpack it all, along with some (gasp!) non-election topics.
Continue Reading →

The post FIR #61: The Election Episode appeared first on FIR Podcast Network.