January 23, 2017 archive
Jan 23
TDYR 321 – You can now embed 360 photos in any WordPress site
Jan 23
For Immediate Release #71: The Historic Decline in Trust
Steve Crescenzo, Steve Lubetkin, and Jen McClure joined host Shel Holtz to discuss a range of topics with an overarching connecting theme: trust and its decline. This week’s stories include…
- Sean Spicer, the White House Press Secretary, held his first press briefing, which violated “the top two tenets of being a good PR person,” according to one analysis.
- It turns out a little negative buzz can have a big impact on how people perceive a brand despite great advertising and marketing.
- The 2017 Edelman Trust Barometer is out and the numbers are not good.
- Dan York reports on the new video capabilities and advertising opportunities in the new JetPack update for WordPress, along with a feature that didn’t even make the announcement: The ability to publish 360-degree videos.
- The New York Times has released an internal report on what it needs to do to continue adapting to the digital news world (and it includes more direct involvement of readers).
- Unilever released a study on advertising stereotypes. The results are fascinating, but so is the fact that Unilever researched the issue in the first place.
- Why (you may ask) is it intriguing that Unilver surveyed the population on gender stereotypes in advertising? It makes sense when you hear about a study that found online sentiment is better for companies that talk about their own CSR activities.
- A school district fired a staff member for a tweet that should have gotten her a promotion.
Connect with our panelists on Twitter at @crescenzo, @podcaststeve, and @jenmclure_JEM.
Links to the source material for this episode are on Contentle.
Special thanks to Jay Moonah for the opening and closing music.
FIR is usually recorded using Zencastr.
About today’s panel:
Steve Crescenzo started Crescenzo Communications 15 years ago after leaving his post as Editorial Director and VP of New Product Development at Ragan Communications. I should point out that Steve does a lot of great communication work, but his wife Cindy runs Crescenzo Communications. Both Steve and Cindy do presentations, internal communication audits, and internal communication consulting. Steve and Cindy both present frequently, together and solo, at a number of communication conferences at events, and Steve has been recognized as the top speaker at IABC’s world conference a number of times.
Steve Lubetkin is the managing partner of The Lubetkin Media Companies LLC, an award-winning producer of documentary and news-style audio and video programming, digital photography, and websites. In 2012, he was named one of the Philadelphia Business Journal’s “Social Media Stars,” for podcasting. He is co-author, with Donna Papacosta, of the book, “The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional”. He is Accredited in Public Relations (APR) by the Public Relations Society of America and is a member of PRSA’s prestigious College of Fellows. He currently serves as vice president, technology operations, for the IABC Philadelphia Chapter.
Jen McClure is CEO of JEM Consulting & Advisory Services. Prior to founding JEM, Jen was Vice President of Digital & Social Media and the head of the Digital Center of Excellence at Thomson Reuters. In 2005, Ms. McClure founded the Society for New Communications Research, a nonprofit research and education foundation and think tank and was President of the Board of Directors from 2005-2016, when the organization merged with The Conference Board. She now chairs the Advisory Board of the new organization.
The post FIR #71: The Historic Decline in Trust appeared first on FIR Podcast Network.
Jan 23
Big News! 360° photos now available for any WordPress site via JetPack plugin
For those of us experimenting with "360-degree photos", last week's announcement of Jetpack 4.5 had a hidden but awesome feature: you can use a shortcode to embed your 360 photo or video into ANY WordPress site (that uses the Jetpack plugin).
Here is why this is so huge - up until last month, the only sites that would display 360 photos were either:
- Google StreetView
That was it. Two effectively closed walled gardens of content.
As I mentioned in my reports into a couple of For Immediate Release podcast episodes, my concern was that only Facebook users would really get this benefit. I wanted the ability to display 360 photos on any website.
On December 15, 2016, WordPress.com announced that all hosted sites could embed 360 photos or videos. This was a great step forward in bringing 360 photos out to more sites.
Then just last week version 4.5 of the JetPack plugin was released and, somewhat bizarrely, while the announcement contains no mention of this awesome new feature, an Automattic staff person confirmed the inclusion of the support in a comment.
You can read all about this new capability here:
Now, since this Disruptive Conversations site is sadly NOT on WordPress, I can't show you the features directly here. However, I've gone ahead and embedded 360 photos on two WordPress sites I have:
Those were both taken using the Google Street View application on iOS. (And yes, sometime I need to write or record a tutorial about how to do this.)
I have included the shortcodes in the blog posts so that you can see how easy this is to do. You just:
- Take the 360 photo using the Google Street View app on your smartphone. (This will save it to your camera roll on an iPhone.)
- Upload the image to your WordPress site.
- Use the appropriate shortcode in your blog post.
That's it!
Of course, you need the Jetpack plugin installed in your site, but that's all.
Many thanks to Automattic's Jetpack team for bringing out this capability so that we could set our 360 photos free of the walled gardens and bring them to any WordPress site!
What do you think about this? Will you try some 360 photos now?
Jan 23
Watch Live Today – State of The Net 2017 conference in Washington, DC – security, privacy, IoT and more
Starting at 9:00am US EST (UTC-5) today, January 23, the State of the Net 2017 conference will stream live out of Washington, DC. This annual event brings together politicians, U.S. Congressional staff and other policy makers to discuss the current state of Internet policy, particularly as it relates to U.S. positions and policies. Given the new U.S. President, this year's event should be of special interest. You can watch live at:
We will have two Internet Society staff participating:
