Category: Hobson & Holtz Report

Sep 07

#824: Is SEO really dead?

Intro: Welcome to the final episode of ‘The Hobson and Holtz Report’; a quick note about ‘For Immediate Release’ beginning on September 21;

Quick News: Hundreds of Wikipedia editors banned for secretly promoting brands, Barcelona Principles 2.0 unveiled, virtual reality update: Rebecca Minkoff VR headsets and VR’s role in B2B marketing, Spindle is a social app that encourages you to be selfish with your content; CustomScoop promo;

News That Fits: Is SEO really dead? How content marketing and SEO can work together; Dan York’s Tech Report: Skype Messaging, mobile-friendly web pages, celebrities promoting sponsored ads on Facebook, and more; listener comments from the FIR Podcast Community on Google+; the past week on the FIR Podcast Network; hotline launched to help CIPR members with ethical dilemmas; Igloo Software promo; Michael Netzley’s Asia Report: recommending economic and communication hot topics for the coming months;

Music by The Subways; and more, including farewell comments throughout the show from Kris Gallagher, Joe Thornley, Bernie Goldbach, Clarence Jones, Alex Yong, Kurt Kragh Sørensen, Rachel Miller, Dan York, Michael Netzley, and Adena Schutzberg.

Links to the content in this episode are on Delicious.

The post #824: Is SEO really dead? appeared first on FIR Podcast Network.

Aug 31

Hobson & Holtz #823: Do brands need Chief Narrative Officers?

Intro: Joe Thornley is sitting in for Neville on the penultimate episode of The Hobson & Holtz Report; the final show, episode 824, will air next Monday; a few words about For Immediate Release, the show that will fill the void left by Neville’s dpearture;

Quick News: Facebook responds to suggestions that it benefits from copyright violations and introduces a new tool to help fight them; publisher performance on Instagram is through the roof; Instagram abandons the square-only photo and video requirement; GIFs.com adds some nifty features marketers will like; CustomScoop promo;

News That Fits: Why ever brand could use a Chief Narrative Officer; Michael Netzley’s Asia Report: the 1MDB scandal; listener comments; podcasting is on the upsurge (and a discussion about podcast networks); Dan York’s Tech Report: Chrome will start automatically pausing some Flash content starting on September 1, why people hate making phone calls, Slack is making privacy cool again, the end of the Internet dream; Igloo Software promo; the last week on the FIR Podcast Network; Augie Ray and Josh Bernoff face off on the death of social media marketing;

Music from Delta Dreambox; and more.

Links to the content in this episode are on Delicious.

The post #823: Do brands need Chief Narrative Officers? appeared first on FIR Podcast Network.

Aug 23

Hobson & Holtz Report #822: The case against impressions as a digital metric

Intro: Red Folder is free for a year to those affected by fires in the U.S. West, IABC Fellows talk measurement and ROI live this Thursday on ‘Circle of Fellows’;

Quick News: Drones are taking off in the oil industry, the U.S. federal government partners with Yelp to get citizen reviews, personal photos at work: pictures that paint a thousand words; mobile messaging has come of age; CustomScoop promo;

News That Fits: The case against impressions as a digital metric; Dan York’s Tech Report: Terry Fallis’ latest novel, Comcast’s livestreaming app, the Auxy Beat Studio and Looopy (for layering looped recordings) for the iPad; listener comments; the past week on the FIR Podcast Network; Michael Netzley’s Asia Report: podcasting in India; Igloo Software promo; republishing older blog content: does it work?;

News about next week’s show; music from Jim Keller; and more.

Links to the content in this episode are on Delicious.

The post #822: The case against impressions as a digital metric appeared first on FIR Podcast Network.

Aug 17

#821: The pitfalls of product promotion on social media

Intro: Next ‘Second Circle of IABC Fellows’ broadcast on August 27 with focus on measurement and ROI, we have a Patreon button on the FIR Podcast Network home page, the final episode of The Hobson and Holtz Report on September 7 won’t be face-to-face after all, Neville was interviewed by Joe Thornley on this week’s Inside PR 420 coming on Wednesday, FIR dinner in London with Kevin Anselmo on September 10;

Quick News: Press release services hacked, stolen releases used for insider trading; Blossombot, the New York Times’ Slack bot, helps decide which stories to post to social media; posting as Target customer service, man takes on haters of new gender-neutral policy; is Crowd Mics the answer to making events truly engaging?; CustomScoop promo;

News That Fits: The pitfalls of product promotion on social media: lessons to learn from Kim Kardashian’s drug-product promo on Instagram; listener comments; Igloo Software promo; Dan York’s Tech Report: Comcast to launch Watchable, Yahoo’s Livetext now available worldwide, no more 140-character limit on Twitter direct messages, Facebook should pay all of us says the New York Times, Ello hashtags; the past week on the FIR Podcast Network; Tinder’s Twitter meltdown: was it a planned PR stunt?;

Music from Adri-Anne Ralph; and more.

Links to the content in this episode are on Delicious.

The post #821: The pitfalls of product promotion on social media appeared first on FIR Podcast Network.

Aug 10

Hobson & Holtz #820: Marketing is shifting from agencies and moving in-house

Intro: The final episode of The Hobson and Holtz Report is coming in September, and more news about changes in FIR; new FIR Interview coming this week; two new FIR Podcast Network shows about to debut: YouTubular Conversations with Harry Hawk, EE Voice with Sharon McIntosh and Sharon Phillips;

Quick News: Is VR the future for Second Life?, the New York Times live-blogged GOP debate directly from Slack using a Chrome extension, 3 reasons Millennials are getting fired, beware the fake embedded tweet; CustomScoop promo;

News That Fits: Marketing is shifting from agencies and moving in-house; Dan York’s Tech Report, including Google’s handling of new top-level domains, a kerfuffle over Facebook videos, and WeChat and mobile in China; listener comments; controlling the media channels: can football win the game?; Igloo Software promo; the past week on the FIR Podcast Network;

Music from Ace & the Gulls; and more.

Links to the content in this episode are on Delicious.

The post #820: Marketing is shifting from agencies and moving in-house appeared first on FIR Podcast Network.

Aug 03

#819: The ad-blocking revolution is just months away

Intro: Two new FIR Interviews coming this week;

Quick News: A steady percentage of Americans continue to stay offline according to Pew, LinkedIn starts building a syndicated content network, what Millennials expect from employee communications, Snapchat tweak boosts traffic for publishers; the Media Monitoring Minute with CustomScoop;

News That Fits: The ad-blocking revolution is just months away; listener comments; what’s the fate of Google+, and should communicators remain engaged?; Igloo Software promo; Dan York’s Tech Report: Cecil the lion and mob rule, latest WordPress update breaks websites, Facebook owns 20 percent of smartphone minutes; the past week on the FIR Podcast Network;

Music from Peter Sharp; and more.

Links to the content in this episode are on Delicious.

The post #819: The ad-blocking revolution is just months away appeared first on FIR Podcast Network.

Jul 27

Hobson & Holtz Report #818: Do we really have to take emoji seriously?

Intro: New FIR Podcast Network show: the Fellows Circle debuts live on July 30;

Quick News: Twitter deletes tweets on DCMA grounds; consolidation in the social media space; Residence Inns lures Millennials with booze, food trucks, and augmented reality; LinkedIn adds lead-generation tool to SlideShare; the Media Monitoring Minute with CustomScoop;

News That Fits: Do we really have to take emoji seriously?; Dan York’s Tech Report; Edward Snowden’s message to the IETF, Instagram brings search to the web, using Facebook author tags to grow your audience, and more; listener comments; do you need guidance on how to use Twitter such as that produced for members of Parliament?; Igloo Software promo; the past week on the FIR Podcast Network;

Music from Fly Golden Eagle; and more.

Links to the content in this episode are on Delicious.

The post #818: Do we really have to take emoji seriously? appeared first on FIR Podcast Network.

Jul 20

The Hobson & Holtz Report #817: Sarcasm poses a challenge in sentiment analysis

Quick News: Facebook and Twitter are increasingly sources of news for US users, why newsrooms should care about virtual reality, are videos going vertical (thanks to Snapchat)?, Apple Pay launches in the UK with 250K stores and 8 banks participating; the Media Monitoring Minute with CustomScoop;

News That Fits: Sarcasm poses a challenge for computer algorithms in sentiment analysis; listener comments; social by design: how Ogilvy leveraged the Chinese obsession for naming; Igloo Software promo; Dan York’s Tech Report: IETF93, the future of podcasting; the past week on the FIR Podcast Network;

Music by Diablo Swing Orchestra; and more.

Links to the content in this episode are on Delicious.

The post Hobson & Holtz #817: Sarcasm poses a challenge in sentiment analysis appeared first on FIR Podcast Network.

Jul 13

The Hobson & Holtz Report #816: How Reddit and Subway have handled their crises

Quick News: The Apple Watch and the rise of the personal cloud, chat apps continue to grow: New York Times delivers Papal visit news via WhatsApp; BBC considers move to make news channel online only, ALS plans to bring back the Ice Bucket Challenge; the Media Monitoring Minute with CustomScoop;

News That Fits: How Reddit and Subway have handled their crises; Dan York’s Tech Report: Pan Am Games and linking, Reddit, Facebook news feeds, Internet Society’s latest Global Internet Report; the past week on the FIR Podcast Network; listener comments; the corporate mission statement and Microsoft’s communication of theirs: hit or miss?; Igloo Software promo;

Music from Cold Beat (from SF); and more.

Links to the content in this episode are on Delicious.

The post #816: How Reddit and Subway have handled their crises appeared first on FIR Podcast Network.

Jul 06

FIR #815

Intro: Neville’s back in the co-hosting chair, listener survey in the works;

Quick News: Meerkat partners with Discovery for Shark Week, selfies to replace passwords in MasterCard online payments trial, US Postal Service to debut digital mail, new business podcast series launches in Ireland; the Media Monitoring Minute with CustomScoop;

News That Fits: The challenges for Microsoft as it prepares to roll out Windows 10; the past week on the FIR Podcast Network; human curation and the art of content discovery; listener comments; Dan York’s Tech Report: Ello bill of rights, IPv4 exhaustion, InterCommunity2015 and Ottawa; PR in a citizen journalism world; Igloo Software promo; brands are starting to take Virtual Reality seriously;

Music from Lata; and more.

The post #815: Windows 10 and Challenges for Microsoft appeared first on FIR Podcast Network.