Jen Phillips and Doug Haslam joined host Shel Holtz for conversations about these topics:
- Twitter lost $116 million and 1 million U.S. users in its last quarter. Can a $99 subscription service help it rebound?
- The top-rated social network in the American Customer Satisfaction Index’s e-business report was Google+. Yes, really. Google+.
- Procter & Gamble cut somewhere between $100 and $140 million in digital advertising spending and didn’t notice any impact on sales.
- Volkswagen has taken some extraordinary steps to rebuild the confidence of employees in the company and its culture in the wake of its emissions scandal.
- A study from MWWPR finds that one-third of Americans are brand activists — or “CorpSumers” — who determine what they’ll buy, whom they’ll do business with, and whom they’ll work for based on the company’s demonstration of its values.
- Augmented Reality could change the way we make decisions and lead to a fundamental shift in the retail experience. And it’ll probably connect nicely to smart audio.
- Dan York reports on Adobe’s announcement that it will put the final nail in Flash’s coffin, Russia’s impending ban on VPNs, news that the Indian government will track social media posts to ensure they are collecting enough taxes, and PRX’s “Podcast Garage” in Boston enabling more people to create podcasts.
Connect with our guests via Twitter at @dough and @jenzings.
Doug’s Pan-Mass Challenge page is at https://bit.ly/pmcdoug.
Links to the source material for this episode are on Contentle.
Special thanks to Jay Moonah for the opening and closing music.
FIR is recorded using Zencastr.
About today’s guest co-hosts:
Doug Haslam’s career has spanned a variety of disciplines within the communications field: radio technology, editorial production, public relations, marketing, social media and digital. Currently a senior consultant with Stone Temple Consulting, Doug began with public radio, producing news and thoughtful sports programs, moving into technology public relations, and currently to social media and content strategy for brands of all sizes and industries. Doug’s love of media has come full circle, as his most recent positions have seen him taking full advantage of his content creation skills, managing social media and brand publishing programs for a wide variety of clients.
Jennifer Zingsheim Phillips is the principal at 4L Strategies, consulting and providing content development for a variety of industries. She has worked in communications and public affairs for 20 years. Her background includes work in electoral politics, government, lobbying, and public affairs PR work.
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Olivier Blanchard is a French-born, American-based Brand Management and Digital Marketing consultant, the author of two best-selling books, and an acclaimed keynote speaker. As a Senior Analyst with Futurum Research, Olivier helps organizations better understand the crucial ole that emerging technologies like Cloud computing, Big Data, Virtualization, Augmented Reality, Smart Automation, IoT and AI will play their industries and markets over the next 10 to 20 years. Though based in the US, his geographic range extends beyond North America to Europe, Latin America, the Middle East and Asia. Olivier is the author of the best-selling #1 social business desk reference for digital managers and business executives: Social Media ROI: Managing and Measuring Social Media Efforts In Your Organization (Que/Pearson). Olivier is also a sought-after subject-matter expert and corporate trainer.
A veteran of small and large PR agencies, Shonali Burke is the award-winning president & CEO of her eponymous social PR consulting firm, Shonali Burke Consulting, Inc., where she and her team(s) help for- and non-profit organizations small and large reach business goals by taking their communications “from corporate codswallop to community cool.” Shonali also serves on the Adjunct Faculty at Johns Hopkins University in its M.A. /Communication program, as well as the Rutgers University School of Communication and Information. Before launching her own consultancy, Shonali worked as Vice President of Digital Media and marketing for MSL Group, and as Vice President of Media and Communications for the ASPCA.
Neville Hobson was co-host of The Hobson & Holtz Report for over 10 years. For over 15 years, Neville has been a voice of experience and influence when it comes to speaking about digital technologies, disruptive change in workplaces and marketplaces, relevant trends to pay close attention to, and what it all means for your business. His experiences embrace deep understanding and subject-matter expertise in contemporary business issues that include social, digital and cognitive technologies, connecting that with a career in traditional public relations, marketing communication, employee, compensation and benefits communication, and investor relations. Based in the Thames Valley some 30 miles west of London, Neville works either from his home office, or from a client’s location; or from wherever he has a good network connection.