In the July installment of The Hobson & Holtz Report, Neville and Shel talked about a 15-year-old participating in a Work Experience program who took over the Twitter account of the beleaguered Southern Rail in the U.K; an experiment by the online publication Quartz to add display-type ads in the text of stories that let users ask an Artificial Intelligence-based chatbot named Hugo for more information about just the stuff they’re interested in; whether Artificial Intelligence eventually take over the creative side of content marketing; Takata’s air bag crisis, which is now in its second decade; workarounds and system-gaming by brands and publishers frustrated that they can’t get the results they want on the social media channels they’re using, and the true cost of cybercrime to afflicted companies (there’s a communication angle.) Dan York’s Tech Report looks at Microsoft’s new LinkedIn app for Windows 10, issues with the Skype app rollouts for iOS and Android and the changes those issues prompted, and why some publishers are abandoning Snapchat for Instagram.
Continue Reading →
The post FIR #96: The Crisis That Keeps On Giving appeared first on FIR Podcast Network.