February 2016 archive
The first step to successful writing or blogging is very simple...
Put words on the page or on the screen.
End the tyranny of the "blank page" or "blank screen".
And then, in the case of blogging, hit the almighty "Publish" button and send your words out into the ether for others to find and consume.
I've been struggling with this a good bit myself lately. If you look at my danyork.me site and see the calendar on the right side for this month (Feb 2016), the dates in blue are when I have published blog posts or articles across any of the 12+ sites where I write. This includes the Internet Society main blog and Deploy360 site, where writing on those sites is part of my job.
It's pretty sparse for someone who claims to be a "writer".
There are a zillion excuses and explanations I can give, of course. I've been "too busy". I've been caught up in "planning" for future events and activities. I've been sucked into "research". I've been writing words for articles and posts that are published under other people's names. I've been very tired with some other activities going on. I just haven't had the time.
All of which are true. But all of which are irrelevant.
The truth is that we prioritize what is important to us... and there's always time in there for dashing off even a small post such as this one.
Yesterday I stumbled upon a recent post from Greg Ferro titled "Blogging Success Is Simply About Doing" where he writes this:
You can be guaranteed that nothing will happen if you publish nothing. I can guarantee that something will happen if you publish something.
The first step is to ... write something.
Today, this post is that "something" for me.
What will yours be?
Watch Live on Feb 11 – ISOC President/CEO Kathy Brown at UN’s International Day Of Women & Girls In Science
On Thursday, February 11, 2016, our President and CEO Kathy Brown was among the leaders participating in the celebration of the UN's International Day of Women & Girls in Science at the United Nations Headquarters in New York. You can watch live starting at 10:00am US Eastern (UTC-5) at a link available from:
Once you take a photo in Snapchat, you have the option to swipe to the right to cycle through a series of "filters" that you can add to your photo before you send it to someone or post it to your "story" on Snapchat. These filters include things like your location, the time of day, the outside temperature and, interestingly, the speed in MPH you are currently traveling! (Along with a warning not to "snap and drive!)
One of those filters here in Keene, New Hampshire, (and I'm assuming this is active for all Snapchat users in New Hampshire) lets you add in an image about Bernie Sanders:
Once you've done that you can then make other changes to the photo before sending it on to another Snapchat user (or users) or posting it to your "Story". It also adds a "Bernie" campaign logo to the top of your image.
At first I was puzzled about whether this was an ad or something coming from Snapchat itself (which I thought would be bizarre) but then when I tried it myself I noticed that for a brief moment the word "SPONSORED" appears when you are applying the filter:
And of course when you look closer you see in the brown part on the bottom:
GEOFILTER PAID FOR BY BERNIE 2016 (not the billionaires)
... leaving no doubt that this was an ad from the campaign.
In playing more with the filters, I've seen no sign of ads from any other candidates.
It's quite clever in that yesterday it said "2 DAYS TO GO!" and today it says "1 DAY TO GO!" I'm going to guess that tomorrow there will be something about "today is the day".
Here's what the full image looks like when posted in Snapchat (the actual image is just of a street in downtown Keene ... but notice the Bernie logo on the top and the image on the bottom):
Presumably Snapchatters more creative than I am could take selfies or other photos that make better use of the Bernie filter. :-)
Kudos to the Sanders team for trying something like this. In this year's NH Presidential Primary, we've seen a HUGE amount of social media usage... but so far this is the first I've seen of Snapchat usage.
I would be curious to know, of course, if there are any stats to find out how many Snapchatters actually used the filter ... but I'm not sure how you ever would get that info. (Presumably Snapchat can deliver that info back to the ad purchaser, in this case the Sanders campaign.)
I suspect if this is successful we'll see more usage in the upcoming primaries. The use of "geofiltering" to restrict the filter availability is also intereseting as it allows the campaigns to limit their spending and also very specifically target their messages.
I should note that in order to use this filter, I had to turn on Location Services for Snapchat on my iPhone. I had not done so as I honestly don't use Snapchat all that much... but once I did I then had these filters.
Have any of you reading this seen Snapchat usage by other campaigns?
UPDATE - 9 Feb 2016: And here's what the Snapchat filter looks like on Primary Day itself:
Regular users are LIMITED TO 30 MINUTES per live video stream.
When doing a Facebook Live stream this morning, I suddenly found I started getting warning messages at the 25-minute mark. I captured a few of them:
Naturally I had to let it run down to be out of time... at which point my iPad screen got all blurry:
and stayed that way for a minute or so when it seems the app or Facebook Live service must have been post-processing the video, because the next thing I saw was a screen telling me that my video was posted to my timeline:
And that was that.
Now... in Facebook's Best Practices for Facebook Live, they say (my emphasis added):
7. Broadcast for longer periods of time to reach more fans The longer you broadcast, the more likely fans are to discover and share your video with their friends on Facebook. We recommend that you go live for at least 5 minutes and we've seen some public figures broadcast for over an hour.
Presumably this longer time is for "verified" accounts and Pages.
Searching in Facebook Help, I found this page where down under "How do I share a live video to my Timeline on Facebook?" has this (my emphasis added):
During your broadcast, you'll see the number of live viewers, the names of friends who are watching and a real-time stream of comments. Your broadcast can be no longer than 30 minutes. When you end your broadcast, it'll be saved on your Timeline like any other video.
Now, in all honesty, I don't know that the type of videos I could see personally streaming live with Facebook Live would be longer than 30 minutes. In our days of "snackable video", i.e. it's kind of like a quick snack of food, you're generally looking for really short videos of a couple of minutes.
I could see this for quick "person-on-the-street" interviews... quick updates during events, etc. For all of that, the 30-minute limit is fine.
... for companies or organizations (or public figures) who might want to live stream a presentation, workshop, talk, etc.... those events might go much longer.
I would assume the path to longer video would be to get your page or account "verified" (and I may have to try this now :-) ).