September 2015 archive

Sep 21

FIR #1: Does social media marketing need a reboot?

Welcome to the first episode of For Immediate Release, the successor podcast to The Hobson & Holtz Report.

Our panel this week includes Gini Dietrich, CEO of Arment-Dietrich, a Chicago-based public relations agency, and Frank Eliason, innovator of the Comcast Cares social media customer service program and former head of social media at Citi.

Today’s conversation addressed these stories:

  • Josh Bernoff’s follow-up post to the blog-based conversation he and Augie Ray had about how close to death social media marketing is.
  • Edelman has announced it will no longer work with coal-producing companies or any company that promote denial of climate change. Was this a PR move or is there substance behind the policy?
  • Live streaming video is heating up, with new players from Facebook (with Facebook Live) to startup Blab, which one thought leader believes could overtake Periscope and Meerkat.
  • Dan York’s Tech Report covers the release of the Wirecast Go beta, Skype’s outage and implications for business, and a broader discussion of the “messaging wars.”
  • Google and Twitter are partnering to take on Facebook Instant Articles and Apple News.
  • Some journalists are now balking at producing content for brands’ content marketing program.
  • Mark Zuckerberg believes Virtual Reality could one day connect everyone in the world in a fully immersive, 3D environment, while Satya Nadella said the Augmented Reality product Microsoft is working on — HoloLens — will first have an impact in the enterprise where once you use it, you can never go back.
  • Some companies — like Target, Southwest Airlines, and Amazon.com — are scoring viral hits with content foduced by front-line employees. Is this a sustainable model for other companies?
  • Uber has produced a print publication, following in the footsteps of Airbnb. Does print still matter?
  • Social media changes politics forever in Scotland where the YES campaign attracted 45% of the vote despite virtually no supportive coverage from mainstream media. What can that tell us about social media in the current U.S. presidential campaign?

Links to the source material for this episode are on Delicious.

Special thanks to Jay Moonah for the opening and closing music.

Join us next week for our second episode, with Chip Griffin, Gerry Corbett, and Lionel Menchaca.

The post FIR #1: Does social media marketing need a reboot? appeared first on FIR Podcast Network.

Sep 19

Four Years At The Internet Society

ISOC geneva 400It was four years ago today that I joined the Internet Society staff... and what an amazing four years it has been!

If I go back and read my long post here about joining ISOC in September 2011, my passion and motivation continues to be the same - if anything, that passion has only gotten stronger!

As I wrote about last year in my three-year post, the "Internet of opportunity" that we all value is under severe threat.

The big change for me this past year, was, of course, the big change of joining the Internet Society Strategic Communications team in March 2015 (you can also listen to an audio recording).

That's been a wonderful yet crazy change!

If you go back and look at what I wrote last year - or two years ago - it's all about the technology behind the Internet and how we need to improve the infrastructure to make the Internet work better, be faster and be more secure.

The change this year is that now I'm more involved in other areas of Internet Society work, particularly in the public policy space. You can see that in some of the posts I've been writing for the main ISOC blog (scroll down my bio page to see the list). I've been very involved in adding content to the public policy and Internet governance sections of the website - and I've been working on our overall content strategy for a range of different websites (whereas in the past I mostly just focused on the Deploy360 site).

I've also found myself involved in projects such as standing up a web site for our Call For an Open WSIS+10 Preparatory Process... which it was only after getting it all set up that I really sat back and realized we were coordinating a coalition of organizations that was calling on action from the President of the United Nations General Assembly! Quite a different level of advocacy than I've been involved with in the past! (And still open to sigantories, by the way...)

My new role this year has given me an amazing view about all the work the Internet Society is doing around the world... it's truly inspiring to see it all.

Perhaps most inspiring is to see that the work is ultimately about helping people have better lives. Yes, technology is definitely a large part... but the work we do is about how technology enables better communication, connection, collaboration, creativity and commerce... it's the effect on people that matters most.

The new role is crazy busy... I'm definitely NOT sitting around playing Solitaire or Tetris! :-)

But we have a great team... and we as an overall organization are working on getting more focused on what activities we can do to have the biggest impact on ensuring the "Internet of opportunity" is available for all.

I'm VERY much looking forward to what the fifth year brings!

P.S. Recently Russ White published a very nice overview of the Internet Society on the PacketPushers site - and if you're interested, becoming a member of the Internet Society is free and can connect you to others around the world who want to see an open Internet available to all!

An audio commentary is also available:

Sep 19

TDYR 265 – Four Years At The Internet Society

Four years ago I joined the staff of the Internet Society and in this episode I offer some thoughts on why I'm so passionate about the work I do and what's changed over the last year... see a written version at: http://www.disruptivetelephony.com/2015/09/four-years-at-the-internet-society.html

Sep 19

Dan York Live Stream

Sep 18

TDYR 264 – Reflections on a week in Geneva/Nyon

TDYR 264 - Reflections on a week in Geneva/Nyon by Dan York

Sep 16

TDYR 263 – The Frustration of WiFi Captive Portals – And The Work We need To Fo To Fix Them

TDYR 263 - The Frustration of WiFi Captive Portals - And The Work We need To Fo To Fix Them by Dan York

Sep 11

Google Stats Now Showing Over 8% IPv6

A nice way to end a Friday afternoon… I happened to look at Google’s IPv6 statistics for the first time in a while and see that they’ve climbed up over 8%!

Google IPv6 statsWe’ve kind of stopped celebrating each individual percentage point because the reality is the graph just keeps on going up and to the right in the direction we want!

Still, this was a nice way to end the work week.  Looking forward to celebrating a bit more when they hit 10%!

P.S. As the graph shows, IPv6 at this point is on the trajectory where it is just going to happen … if you haven’t already started figuring out what to do, please do look at our Start Here page to understand how you can get started transitioning your networks, devices and applications to make sure they’re ready!

Sep 07

Sept 8 Deadline for Comments on IANA Stewardship Transition – Have You Submitted Your Comments? (Featured Blog)

Have you submitted your comments on the IANA Stewardship Transition Proposal? Do you believe the proposal of the IANA Stewardship Transition Coordination Group (ICG) for how to transition the Internet Assigned Numbers Authority (IANA) functions away from the U.S. government to the global community to be a solid proposal? Do you have points in the proposal you would like to emphasize? Do you have concerns? More...

Sep 07

#824: Is SEO really dead?

Intro: Welcome to the final episode of ‘The Hobson and Holtz Report’; a quick note about ‘For Immediate Release’ beginning on September 21;

Quick News: Hundreds of Wikipedia editors banned for secretly promoting brands, Barcelona Principles 2.0 unveiled, virtual reality update: Rebecca Minkoff VR headsets and VR’s role in B2B marketing, Spindle is a social app that encourages you to be selfish with your content; CustomScoop promo;

News That Fits: Is SEO really dead? How content marketing and SEO can work together; Dan York’s Tech Report: Skype Messaging, mobile-friendly web pages, celebrities promoting sponsored ads on Facebook, and more; listener comments from the FIR Podcast Community on Google+; the past week on the FIR Podcast Network; hotline launched to help CIPR members with ethical dilemmas; Igloo Software promo; Michael Netzley’s Asia Report: recommending economic and communication hot topics for the coming months;

Music by The Subways; and more, including farewell comments throughout the show from Kris Gallagher, Joe Thornley, Bernie Goldbach, Clarence Jones, Alex Yong, Kurt Kragh Sørensen, Rachel Miller, Dan York, Michael Netzley, and Adena Schutzberg.

Links to the content in this episode are on Delicious.

The post #824: Is SEO really dead? appeared first on FIR Podcast Network.

Sep 02

Events Calendar for DNSSEC / DANE Activities Now Available

Every month on our DNSSEC Coordination calls (1st Thursday of the month) we go over the upcoming activities we know about that are related to DNSSEC and / or DANE.  Now I’ve made that event information available in an events calendar on the DNSSEC Deployment site at:

https://www.dnssec-deployment.org/events/

and in a calendar view at:

https://www.dnssec-deployment.org/calendar/

Our intent is to help spread the word and connect more people to the events happening within the DNSSEC community.

IF YOU HAVE AN EVENT YOU WOULD LIKE INCLUDED, please simply email me at york@isoc.org.

Comments are welcome about the calendar and event listing.   For those curious, I’m using the Ajax Event Calendar plugin for WordPress.

DNSSEC Event Calendar