Category: Diclegis

#821: The pitfalls of product promotion on social media

Intro: Next ‘Second Circle of IABC Fellows’ broadcast on August 27 with focus on measurement and ROI, we have a Patreon button on the FIR Podcast Network home page, the final episode of The Hobson and Holtz Report on September 7 won’t be face-to-face after all, Neville was interviewed by Joe Thornley on this week’s Inside PR 420 coming on Wednesday, FIR dinner in London with Kevin Anselmo on September 10;

Quick News: Press release services hacked, stolen releases used for insider trading; Blossombot, the New York Times’ Slack bot, helps decide which stories to post to social media; posting as Target customer service, man takes on haters of new gender-neutral policy; is Crowd Mics the answer to making events truly engaging?; CustomScoop promo;

News That Fits: The pitfalls of product promotion on social media: lessons to learn from Kim Kardashian’s drug-product promo on Instagram; listener comments; Igloo Software promo; Dan York’s Tech Report: Comcast to launch Watchable, Yahoo’s Livetext now available worldwide, no more 140-character limit on Twitter direct messages, Facebook should pay all of us says the New York Times, Ello hashtags; the past week on the FIR Podcast Network; Tinder’s Twitter meltdown: was it a planned PR stunt?;

Music from Adri-Anne Ralph; and more.

Links to the content in this episode are on Delicious.

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