Category: Marketing

Marketing

Cyber Monday: Save 50% on “Migrating Apps to IPv6”

 

oreilly-cybermonday-2015Today you have a great opportunity to buy “Migrating Applications to IPv6” and hundreds of other ebooks and videos from O’Reilly and associated publishers at a discount of 50% off or more. Simply go to:

http://oreil.ly/Cyber-Monday

and start shopping! Or you can go directly to the book’s page at O’Reilly at:

http://shop.oreilly.com/product/0636920020974.do

As I’ve mentioned in the past, buying direct from O’Reilly offers multiple excellent benefits, including:

  • DRM-free – no stupidity with license restrictions.
  • Free lifetime access
  • Multiple formats (ex. ePUB, PDF, Kindle, etc.)
  • Free updates
  • Sync with Dropbox and other similar services

… and more!  All you do is enter “CYBER15” as the promotion code when checking out.  The deal expires on Tuesday, December 1, 2015 at 05:00 US Pacific Time. Do note that this sale is for ebooks and not for the print versions of the books.

IPv6 deployment is accelerating – make sure that your applications and networks are ready for the IPv6 Internet!

P.S. My “Seven Deadliest Unified Communications Attacks” book is also on sale as an ebook at O’Reilly’s site… if you are interested in voice-over-IP (VoIP) security, please do check that book out, too.

Hobson & Holtz #820: Marketing is shifting from agencies and moving in-house

Intro: The final episode of The Hobson and Holtz Report is coming in September, and more news about changes in FIR; new FIR Interview coming this week; two new FIR Podcast Network shows about to debut: YouTubular Conversations with Harry Hawk, EE Voice with Sharon McIntosh and Sharon Phillips;

Quick News: Is VR the future for Second Life?, the New York Times live-blogged GOP debate directly from Slack using a Chrome extension, 3 reasons Millennials are getting fired, beware the fake embedded tweet; CustomScoop promo;

News That Fits: Marketing is shifting from agencies and moving in-house; Dan York’s Tech Report, including Google’s handling of new top-level domains, a kerfuffle over Facebook videos, and WeChat and mobile in China; listener comments; controlling the media channels: can football win the game?; Igloo Software promo; the past week on the FIR Podcast Network;

Music from Ace & the Gulls; and more.

Links to the content in this episode are on Delicious.

The post #820: Marketing is shifting from agencies and moving in-house appeared first on FIR Podcast Network.

MarketingPodcasts.com Coming Soon From Jay Baer

MarketingPodcasts comComing sometime soon will be a new directory of marketing-related podcasts at the very appropriate URL of:

http://marketingpodcasts.com/

Jay Baer is the force behind the site and said last month on Google+ only this:

Soon, I am launching MarketingPodcasts.com the search engine for podcasts about all things marketing and communications.

One of our key features will be podcast reviews (like Pitchfork, for you indie music geeks).

As readers probably know, I am a weekly contributor to the For Immediate Release (FIR) podcast that focuses on the intersection of social media and public relations, business and marketing. I am a huge fan of audio podcasting, and FIR is just one of the podcasts to which I contribute. I also enjoy listening to podcasts... and so I'll be intrigued to see what Jay surfaces through this new site.

Right now you can just provide your email address to be notified when the site goes live. We'll see, hopefully soon, what it is all about!
 


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50% Off All O’Reilly Ebooks Through Sept 9, 2014

Ora back to tech school 2014 sale

Want to buy “Migrating Applications to IPv6” at 50% off? (in ebook form) Or any of 8,000 other ebooks and videos?

The folks at O’Reilly are having a “Back to (Tech) School Sale” that is in effect until 5:00pm U.S. Pacific Daylight Time on September 9, 2014. All you need to do is use the discount code “B2S4″ when you are checking out.

I would STRONGLY encourage you to buy my book directly through O’Reilly when you can because you get:

  • DRM-free – you can put it on as many devices as you want, and it’s yours.
  • As many formats as you want – EPUB, Mobi, PDF, whatever…
  • Notification of (free) updates – whenever I post updates to the book, you will be notified.

It’s definitely worth it… I’m buying my tech ebooks directly from O’Reilly whenever I can now, simply because of these three points!

Thank you for considering the purchase of this book – and please do let me know if you have any suggestions or feedback to help make it better. The entire point of the book was to help application developers be able to make their application work over IPv6… so I want to hear from you about how this book can help!

50% Off All O’Reilly Ebooks Through Sept 10, 2013

The good folks at O’Reilly let me know that you can now get 50% off the purchase of “Migrating Applications to IPv6” (and all other O’Reilly ebooks) through September 10, 2013, simply by using the discount code “B2S3″ when you are checking out. The sale page has more information:

Back to school sale

I would definitely encourage you to buy my book directly through O’Reilly when you can because you get:

  • DRM-free – you can put it on as many devices as you want, and it’s yours.
  • As many formats as you want – EPUB, Mobi, PDF, whatever…
  • Notification of (free) updates – and, as I noted, I’m working on some updates now.

It’s well worth it… I’m buying my tech ebooks directly from O’Reilly whenever I can now, simply because of these three points!

Thank you for considering the purchase of this book – and please do let me know if you have any suggestions or feedback to help make it better. The entire point of the book was to help application developers be able to make their application work over IPv6… so I want to hear from you about how this book can help!

Internet Society Hiring Marketing Communication Manager – Apply Now!

Isoc logoDo you want to ensure that the Internet remains "open" for everyone? Would you like to work for a global nonprofit organization focused on promoting "the open development, evolution, and use of the Internet for the benefit of all people throughout the world"? Would you like to work with me[1] and the other great people we have on our staff?

If you have a marketing / communications background, the Internet Society is looking for a "Marketing Communications Manager" based in our Reston, Virginia, USA, office. Full details and information about how to apply can be found here:

http://www.internetsociety.org/jobs/marketing-communications-manager

The Internet Society (also known as "ISOC") is an excellent organization[2] working on a wide range of activities related to the development of Internet access, public policy around Internet governance and open standards and the key technologies underlying the Internet. We have a simple vision that "The Internet is for everyone" and that underpins everything we do. Our latest business plan lays out our priorities for the next few years and if you take a look you'll see we're active all around the world.

A key element of all that work is to increase the capacity of our Communications team - and this new role is a key element of that.

I hope that some of you reading this will take a look and strongly consider applying!

There are a great many battles out there for the future of the Internet... and we need people who can help us get our messages out!


[1] To be clear on how I fit in here, I should note that while I am involved with external communications for the Internet Society, it is through the Deploy360 Programme, one of the programs of an internal team known as the "Deployment & Operationalization (DO) Team". You can read more about why I joined ISOC and what I am doing there. I work with people on the Communications team and so you would be one of the people with whom I would potentially work - but there are also 70+ other employees scattered around the world.

[2] I was a member of the Internet Society long before I became a staff person in September 2011.


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50% Off All O’Reilly IPv6 Ebooks TODAY On CyberMonday

Given that today is “Cyber Monday” the folks at O’Reilly are naturally joining in and offering a 50% discount on ALL their ebooks and discounts. All you need to do is go visit:

http://oreil.ly/Cyber-Monday

where you can learn more. Basically, you can use the discount code “CYBERDAY” when you check out – anytime up until 11:59 pm US Pacific time tonight.

You can naturally order “Migrating Applications To IPv6 or any other IPv6-related ebook… although in truth you can use the code for ANY ebook.

The great thing about buying from O’Reilly is that all ebooks are DRM-free, so you are not locked in to using them on any particular devices.

Cybermonday

If you are looking for some good technical ebooks, today is a great day to do some shopping!

5 Critical Facts You Need To Know About Jan 12th Launch of New Generic Top-Level Domains (gTLDs)

Icannnewgtlds
Are you aware that on January 12, 2011, a fundamental change to the Internet's naming infrastructure is beginning? Are you thinking about what it means to your company or organization?

What's going on?

On that date, the Internet Corporation for Assigned Names and Numbers (ICANN) starts taking applications for new "generic top-level domains (gTLDs). Here are five critical facts:

1. The gTLD process may result in 10s or 100s of new top-level domains

A "top-level domain" (TLD) is the final part of a domain name. Originally there were only eight TLDs:

.com .edu .gov .int .mil .net .org .arpa

ICANN was awarded the contract to manage the DNS system in 1998 and engaged in two rounds of domain expansion in 2000 and 2004 that resulted in the addition of 15 more domains (see the ICANN agreements):

.aero .asia .biz .cat .coop .info .jobs .mobi .museum .name .post .pro .tel .travel .xxx

Additionally, there are 250-ish two-letter "country code top-level domains (ccTLDs)" that are handled by each nation. (And some of those ccTLDs are available commercially to anyone such as ".tv". ".me", ".co", etc.)

This new round of domain name expansion happening comes after about an 18-month process by ICANN to engage many different stakeholders in the process. It will allow anyone who can meet the criteria to establish a "registry" for a new domain name. ICANN created a video that explains the program:

2. These New Domain Names Will Most Likely Not Be Out Until 2013

On January 12, 2012, the application process will start for entities that want to apply to register a new gTLD. As explained in the Applicant Guidebook, the process is quite lengthy and involves a significant amount of both technical and business due diligence. It also costs $185,000 USD just to apply, plus the additional costs of setting up the business, technical infrastructure, etc.

The application process closes on April 12, 2012, and given the lengthy process the earliest that new gTLDs would most likely become available is early 2013.

3. You Need To Watch The gTLD Applicants To Ensure No Trademark Issues

ICANN has stated that "approximately 2 weeks after the close of the application window, ICANN will post the public portions of all applications that have been received on our website. At this time, the formal objection period will begin and will last for approximately 7 months." (See Section 4.1 of ICANN's gTLD FAQ.)

ICANN has stated that at the current time they will NOT be notifying brand name / trademark holders of applications using their brand/trademark (see Section 1.12 of the FAQ), so you need to pay attention to what is being proposed.

4. There Is An Opportunity Here for Brands

If your company/organization has both the financial and technical capability to operate a gTLD registry, there is a great potential here for carving out your area of the Internet. For instance, Ford Motor Company could register ".ford" and then start using domains such as:

cars.ford
trucks.ford
about.ford
support.ford
...

The beautiful thing about operating your own gTLD is that:

You do NOT have to let anyone else use it!

It can be your own top-level domain name that no one else on the global Internet can use. gTLD operators set all the rules for how the domain is to be operated - and can choose to not let anyone else use it... or set specific criteria for people wanting to use the domain.

Again, it's very definitely NOT an easy process to get started, but it is something that some larger brands certainly may want to consider. (There is also no guarantee that consumers would accept these new gTLDs and might keep trying to tack .com onto the end!)

5. Communicators Will Need To Monitor These New gTLDs for Defensive Registrations

Once these new gTLDs start appearing in 2013 or so, communicators will of course need to monitor the success (or not) of these new gTLDs and consider whether or not they want to defensively register their brand/name/etc. in the new gTLDs.

This has been the harshest critique of the new gTLD program - namely that it creates a massive problem for brand/trademark holders and will create additional cost for them to register in each of these new domains. There have even been hearings in the US House and Senate related to these concerns and numerous editorials and online articles about this. (one example - and an ICANN response)

However, all current signs are that the launch of the application process WILL go ahead as planned on January 12, 2012. The application process does require each new gTLD to have a "Sunrise" period where entities can register new domains with specific brands/trademarks in advance of the open public registration... but that again will be something communicators will need to monitor.

LEARN MORE...

ICANN has established a section of their site specifically about the generic Top-Level Domain program:

http://newgtlds.icann.org/

Of particular value may be the FAQ:

http://newgtlds.icann.org/applicants/customer-service/faqs (direct link in English)

For those seriously interested or wanting more of the details, the Applicant Guidebook is critical:

http://newgtlds.icann.org/applicants/agb

There has been a great amount of discussion about this ICANN program in various parts of the media. One site I have found extremely useful has been CircleID and their specific page tracking TLDs is here:

http://www.circleid.com/topics/top_level_domains

Now, the reality is that this entire gTLD program could completely fail. There may not be enough applicants... or consumers may simply not accept any of the new domains. Certainly some of the already-approved gTLDs have not found widespread acceptance.

Still, this new expansion of top-level domains seems pretty certain to move ahead - and as communicators we all need to stay on top of what is going on here and understand what we may or may not need to do.


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