November 8, 2012 archive

Nov 08

Want More Likes and Comments On A Facebook Post? Include A Photo

Would you like to have more Likes or Comments on items you post on Facebook? Perhaps for your company's (or client's) Facebook Page? It seems one tip is to make sure you include a photo.

It's perhaps a bit of a "DUH!" thing, but a gent named Max Woolf just provided some data to back up that idea. He downloaded all of Robert Scoble's Facebook posts (via Facebook's API) and then analyzed the data. The graph shows the trend quite clearly (click on the image to see the full version):

Scoble posts with photos 1

In every quarter but one, posts with a photo had a higher average number of likes and in most quarters had more comments than posts without a photo.

Now, granted, this is data for a single person's feed, but Robert Scoble creates a large number of posts and has a great number of friends and subscribers. (Max Woolf provides a link to the source data for those who want to play with the numbers.) It also just seems to make sense to me given my own usage of Facebook. My eye is naturally drawn to links or posts that have photos more than necessarily to plain blocks of text.

In the comments to Robert Scoble's sharing of the data, Max Woolf indicated that he performed a similar analysis on the TechCrunch Facebook Page and came up with a similar result.

It will be interesting to see if someone else does a bit more exploration of this topic to see how it goes with a larger sample size, but I'll expect the trend to be similar. Part of the strength of Facebook's new design is its emphasis on visual display... helping highlight the photos and images on your Timeline. There's really no surprise that photos will attract more likes and comments.

But it's always great to see some data... :-)

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Nov 08

Big Day (Seven Hours!) Of IPv6 Meetings at IETF85 Today

IETF LogoToday’s a big day for IPv6-related meetings at IETF85 in Atlanta. In fact, there are five hours of dedicated IPv6 working groups, along with another two hours of a meeting with much IPv6 content. So yes, that’s a good seven hours of IPv6 goodness!

Reminder – if you aren’t at IETF85 in Atlanta, you can still participate remotely using streaming audio and Jabber chatrooms.  (Note: if you have no clue about how IETF meetings work, you may want to scan the Tao of IETF first.)

Dynamic Host Configuration (dhc)

The day is starting right now (9:00-11:30 US EST) with the DHC working group focused on issues related to DHCP. Today’s DHC meeting agenda is not entirely about DHCP for IPv6, but almost.  Should be some interesting discussions about failover between DHCPv6 servers and some other good topics around IPv6 address distribution.

IPv6 Operations (v6ops)

This is the big one today. Two back-to-back meeting sessions of the v6ops working group totaling four hours of time starting at 1:00pm US EST and wrapping up at 5:10pm US EST.  A great agenda full of drafts and presentations around operational experience with IPv6.  Some excellent pieces of work that we’re looking forward to seeing move forward.  You can expect to see more about many of those drafts written about here on the Deploy360 in the weeks ahead.

IPv6 Site Renumbering (6renum)

The day concludes with a 1-hour session of the 6renum working group at 5:30pm US EST addressing issues around IPv6 address renumbering within an enterprise or other network.  Should be some good discussion about the gap analysis document and also the next steps for the working group.  I’m also intrigued by the slides around using IPv6 with an operational support system (OSS).

All in all, for those who are interested in IPv6 it will be quite a great (and long) day today. Looking forward to hearing more about the work people are doing to move IPv6 deployment forward!