Dan York

Welcome to episode #5 of For Immediate Release. This week’s panel includes Shonali Burke, President and CEO of Shonali Burke Consulting, Inc.; Dave Fleet, Senior Vice President at Edelman Digital; and Kami Watson Huyse, CEO at Zoetica Media.

On today’s show, we explored the following topics:

• Volkswagen has brought a new board member to the company, who most recently applied her expertise to bringing a culture of integrity to Damiler. What impact can she have at the beleaguered VW?
• The Internet Advertising Bureau has confessed, as ad-blocking continues to expand, that “We messed up” In response, the IABC has introduced a new alternative set of standards called LEAN to improve online advertising. Is it too little too late, and is the solution from advertisers to invest more in earned media?
• Meanwhile, native advertising continues to be a big deal that may (or may not) elude ad blockers. A new study explores consumer perceptions of native advertising.
• Facebook is getting ready to release a new app called Notify that will dish up notifications — filtered by users — when publisher partners like The Washington Post publish content directly to Facebook. It’s one more sign of the fracturing of news. Given that PR practitioners spend much of their time earning media coverage, these changes have profound implications for the practice of public relations.
• Dan York’s tech report covers the Internet Corporation for Assigned Names and Numbers (ICANN) meeting in Dublin this week, a United Nations meeting on the so-called “zero draft” of the World Summit on the Information Society, the Internet of Things, and more.
• The New York Times has introduced a new component to its newsroom, which will cover the web’s most compelling and fast-moving stories. With PR “newsrooms” churning out little more than clever tweets associated with news and cultural events, is the Times model one agencies and brands should adopt?
• Ad agencies are giving up on new hires with ad agency experience and are turning instead to “internet kids.” Is it a replicable practice in PR?
• Flipkart, an Indian e-commerce company, has raised customer hackles by announcing its services will be available by app only — no more website.

Links to the source material for this episode are on Delicious.

Special thanks to Jay Moonah for the opening and closing music.

Join us next week for our sixth episode. Joining me on the panel will be Christopher Penn, Laura Thomas, and Martin Waxman.

About this week’s panel:

A veteran of small and large PR agencies, Shonali Burke is the award-winning president & CEO of her eponymous social PR consulting firm, Shonali Burke Consulting, Inc., where she and her team(s) help for- and non-profit organizations small and large reach business goals by taking their communications “from corporate codswallop to community cool.” Shonali also serves on the Adjunct Faculty at Johns Hopkins University in its M.A. /Communication program, as well as the Rugers University School of Communication and Information.  Before launching her own consultancy, Shonali worked as Vice President of Digital Media and marketing for MSL Group, and as Vice President of Media and Communications for the ASPCA.

Dave Fleet is Senior Vice President of Edelman Digital for the Canada East region, where he leads the practice with a team of more than 35 communicators who develop and implement innovative digital engagement strategies for brands like kraft, Mondelez, payPal, eBay, TELUS, Intuit, and a host of others. Before joining Edelman, Dave was Vice President and Account Director reponsible for social media at Thornley Fallis Communications. He also co-organized Podcamp Toronto as a volunteer gig. Dave spent several years working in communication jobs for the Government of Ontario.

Kami Watson Huyse founded Zoetica Media. She writes an award-winning blog, Zoetica Talks, on the topic of public relations and social media strategy. Kami is a national leader in the use of social media for public relations. She speaks at social media events and conferences all over the country and her work in social media has earned her the SNCR’s 2008 Reputation Management award and IABC’s 2009 Gold Quill of Excellence Award. Kami was a 2010 fellow of the Society for New Communications Research where she pursued a study on how cause marketing in social communities can benefit companies.

She is is also the cofounder and organizer of the Social Media Breakfast Houston.

The post FIR #5: Online advertisers messed up appeared first on FIR Podcast Network.

Welcome to episode #4 of For Immediate Release. This week’s panel includes Think AHA Chief Instigator Mitchell Levy (who is also the host of Thought Leader Life on the FIR Podcast Network), Stone Temple Consulting senior consultant Doug Haslam, and ClaimWizard co-founder and marketing director Lynette Young.

On today’s show, we explored the following topics:

• A Washington Post reporter called out Edelman for soliciting reporters’ insights on a client’s communications efforts, not an unusual practice, but this time it was veiled in secrecy and involved a donation made on the reporter’s behalf to a charitable organization. While a couple reporters found the solicitation unacceptable, it didn’t get any serious traction as a story. We wonder why.
• Twitter has launched Twitter Moments, the latest in a barrage of news platforms that also includes Facebook’s Instant Articles, Apple News, Google’s Accelerated Mobile Pages (AMP), and Snapchat Live Stories. What are the implications for the practice of PR and, in particular, pitching stories to the media?
• Justine Sacco, the PR professional shamed by the Internet for a misguided tweet, is now working for FanDuel, one of the two big fantasy sports gambling sites that finds itself embroiled in its own controversy. Yet several sources including the New York Post have made an issue of Sacco’s role with the company.
• In his Tech Report, Dan York looks at Ello’s iOS app, whether email (and tools like Tiny Letter) aren’t the anti-Facebook, the plans to live-stream the Democratic debate, and Dan’s upcoming talk at AstriCon.
• A study from Maxwell PR + Engagement delves into blogger expectations and practices when it comes to working with brands.
• Mitchell leads a discussion on best practices for becoming a thought leader.
• PR News wants $450 for the print version of a social media guide. Would you pay?
• Cinemagraphs are taking off in social media, prompting stock photo houses to rush to build their libraries while a German startup, Gallereplay, will focus exclusively on them.

Links to the source material for this episode are on Delicious.

Special thanks to Jay Moonah for the opening and closing music.

Join us next week for our third episode. Joining me on the panel will be Shonali Burke, Kami Watson Huyse, and Dave Fleet.

About this week’s panel:

Doug Haslam’s  career has spanned a variety of disciplines within the communications field: radio technology, editorial production, public relations, marketing, social media and digital. Doug began with public radio, producing news and thoughtful sports programs, moving into technology public relations, and currently to social media and content strategy for brands of all sizes and industries. Doug’s love of media has come full circle, as his most recent positions have seen him taking full advantage of his content creation skills, managing social media and brand publishing programs for a wide variety of clients.

Mitchell Levy is focused on democratizing thought leadership. According to LinkedIn, he is the first Thought Leader Architect in the world!  As of June 25, 2013, there were over 115,000 people in LinkedIn with “Social Media” in their title, only 500  with “Thought Leader” and only one “Thought Leader Architect” . Marshall Goldsmith, The Most Influential Leadership Thinker in the World (Thinkers50 Survey—Sponsored by Harvard Business Review) calls Mitchell’s 18th and latest book #CREATING THOUGHT LEADERS “the career Bible for thought leaders!”  As a Thought Leader Architect, Mitchell helps companies turn their experts into recognized thought leaders.

Lynette Young is co-founder and Director of Marketing ClaimWizard. ClaimWizard is a software-as-a-service workflow management system for the public adjuster industry. She is a marketing technology strategist and published author with focus on digital marketing and implementation services. With over 25 years in technology, 17 of those years in digital marketing, she is well positioned as a “full stack marketer” giving her a distinct advantage in today’s fast paced business and environment. Over her professional career, Lynette has worked with clients of all sizes ranging from Google, Twitter, Harlequin Publishing, and American Airlines to HVAC installers, an email marketing service provider, local appliance retailers, other agencies, corporate franchises, and public adjusting firms. Lynette heads up the ClaimWizard digital marketing products and team.

The post FIR #4: Leave Justine alone! appeared first on FIR Podcast Network.