Dan York

Artificial Intelligence is on the panel’s mind — among other things — as C.C. Chapman, Neville Hobson, and Dan York join Shel Holtz for the first episode of 2017 and the beginning of our 13th consecutive year of podcasting. Here’s the rundown:

• The incoming press secretary for President-Elect Donald Trump has warned us not to expect business as usual when it comes to the administration’s relationship with the media. What does that bode for the press’s ability to hold the administration accountable — and will the philosophy extend beyond the White House to business?
• Some businesses have begun preparing for unexpected criticism from President Trump while others have already had to respond. Crisis experts are advising companies to add presidential jabs to the list of potential crises for which they must prepare.
• Five industries are under threat from technology, according to the Financial Times: travel agents, small component manufacturers and distributors, auto insurers, financial advisers, and auto repair garages. How can they prepare (or can they)?
• Artificial Intelligence will soon make it possible to create fake video with little effort. Think fake news is a problem now? Just wait.
• Edelman Digital is out with its 2017 trends report. Among the issues the report raises, the panel was particularly interested in bots and conversational experiences, blockchain, and over-the-top entertainment.
• Twitter CEO Jack Dorsey asked users what they wanted to see Twitter improve or create in 2017. He got answers (including one from longtime social tech leader Anil Dash). In the meantime, does Twitter know yet what it wants to be when it grows up (and will its recently announced live 360 video make a difference)?
• Apple has published is first Artificial Intelligence paper.

Connect with our panelists on Twitter at @cc_chapman, @jangles, and @danyork.

Links to the source material for this episode are on Contentle.

Special thanks to Jay Moonah for the opening and closing music.

FIR is recorded using Zencastr.

About today’s panel:

C.C. Chapman is a bestselling author and agile, performance-based marketer with over 15 years of experience in marketing and emerging technologies. C.C. is the author Content Rules (co-authored with Ann Handley) and Amazing Things Will Happen. C.C. has specialized skills in conference speaking, creative development, social media marketing, online direct response, working with large brands in helping them understand how to apply emerging technologies and social learnings to their marketing plans.

Neville Hobson co-hosted this show for 10 years and 8 months, from its inception through October 2015. Neville is based in Bracknell, outside of London in England where he works as a senior business consultant for IBM Social Consulting. Neville has spent much of his career analyzing trends, behaviors and practices in digital communication. As an independent consultant before joining IBM, he focused on social business, the collaborative economy, wearable technologies, and the professionalism of PR. He also held a position with WCG as head of social media for Europe, and was VP of Corporate Communication for Scala Business Solutions in Amsterdam.

Dan York, FIR’s tech correspondent and host of the occasional “FIR On Technology” podcast, is a passionate advocate for the open Internet, focused on helping people understand the changes going on all around us within communication technology and practices. Dan currently serves the Internet Society as the Senior Content Strategist, creating, curating and promoting online content that helps service providers, companies and individuals more quickly deploy Internet technologies such as IPv6 and DNSSEC. Separately, Dan is also the Chairman of the global Voice Over IP Security Alliance (VOIPSA). Dan is also active within the real-time communications area of the IETF. His most recent books are “Migrating Applications to IPv6” and “The Seven Deadliest Unified Communications Attacks”. Previously Dan worked for Voxeo Corporation heading up the company’s communication through both traditional and new/social media.

The post FIR #68: Did any of us actually say any of this? appeared first on FIR Podcast Network.

Not much news of interest to communicators is reported over the holidays, so Ayelet Baron, Eden Spodek, and Brad Whitworth joined host Shel Holtz for a higher-level conversation on these topics:

• Science kits from GE integrate with the Amazon Echo. How far can this kind of integration of cloud-based AI voice tech and real-world products go?
• Mark Zuckerberg admits Facebook is a media company, albeit a new kind of media company. What might this mean for fake news (in the wake of a nuclear threat in response to a fake news story)?
• Is creating a startup a realistic goal for your very first job?
• How can companies attract young workers who are more inclined to try the startup path? (Is a 10-second Snap Spectacles video enough?)
• Dan York reports on Facebook Live Audio.
• Only about half of employees embrace their companies’ strategic narrative. Communicators have their work cut out for them.
• A new report says companies in crisis should apologize quickly, but corporate cultures have to change before CEOs will take that step.
• And speaking of corporate cultures, can they change enough to allow for whistleblowers and prevent suicide from overwork?

Connect with our panelists on Twitter at @ayeletb, @edenspodek, and @bradwhitworth.

Links to the source material for this episode are on Contentle.

Special thanks to Jay Moonah for the opening and closing music.

FIR is recorded using Zencastr.

About today’s panel:

Ayelet Baron is the author of  “Our Journey To Corporate Sanity: Transformational Stories from the Frontiers of 21st Century,” published just last month. She is co-creator of CreatingIs LLC. Ayelet is passionate about ushering a new path for business as a force of good by helping 21st century leaders imagine what’s possible. She has been building community her entire life and believes trust, relationships and community are the new currencies for today’s human-to-human purpose and experience driven era. Author of Our Journey to Business Common Sense. She spent 15 years at Cisco Systems, most recently as Vice President  of Strategy, Innovation and Transformation for Cisco Systems Canada. Ayelet recently was honored with Watermark’s Women Who Make the Mark Award. She was an innovator in residence at Roche, working on the product development innovation leadership team designing and implementing a connected network strategy.

Eden Spodek, founder & CEO, Eden Spodek Inc. is an award-winning digital communications and social media marketing strategist with more than 25 years of experience on the client and agency side in several verticals. In 2010, she launched her own digital consultancy practice and is a blogger, podcaster and community leader. In 2015, she worked tirelessly on a successful Kickstarter campaign and has been invited to advise on others. Eden co-developed the Digital Strategy and Communications Management certificate program at University of Toronto School of Continuing Studies. This week, Eden is hosting a free webinar, the A to Z Blueprint for Planning, Building and Launching a Crowdfunding Campaign. She’s an active participant in the digital community and was lead co-organizer of PodCamp Toronto for five years. A sought-after speaker, Eden is frequently invited to join panel discussions and speak at a variety of workshops and conferences. Eden is the co-host of the technology podcast, Ada’s Sisters.

Brad Whitworth, a communication coach at the Stanford Graduate School of Business, was most recently senior communication manager at Cisco Systems. Brad joined Cisco in 2007 and today leads integrated communication for the part of the company that builds partner ecosystems for new markets. Before Cisco, Brad led communication programs at HP, PeopleSoft and AAA. He earned undergraduate degrees in both journalism and speech at the University of Missouri and an MBA at Santa Clara University. A former broadcaster, Brad has made more than 300 presentations to executives, communicators, and university classes around the world. Brad has a long history with IABC, including serving as chairman of the international board and president of two local chapters. He is one of the authors of The IABC Handbook of Organizational Communication.

The post FIR #67: Let’s launch a startup! appeared first on FIR Podcast Network.

Kami Huyse, Marshall Kirkpatrick, and Laura Pevehouse join host Shel Holtz to talk about these topics:

• An update on the latest news about fake news, including the steps Facebook is taking to call it out, Germany’s new law that could cost Facebook 500,000 euros for each fake news item it publishes, how big brands are inadvertently funding fake news, how fake news is inspiring people to turn their attention back to mainstream media, and why owned media (especially corporate blogs) are more important than ever
• A new app that lets employees engage anonymously with other workers in their company led 200-plus Amazon employees to critique their employer’s handling of a colleague’s attempted suicide
• A look at how blockchain could play a part in marketing and advertising
• A streaming video update, including Facebook’s introduction of live-streamed 360-degree videos, Instagram’s rollout of Instagram Live, Twitter’s introduction of live-streaming from directly within the twitter app, Twitch’s introduction of live streaming, and the first-ever live-streamed surgery using Snapchat’s Spectacles
• Facbook’s disclosure of measurement errors (and what it means for communicators)
• Whether Mixed, Augmented or Virtual reality headsets will ever become a common consumer appliance (and if not, what will?)
• What to expect from influencer marketing in 2017
• Dan York reports on Evernote’s kerfuffle with its revised privacy policy and adds his $.02 on streaming video

Connect with our panelists on Twitter at @KamiChat, @MarshallK, and @LPVhouse.

Links to the source material for this episode are on Contentle.

Special thanks to Jay Moonah for the opening and closing music.

About today’s panel:

Kami Huyse founded Zoetica Media. She writes an award-winning blog, Zoetica Talks, on the topic of public relations and social media strategy. Kami is a national leader in the use of social media for public relations. She speaks at social media events and conferences all over the country and her work in social media has earned her the SNCR’s 2008 Reputation Management award and IABC’s 2009 Gold Quill of Excellence Award. Kami was a 2010 fellow of the Society for New Communications Research where she pursued a study on how cause marketing in social communities can benefit companies. She is also the co-founder and organizer of the Social Media Breakfast Houston.

After a successful career blazing trails in new media as one of the top tech bloggers in the world (first hired writer at TechCrunch, co-editor of ReadWriteWeb), Marshall Kirkpatrick led the Little Bird team building software for enterprise marketers to do research, real-time market intelligence and marketing amplification. The tool for influencer marketing, content marketing, and research was acquired recently by Sprinklr, the full-service social media management system, where Marshall now serves as director of R&D.

Laura Pevehouse is Chief Blogger for Direct2Dell. Laura brings 16 years of experience in corporate communications and digital marketing roles to her work,  including jobs in public relations, employee communications, branding, community engagement, event management, online commerce, social media and virtual world development. In her role as Dell’s Chief Blogger, Laura is responsible for the development, coordination and execution of strategy and content for Dell’s corporate blog, Direct2Dell. Since taking the Direct2Dell reins, Laura has recorded an 80% increase in time on page at the end of the first year in this role. She also leads the company’s cross-business unit editorial team and engages with marketing, product line, operations and corporate communications colleagues worldwide to enhance the company’s brand.

The post FIR #66: Detached from the real world appeared first on FIR Podcast Network.

Maris Callahan, Justin Goldsborough, and Tim Hayden join host Shel Holtz to talk about these topics:

• An update on the latest news about fake news, including a boycott of the new Star Wars movie, companies waking up to the threat, and data showing most Americans believe fake news headlines when they see them.
• PR is still saddled with a reputation as spin doctors, liars, and sharks circling startups in order to take a chunk of their flesh.
• As automated systems replace real people, what happens to the human-fueled customer experience?
• Do marketers need to move beyond branded content if they’re going to contribute to the company’s revenue stream?
• Corporate values used to be fairly mundane but today they can provoke partisan anger and blowback. “Pretty much every charitable donation, advertising dollar, and policy position has become a political statement with the potential to anger a sub-section of the company’s employee and customer base,” writes Paul Holmes.
• Advertiser excitement over Snapchat Live Stories is waning while Instagram Stories are producing massive swipe-throughs.
• One company has introduced a bot as an influencer while another is looking to a team of influencers with less klout than the big go-to celebrities. Is the shape of influencer marketing changing?
• In his Tech Report, Dan York looks at WordPress 4.7 and JetPack 4.4, as well as Telegram’s new “Telegraph” lightweight blogging service.

Connect with our panelists on Twitter at @MarisCallahan, @JGoldsborough, and @TheTimHayden.

Links to the source material for this episode are on Contentle.

Special thanks to Jay Moonah for the opening and closing music.

About today’s panel:

Maris Callahan is director of Public Relations at Donuts Inc., the world’s largest registry of new gTLD’s (or as the folks at Donuts call them, “not-com” domain name endings). With over 10 years of experience in public relations on the agency side and as an independent consultant, Maris is responsible for the planning and execution of Donuts’ B2C and B2B public relations strategy. Before Donuts, she was an independent consultant to small and mid-size businesses seeking brand awareness. She also worked for some of the top PR agencies in the world, including Edelman, Burson-Marsteller and Lippe Taylor. Maris is also the creator and writer of In Good Taste, a food and lifestyle blog founded in 2008.

Justin Goldsborough is a senior vice president and social media lead at FleishmanHillard Kansas City and is a member of the agency’s Social Innovation Leadership Team. During his 7.5 years at FH, he’s led communications strategy for clients such as Sleep Number, Hallmark Cards and Children’s Mercy Hospital. Before coming to FH, Justin was at Sprint for two years where he managed the company’s employee social network, Sprint Space, and led efforts to improve customer outreach via social media, specifically Twitter. Justin also spent some time in the food biz when he managed employee communications, including the company Intranet and initial social media efforts, for Applebee’s International. Justin is a past president of Kansas City IABC, where he led his local chapter to the highest honor IABC bestows – International Chapter of the Year. Justin is also a diehard Kansas City Royals fan and is much more eager to talk baseball these days than he was from 1986-2013.

Tim Hayden has two decades of experience in leading high-growth technology firms and marketing agencies. Before Brain+Trust, he was head of marketing at Zignal Labs, a real-time media intelligence platform, and produced marketing technology and process improvement programs for clients of TTH Strategy, a consultancy Tim founded. He is also former head of the Mobile program at Edelman Digital in North America, and been founder of agencies and technology ventures (NION Interactive, GamePlan, Captix) serving as a catalyst for innovative change in some of the world’s leading brands (CafePress, Dell, Bacardi, AMD,ExxonMobil, Hilton Worldwide, Kraft Foods, Edison Research and others). Tim serves on the advisory boards of Zignal Labs, Rivet Works, Wonder Technologies and Captix, and is co-author of The Mobile Commerce Revolution (QUE Biz Tech, October 2014).

The post FIR #65: The Inhuman Experience appeared first on FIR Podcast Network.