Category: Hobson & Holtz Report

Intro: Welcome to Linked Conversations host Chuck Hester, our final guest co-host as Neville’s month-long hiatus draws to a close.

Quick News: How Apple won a PR victory with help from Taylor Swift, one of Hollywood’s biggest publicity agencies gets caught with its hand in the Wikipedia cookie jar, why Netflix reigns supreme in the cord-cutting movement, a top creative executive from the world of advertising proclaims the power of print.

News That Fits: An in-depth conversation about LinkedIn, including the value of a robust company page, LinkedIn’s power as a content marketing tool, enhancing your presence with Slideshare content, and why your sales staff (and others) should be participating in LinkedIn groups; Dan York’s Tech Report, with details on the Internet of Things, a look at David Weinberger’s report on the Internet that once was (and could be again), and a Dow Jones CEO’s warning that news media should rethink getting too cozy using Facebook and Apple as news distribution channels; listener comments; LinkedIn’s acquisition of Lynda.com (and how it might integrate the training site); Igloo Software promo; the last week on the FIR podcast network; how big brands have reacted to the SCOTUS same-sex marriage ruling, and whether other brands should consider following suit.

Music from Jim Keller, and more.

Links to the content in this episode are on Delicious.

So, until July 6, when Neville returns.

The post #814: You’re Underusing LinkedIn appeared first on FIR Podcast Network.

Intro: Welcome to Higher Education host Kevin Anselmo, who takes over the co-hosting chair while Neville enjoys his month-long hiatus.

Quick News: FIFA’s communications director resigns as the crisis continues, Google will spotlight sites that load slowly in its mobile search results, UK campaign to raise awareness of the need for blood donations deletes blood types from signs and storefronts, Australia’s Sky News experiments with selfie-sticks for field reporting; Media Monitoring Minute from CustomScoop.

News That Fits: An in-depth conversation about communicating on behalf of universities and colleges (the focus on Kevin’s practice); the value of “masterminds” — is there a role for mastermind groups among communicators?; listener comments; a look at the PR agency and practitioner of the future; Dan York’s report: why Facebook, Google, and Skype may win the mobile app war, Ello’s new iOS app, and more; Igloo Software promo; the last week on the FIR Podcast Network; Periscope, presidential politics, and lessons for communicators.

Music from Guster, and more.

Links to the content in this episode are on Delicious.

So, until June 29, when our guest co-host will be Julia Kent, co-host of Young PR Pros.

The post #813: Periscope in PR, News, and Politics appeared first on FIR Podcast Network.

Intro: Welcome to FIR B2B co-host Paul Gillin, first episode of Digital India has been published.

Quick News: What does Twitter’s future hold with the departure of CEO Dick Costolo?; marketers should follow The New York Times’ lead, which is closing staff access to the desktop version of the newspaper’s home page, forcing them to use mobile devices; training former NFL players provided Paul with some surprises; Harris Poll data reinforces the importance of internal communication; the Media Monitoring Minute from CustomScoop;

News That Fits: Why marketers are betting big on predictive analytics, tech giants decide what news is when they control the channels for delivering the news, Dan York’s Tech Report: for news organizations, this was the most important set of Apple announcements in years, Medium adds Creative Commons license and introduces “Letters,” Internet Society is hiring a media relations manager; listener comments, live streaming is slowing as on-demand listening is growing for public radio, the Onion’s Clickhole is succeeding a mocking clickbait sites, the last week on the FIR Podcast Network, Igloo Software promo, subscriptions should be a key goal for B2B content marketing;

Music from the U.S. Amy Blues Band, and more.

Links to the content in this episode are on Delicious.

So, until June 22…

The post #812: Algorithms vs. trusted human editors appeared first on FIR Podcast Network.

Intro: Neville’s first show off, welcome Rachel Miller — host of All Things IC — as guest co-host, new interview with Netvibes’ CEO and head of marketing has been published, Digital India will join the FIR Podcast Network lineup;

Quick News: BBC inadvertently tweets about the Queen’s ill health during an “obituary rehearsal,” JPMorgan is dumping voicemail, theme park criticized for horrific roller coast crash, US Federal Trade Commission will hold publishers accountable for deceptive native advertising, Media Monitoring Minute from CustomScoop;

News That Fits: The state of internal communication: Is it still viable as an independent function? Will it ever go mobile? Why isn’t small business embracing it? What values should be at internal communication’s core?; listener comments from the FIR Podcast Community on Google+; the end of the manel (all-male panel)? as IBM’s Andrew Grill gives up his seat on a conference panel to a women who asked why no women were on stage; Dan York’s Tech Report: linking FIR’s Book Reviews to a Pinterest board, EuroDIG, Google+ Collections; Igloo Software promo; the last week on the FIR Podcast Network; a look at Social Media Examiner’s 2015 Social Media Marketing Industry Report;

Music from Mr. Blotto; and more.

Links to the content in this episode are on Delicious.

The post #811: The State of Internal Communication appeared first on FIR Podcast Network.

Intro: FIR Interview with Leila Janah posted, FIR Interview coming with Netvibes CEO Freddy Mini and marketing director Kim Terca; Neville’s taking an “FIR break” in June: what you can expect in the meantime in Shel’s network experiment;

Quick News: Who are Twitter’s verified users?, couple live-Periscope their wedding, the new Ice Bucket challenge: Hold a Coke between your boobs, Ford launches pay-per-minute GoDrive car sharing service in London; the Media Monitoring Minute with CustomScoop;

News That Fits: The deepening FIFA scandal: are the sponsors key to getting the Beautiful Game back?; a look at Mary Meeker’s 2015 State of the Internet report; listener comments in audio and from the FIR Podcast Community on Google+; global newspaper readership falls more than 25% in four years says study; Igloo Software promo; Dan York’s Tech Report: on the road to Bulgaria, the critical elements to getting your blog post noticed; the past week on the FIR Podcast Network;

Music from David Peck; and more.

Links related to content in this episode are on Delicious.

The post #810: The deepening FIFA scandal, sponsors, and reputation appeared first on FIR Podcast Network.

Intro: FIR Interview with Leila Janah coming this week, FIR Podcast Network shows make Cision top 50 PR/Marketing podcasts recommendations;

Quick News: Tweets now appear in Google search results, communication leaders aren’t leading very well, 110 photojournalists run National Geographic’s Instagram account, the immorality of mobile ad blockers; the Media Monitoring Minute with CustomScoop:

News That Fits: Tales of failure in communication and leadership: Amtrak in the wake of the deadly Philadelphia derailment, how Thomas Cook turned a Greek holiday tragedy into a business crisis; Dan York’s Tech Report: EuroDig, WSIS, IANA and more; listener comments in the FIR Podcast Community on Google+; how to implement WhatsApp messaging in your business; Igloo Software promo; the past week on the FIR Podcast Network; a crisis story to watch: FIFA 2015 presidential election;

Music from Deadlines; and more.

The post #809: Amtrak, Thomas Cook failures in communication and leadership appeared first on FIR Podcast Network.

Intro: New FIR website goes live (and a hint of more to come), FIR’s new Pinterest account – and a board for sharing books for young communicators;

Quick News: How T-Mobile blew $200K on a campaign against Verizon, Domino’s to roll out tweet-a-pizza in the US, the town in Spain that runs on Twitter, gay-themed traffic lights get Vienna in the mood for the Eurovision Song Contest; the Media Monitoring Minute with CustomScoop;

News That Fits: How digital leaders outperform their peers; Michael Netzley’s Asia Report: Singapore’s media authorities enforce new internet content provider guidelines to shut down a political blog; where are the videos in corporate newsrooms?; listener comments in audio and in the FIR Podcast Community on Google+; seven top futurists’ surprising predictions about what the next decade will bring; Igloo Software promo; Dan York’s Tech Report: with Bryan Person in Keene, New Hampshire; the past week on the FIR Podcast Network;

Music from KA Morton; and more.

Links related to content discusse don this week’s show are on Delicious.

The post #808: How digital leaders outperform their peers appeared first on FIR Podcast Network.

Intro: Boston experiences, ‘Geeks Bearing Gifts’ book review is up, Harry Hawk interview with Clammr CEO Parviz Parvizi is coming;

Quick News: There’s nothing fair about fair use at Soundcloud, forgotten wonders of the digital world: Second Life, new data on native advertising’s disclosure issues, more than one million click “I’m a voter” button on Facebook as opinion polls suffer major credibility crisis in UK general election; the Media Monitoring Minute with CustomScoop;

News That Fits: Every company is a media company, part 32,556: Uber looks for an editorial director; big moves in content marketing; listener comments in the FIR Podcast Community on Google+; Dan York’s Tech Report: the power of Soundcloud, developments at Ello, and more; how Snapchat made QR codes cool again; the past week in the FIR Podcast Network; Igloo Software promo; catching up with Glenn Gaudet and GaggleAMP;

Music from Guster; and more.

The post #807 – Can every company really be a media company? appeared first on FIR Podcast Network.

Intro: Neville is in Boston, Gini Dietrich is guest co-host; Steve Rubel is hosting a new podcast, Content Convergence; Geeks Bearing Gifts book review coming this week;

Quick News: Converse knows how to work with fans, bad tweets from the Houston Rockets and the City of Cleveland prompt different apologies, Johns Hopkins University students will no longer eat chicken, a change to Promoted Tweets gives more ammunition to native advertising’s critics; the Media Monitoring Minute with CustomScoop;

News That Fits: Bud Light promotes misogyny, Virtual Reality is coming to journalism, listener comments discussion, Walmart laid off employees and then provided well-being health advice to them, Igloo Software promo, Dan York’s Tech Report (including ISOC support for Nepal earthquake victims, how to test your website, certificate pinning, WebRTC voice chat web app, and Soundcloud as a podcast platform), the last week on the FIR Podcast Network, PR needs more SEO (and vice versa);

Music from David Peck; and more.

For Immediate Release: The Hobson and Holtz Report for May 4, 2015: An 80-minute podcast recorded live from Chicago, Illinois, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

• FIR #806 bookmarks on Delicious

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So, until Monday May 11…

The post The Hobson & Holtz Report – Podcast #806: May 5, 2015 appeared first on FIR Podcast Network.

Neville will be away in Boston next week, Gini Dietrich will guest co-host next week’s episode; FIR Book Review coming from Shel on Jeff Jarvis’s “Geeks Bearing Gifts”;

Quick News: The fewer likes your Facebook page has the better its organic reach, NHL bans media from using Periscope and Meerkat, explosion of mobile messaging apps continues, Twitter sells sports tickets in tweets; the Media Monitoring Minute with CustomScoop;

News That Fits: Twitter begins to embrace its role as a destination for people who will never be active tweeters; Dan York’s Tech Report; the sudden interest in mobile video streaming apps; listener comments in the FIR Podcast Community on Google+; Igloo Software promo; Michael Netzley’s Asia Report: video advocating a day of rest for domestic workers ruffles feathers in Singapore; the past week on the FIR Podcast Network; what journalists have to say about pitches;

Music from Motorama; and more.

For Immediate Release: The Hobson and Holtz Report for April 27, 2015: An 69-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

• FIR #805 bookmarks on Delicious

The post The Hobson & Holtz Report – Podcast #805: April 27, 2015 appeared first on FIR Podcast Network.