November 2016 archive

Jim Hawker, co-founder and owner of Threepipe, a London-based PR and digital marketing agency, and experience architect Andrea Vascellari weighed in on the following topics:

• The reputations of the S&P 500 are worth nearly 44 trillion of shareholder value, more than $1 out of every $5
• Speaking of reputation, Sony has filed a patent for a process to assess the reputation of journalists and their articles
• British grocery upstart Lidl has gotten a lot of positive buzz for its “Social Price Drop” campaign
• In a recent post, Brian Solis urged companies to go mobile-first
• How should communicators react to the disruption social platforms are causing established media?
• Dan York reports on data breaches, the imminent release of WordPress 4.7, the upcoming WordPress USA event, and an episode of the podcast 99% Invisible dealing with acoustics
• Facebook blocked Admiral Insurance from accessing Facebook user data to make decisions about how much to charge for premiums
• Diageo created an immersive VR video to experience a drunk-driving car crash from the first-person perspective
• Brands and agencies are jumping on the Snapchat Spectacles bandwagon; is there something to it or are they just chasing the newest shiny object?

Connect with our panelists on Twitter at @JimJimHawker and @vascellari.

Links to the source material for this episode are on Contentle.

Special thanks to Jay Moonah for the opening and closing music.

About today’s panel:

Jim Hawker is Co-Founder and Business Development Director of Threepipe, a PR and digital marketing agency of 70 people based in London. The agency runs campaigns across PR, SEO and paid media for clients across business, consumer, sports and entertainment sectors. Jim has 20 years’ experience working both in house and agency side in both the UK and US. In his spare time he is a big sports fan as well as an avid reader of Sherlock Holmes (hence the connection to the Threepipe name).

Andrea Vascellari is an Experience Architect. He works at the intersection of digital transformation and experience design to help organizations develop their communications strategies. Andrea is an award-winning communications professional with over 15 years of professional experience and a deep understanding of marketing and communications, including public and media relations. He worked as Director of Digital and Content at WPP, world leader in advertising and marketing services, as Digital Planner at the leading global communications marketing firm Edelman, and as CEO of Itive an international digital strategy agency he founded with offices in Finland and New York.

The post FIR #63: A Discounted Christmas Lobster appeared first on FIR Podcast Network.

First-time panelist Liz Scherer joined Howard Greenstein and David Spark for a deep dive into fake news.

• “Post-truth” was the Oxford Dictionaries’ word of the year. (One of the finalists was “alt-right.”)
• Fake news is more viral than real news.
• Jeff Jarvis has recommended some ways to address fake news.
• Fake news is coming for companies; in fact, PepsiCo and its CEO, Indra Nooyi, are experiencing it right now.
• Does the rise of fake news and the balkanization of news mean the end of mass persuasion for PR?
• What is Facebook’s role and responsibility in addressing fake news that spreads on its site?
• Mark Zuckerburg says he wants to banish fake news from Facebook, but it’s hard
• Did a fear of conservative backlash stymie Facebook’s efforts to curtain fake news during the election?
• A group of renegade Facebook employees has met in secret to come up with solutions to present to management.
• Dan York reports on the recent meeting of the Internet Engineering Task Force, Facebook Live’s apparent roll-out of its two-person streaming capability to non-verified users, and Twitter’s adoption of QR codes.
• In the wake of the election, what’s the future of data and polling?
• Two “State of Social Media Reports” have been released: one from Pew Research, the other from Buffer.

Connect with our panelists on Twitter at @howardgr, @lizscherer, and @dspark.

Links to the source material for this episode are on Contentle.

Special thanks to Jay Moonah for the opening and closing music.

About today’s panel:

Howard Greenstein is a marketing technology strategist, working with companies to form strategies for online communities, social networking, blogs, and other media. He helped found the Social Media Club, which he served as CEO and executive director. Currently, Howard is chief operating officer at DomainSkate, which helps companies protect themselves from brand fraud and cybercrimes. And he is an adjunct lecturer at Columbia University.

Liz Scherer is a digital communications strategist specializing in health & wellness, nonprofits, regulated industry and agriculture. A pioneer in the social web healthcare movement, Liz has been involved in moving the envelope in terms of health and gender equity and is a former social media advisory board member for Health Justice CT. She is especially interested in how novel & emerging players are ultimately impacting agility marketing and in the disruption of content/communication-driven customer experiences. In addition to her extensive experience as a strategist, Liz has worked as a journalist, medical writer, copywriter and blogger and maintains active memberships in the National Association of Science Writers, the Association of Health Care Journalists and Journalism and Women’s Symposium. Currently, she is a curator of Emerging Infectious Diseases for univadis.com’s Clinical Essentials, and recently took a role to direct strategic communications for a mHealth publisher. Liz sits on the Advisory Board for the Center for Health, Media & Policy, Hunter College, NYC. In her spare time, she mentors health start-ups at GA/1776 DC and Village Capital, and is active in the D.C. Tech Community.

David Spark is a veteran tech journalist and founder the brand journalism firm Spark Media Solutions. Spark has worked with brands such as IBM, Microsoft, HP, and Indycar Racing. He’s reported on the tech scene for more than 18 years in more than 40 media outlets, and is the author of “THREE FEET FROM SEVEN FIGURES: One-on-One Engagement Techniques to Qualify More Leads at Trade Shows” available at ThreeFeetBook.com.

The post FIR #62: A Real Episode About Fake News appeared first on FIR Podcast Network.

There’s a lot that communicators and marketers can take away from the 2016 U.S. presidential election — about data and data analytics, about traditional campaigning vs. bottom-up campaigns, about planning for one outcome and having to deal with another. This week’s FIR panel — Christine Perkett, Augie Ray, and Lynette Young — unpack it all, along with some (gasp!) non-election topics. Here’s the rundown:

Election stories

• The pollsters, along with the data analysts who used poll data to make projections, got the outcome wrong. Are you making the same mistakes in your data analysis? What can you do about it?
• Did fact-checking even matter to voters?
• And what about the media, which played a huge role but wielded little influence? Does that mean anything for your media relations efforts?
• Some company leaders reacted to Donald Trump’s unexpected victory by making statements about their own preferences, which didn’t work out too well for them regardless of which side they took.
• Other companies put their corporate social responsibility on display on election day without taking partisan positions.
• Public affairs professionals were planning for a Clinton administration. Now they’re scrambling to figure out what a Trump presidency means to them.

Other reports

• Representatives from independent PR firms said they hire for attitude and culture more than skills and knowledge while being ruthless about demanding older staff “upskill.” Is this ageism at work?
• Dan York’s tech report covers another massive data breach and the annual “Freedom on the Net” report from Freedom House (which isn’t pretty).
• Are communicators measuring the right things? Is ROI a reasonable measure for most PR efforts?
• Most executives don’t trust the data and analytics they get from their own customer insights, relying more on their gut instincts. What does this mean for PR as the industry because more data-driven?
• 30% of CEOs are considering firing their CMOs for not developing the competencies required for digital business transformation.
• The Economist has given up on Pinterest and Tumblr and scaled back on Twitter, concentrating its resources on LinkedIn.

Connect with our panelists on Twitter at @MissusP, @AugieRay, and @LynetteRadio.

Links to the source material for this episode are on Contentle.

Special thanks to Jay Moonah for the opening and closing music.

About today’s panel:

Christine Perkett founded PerkettPR in 1998 and SeeDepth, a PR analytics platform, in 2013. She has been named one of the ‘Top 25 Authorities Moving PR Forward’ in a recent industry study, and is routinely recognized as one of the most social media-savvy CEOs – currently ranked as one of the 100 Most Powerful Women on Twitter (by Hubspot), a “Top Influential Woman in Tech on Twitter” (by Google’s Don Dodge, alongside such greats as Marissa Mayer, WSJ’s Kara Swisher, Huffington Post’s Arianna Huffington, and others), and featured two consecutive years in BusinessWeek’s Social Media Special Report (keeping company of notable CEOs from Zappos, Virgin, Digg, HDNet, Mint and more). Christine was also awarded “Best Communications, IR or PR Executive” by the American Business Awards.

Augie Ray is a Research Director covering customer experience for marketing leaders at Gartner. He has had a diverse career, including leading a digital experiential agency, directing social business at USAA and managing a global customer experience team at American Express. In his present role, Augie researches and advises clients on topics such as Voice of Customer, customer journey mapping, customer experience strategy and virtual reality.

Lynette Young is co-founder and Director of Marketing ClaimWizard, a software-as-a-service workflow management system for the public adjuster industry. She is a marketing technology strategist and published author with focus on digital marketing and implementation services. With over 25 years in technology, 17 of those years in digital marketing, she is well positioned as a “full-stack marketer” giving her a distinct advantage in today’s fast-paced business and environment. Over her professional career, Lynette has worked with clients of all sizes ranging from Google, Twitter, Harlequin Publishing, and American Airlines to HVAC installers, an email marketing service provider, local appliance retailers, other agencies, corporate franchises, and public adjusting firms. Lynette heads up the ClaimWizard digital marketing products and team. She maintains her speaking, mind-mapping, and podcasting activities at Purple Stripe Productions.

The post FIR #61: The Election Episode appeared first on FIR Podcast Network.