October 2011 archive

Want to Run UP a Ski Area? The 5K Mountain Goat Scramble is Oct 8th

5KMountainGoatScramble2011
So this sounds like a pretty wacky local race... the "5K Mountain Goat Scramble" takes place this Saturday, October 8, 2011, at our local Granite Gorge Ski Area in Roxbury, NH (just outside of Keene).

It's a 5K race where you run up to the halfway point of the ski trails and then back down ... and DO THAT FOUR TIMES!

I have skied all the trails where the race is running and know the exact route they are doing... it's going to be tough to run that loop four times!

I'm not sure exactly what our plans are for the weekend and so I don't know whether I'll be running it myself, but it does benefit an excellent cause, the creation of a new Children's Museum here in Keene, so I do hope they get a good turnout.

Registration is open and you save $5 if you register by Tuesday, Oct 4th.

Here's the trail map for those who are curious:

5KMountainGoatScramble2011 trails

Social Media Club NH To Meet Oct 6th To Discuss Social Media on Campus, Google+ and more

Socialmediaclubnh
I recently discovered that the Social Media Club of NH will be meeting this Thursday, October 6th, over at my old stomping grounds of UNH in Durham, NH. The Eventbrite invitation has the full agenda and it looks quite intriguing. The first section is about how the Sexual Harassment and Rape Prevention Program (SHARPP) is interacting with students via social media for outreach... and having known some of the founders of that program way back in 1988, it's cool to see that not only is the program thriving but it's reaching out into new ways of communicating.

Second up is a session on Google+, which of course most all of us in the social media space are at least monitoring if not using (I'm of course on Google+).

It sounds like a great event and if you can get to the seacoast region there is still time to register.

Alas, I will not personally be there as I will be traveling back from speaking in Chicago on the 6th but I look forward to making it to some future SMCNH event.


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Speaking about UC Security at IIT Real-Time Communications Conf Oct 5th

Rtcconf2011
If you will be in Chicago this week for the the 7th Annual Real-Time Communications Conference & Expo, I will speaking on October 5th about VoIP and Unified Communications security as part of the security track of the conference.

There's a great schedule of speakers and I'm looking forward to both giving my session and also listening to the security presentations that follow mine. If you are going to be at the event, please do say hello!

Do You Hook Your Reader From Your Opening Sentence?

Question Mark
Do you reach out and grab your reader by the throat from the very first line of your text? Do you evoke some mystery or emotion in your first sentences that makes the reader NEED to learn more? Do you make them ask "WHY?" or "HUH?"

Three Examples of Powerful Openings

Recently in talking about this topic with someone I randomly grabbed three popular novels that I had nearby and to no surprise all three of them had powerful openings. Consider these examples:


Foreign Influence by Brad Thor[1]

Inner Mongolia

The strategic military outpost was such a closely guarded secret it didn't even have a name, only a number - site 243.

It sat in a rugged windswept valley far away from cities and centers of industry. Its architecture was minimalist; a cross between a high-end refugee camp and a low-rent university. Tents, trailers and a handful of cheap concrete buildings made up its "campus." The only outward signs of modernity were the Pizza Hut, Burger King and Subway mobile restaurant trailers which made up the outpost's "food court."

It was just after three a.m. when the attack began. Lightweight Predator...


Right away the use of "Inner Mongolia" means to most of us that it is somewhere very far away and remote. The first sentence immediately makes you wonder "what is so secret?" Who operates this base? What kind of "strategic military outpost" is it? The second paragraph is just a bit of description but then the third sentence drops you right into a conflict. Who is attacking it? Why?


Angels & Demons by Dan Brown[1]

Physicist Leonardo Vetra smelled burning flesh, and he knew it was his own. He stared up in terror at the dark figure looming over him. "What do you want?"

"La chive," the raspy voice replied. "The password."

"But... I don't --"

The intruder pressed down again, grinding the white hot object deeper into Vetra's chew. There was the hiss of broiling flesh.


That very first sentence immediately causes you to want to know "WHY?" Why is his flesh burning? Who is doing this? Who is this physicist? What is the password for? Who is the intruder? Why is flesh burning? Plus you have the evocative emotion of flesh burning, something against which we can all recoil in horror.


A Storm of Swords by George R.R. Martin[1]

The day was grey and bitter cold, and the dogs would not take the scent.

The black bitch had taken one sniff at the bear tracks, backed off, and skulked back to the pack with her tail between her legs. The dogs huddled together miserably on the riverbank as the wind snapped at them. Chett felt it, too, biting through his layers of black wool and boiled leather. It was too bloody cold for man or beast, but here they were. His mouth twisted...


The dogs would not take the scent... of what? Why are the dogs acting this way? What is causing this behavior? And for those who have been reading this series of books (this is book 3 of 5), who is this "Chett" character? And why are he and they out in this cold?


Does Your Text Do This?

All three of these openings pull the reader in. From the very first lines you NEED to know more. You want to continue. You are hooked from the start.

Does your text do this?

Whether you are writing a news article, a book, a blog post, a novel, a short story... or whatever... do you hook your audience from the start?

If not, how can you change your piece so that you do hook them? Can you write a more powerful opening? Can you set up some mystery? Can you evoke some emotion?

How can you leave them wanting... indeed NEEDING... to read more?


Image credit: Boris SV on Flickr

FTC Disclosure: These links to the books include my Amazon Associates ID and as a result if you actually were to purchase one of these books I might earn a few pennies. If you think this has anything whatsoever to do with me mentioning these books, I can assure you it doesn't.


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My FIR Report for October 3, 2011

Shel and Neville were recording Monday's "For Immediate Release" podcast episode over the weekend, so my report has already been sent in. This week I covered:

Of course, to hear all of that, you'll need to tune into Monday's edition of the FIR podcast after Shel or Neville posts it. Enjoy!