Melissa Agnes and Dave Fleet joined host Shel Holtz for conversations about the FTC’s settlement with social media influencers who failed to disclose their relationship with the brand that paid them, sending a signal that the regulator will no longer confine its actions to the brands; content creators who have seen their advertising revenues plummet in the wake of YouTube’s use of Artificial Intelligence to prevent advertising from being injected into potentially offensive content (most of them aren’t producing offensive content); the New York Yankees’ terrible response to a young girl in the stands who injured by a line-drive foul ball; whether brands should communicate their efforts to assist in relief efforts after Hurricanes Harvey, Irma, and Maria; and a new data breach — this time at the U.S. Securities and Exchange Commission, and whether the public is being desensitized to the issue.
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The post FIR #106: Toot Your Own Horn appeared first on FIR Podcast Network.

Neville and Shel got together for the September edition of The Hobson & Holtz Report to talk about the self-inflicted downfall of the UK PR agency, Bell Pottinger (and kudos to the PRCA for putting teeth in its ethics code); how various fields will be affected by speech recognition (including PR and communications); itch Joel’s plea to the advertising industry to not mess up ads for voice; the proliferation of fake scientific journals (and what it means for the PR industry); Pew research that identifies five “types” of people who search for facts and information, with implications for content marketing; and the killing of British English by Americanisms (and whether it matters). In his Tech Report, Dan York explains why “Gutenberg,” the WordPress editor, may take longer than expected to appear. Dan also talks about the launch of the new Internet Society website.
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The post FIR #105: Center Stage for Credible Sources appeared first on FIR Podcast Network.

Employee communication thought leaders Paul Barton and Sean Williams joined host Shel Holtz to talk about whether companies have improved their crisis and emergency communications since 9/11; why change communication should be part of the employee communication effort United Technologies will engage in as a result of its acquisition of Rockwell Collins; the heavily criticized crisis communication from Equifax in the wake of their recent data breach; the gap between HR and executives’ perception of corporate culture; and why communicators need to stop looking at collaboration tools as communication tools.
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The post FIR #104: Two Versions of Three H’s appeared first on FIR Podcast Network.

Marshall Kirkpatrick and Augie Ray joined host Shel Holtz for conversations about the hashtag, which just celebrated its 10th birthday; a study that found people who get business communication featuring emojis don’t think positive things about the person who sent it; Microsoft-based VR headsets that are about to hit the market at lower price points than the competition, potentially propelling Virtual Reality into the mainstream…or not; Facebook Page reach has declined 20% in 2017; and why influencer marketing may be an oversold magic bullet. Dan York’s Tech Report covers the impending change of the WordPress editor to a new “block-style” editor called “Gutenberg”.
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The post FIR #103: #Happy #Birthday, #Hashtag appeared first on FIR Podcast Network.